Videos are one of the most versatile and accessible marketing tools today
83% of businesses use video content marketing, and they believe it gives them good ROI. There is a solid reason underlying this stat. Well, one of the most important reasons is accessibility. Undoubtedly, mobile users are increasing daily, and they prefer content to be accessible than ever. This need makes video marketing a solid marketing strategy.
If you are a startup or an established business and video marketing is still uncharted territory for you, read on. This article talks about three ways video advertising can broaden your business exposure. Let’s get to it.
Google recognises videos
Every business wants its customers to look for their brands online. Optimisation comes into the picture here as it plays a crucial role in making your brand Google-recognizable. Search engines prefer videos against written content as they consider it quality content. Thus, creating videos is interesting for your users and a fantastic way to attract backlinks.
However, get an SEO expert to optimise your video to be on the top Google search results. Below mentioned are a few ways to help your video be SEO-optimised.
Automatically generate subtitles and add them to the video Adding subtitles is a great way to boost the SEO of your video. You can automatically generate subtitles using a subtitle generator tool. You need to upload your video file and access your subtitles within a few minutes and publish.
Create a unique thumbnail Viewers look at the thumbnail before heading toward watching the video. Ensure you design an eye-catching thumbnail.
Create an engaging video title and description Along with adding subtitles to the video, include relevant keywords and key phrases in your video’s title and description. Make it exciting and optimized.
Reaches a wider audience
Reaching a wider audience is a stepping stone to driving more traffic.
Yes, businesses aim to drive more and more traffic to their website. Achieving this, however, is only possible when your product/service reaches more and more people. Videos are an efficient way to do so.
There’s a reason YouTube gets five billion views a day!
Users come to such platforms from different backgrounds, demographics, ethnicity, locations, etc. Platforms offering video content are the only way to reach this broader and more diverse audience.
If you decide to incorporate video marketing, keep the following tips in mind.
Keep it genuine Gone are the days when you needed to spend a hefty amount on video production. Yes, the video quality matters; however, keeping it real matters more.
Keep it short Shorter the video, the higher the engagement. Ensure your videos are sharp and crisp to make them more shareable.
Use closed captions About 85% of Facebook videos are watched without sound. Ensure you include closed captions in your videos so that they are optimized for the disabled audience.
Showcases your business effectively
Only when you show off your business effectively can you broaden it.
Videos are a great way to showcase your products as they take minimal attention from a user. While written content is also an effective marketing tool, it often takes a while to get to the point.
97% of marketers state that videos help users better understand the businesses products and services. A video you post about your product or service is a teaching device to your audience. A well-thought video is also likely to be more shareable on social media platforms.
Ensure you create videos of high quality to keep attracting new users while retaining your already existing customer base. It will also lead to more conversion rates, eventually, more sales. Make sure to catch the user’s attention in the first few seconds of the video.
It’s time to incorporate video advertising
The article discusses ways video advertising will help you expand your business and reach a global audience. However, if videos are not a part of your current marketing strategy, doing so could be a little daunting. After all, creating a video is about creatively showcasing your business in a way that emotionally connects with potential customers.
If you are a small business, start by analysing your competitors and examining how you can produce videos at a minimal cost. While if you are an established business, reach out to your sales team to come up with creative video ideas. Ensure you also dive into different aspects of video marketing.
Keep ideating and keep creating. Good luck!
