If you’re looking for an effective, cost-efficient way to get your message out there and grow brand recognition, then digital outdoor advertising may be the answer. Digital outdoor advertising combines the effectiveness of traditional billboards with the convenience and flexibility of digital media.
Gone are the days when you must rely on a poster in a bus shelter or shop window to advertise your brand. As brands increasingly move to digital marketing, more companies are discovering the potential of Digital Out-Of-Home Advertising (DOOH). This technology uses digital signage networks to display ads using digital billboards and other outdoor locations.
But how do you maximize this type of marketing?
1. Make Your Digital Display Stand Out
It’s important to design your digital out-of-home advertising to be eye-catching and stand out in the environment. Be creative by designing digital advertisements that can use colours, shapes or other details that will draw attention. There’s no doubt that if you create a unique and attractive advertisement, people will take notice and it will grab the attention of potential customers.
2. Make It Relevant
You should also utilise digital format in public spaces to create videos, animations or interactive elements that are engaging and relevant to the target audience to capture their interest quickly as they walk by.
For example, digital signs can be used in a variety of places such as grocery stores, health clubs, and more.
3. Personalisation
Incorporate data from other marketing channels and customer insights from previous campaigns into your ad design to create personalised content that resonates with viewers and encourages them to take a desired action.
4. Keep It Simple
Keep digital advertising messages succinct so that viewers can easily read important information about your product or service within seconds of passing by an advertisement placed outdoors.
5. Audience Demographics
Strategically choose placements for digital out-of-home ads depending on the target audience, so that it is seen by people who are most likely interested in what you have to offer or have already interacted with your brand before.
6. Measure Results
Track the performance of your digital out-of-home campaigns by measuring metrics such as impressions, click-through rates, and conversions. This will help you understand which placements are working best for your brand and adjust your strategy accordingly.
Benefits of DOOH Advertising
Digital outdoor advertising has many benefits. These include higher visibility than traditional forms of OOH media, increased engagement by capturing people’s attention through interactive experiences, dynamic display capabilities allowing you to customise your message quickly and easily and greater control over targeting audiences who have been identified as potential customers through data collection tools.
You only have to look at the success of the BBC’s outdoor advertising campaigns to understand the impact of these forms of advertising to grab people’s attention.
Additionally, digital billboards can be updated remotely, reducing setup time and making it easier to adjust campaigns on the go while also saving money by using one screen instead of many traditional signs.
By following these tips, you can make the most of your digital out-of-home advertising campaigns and reach a wider audience. With the right strategy, you can create an impactful campaign that will help your brand stand out from the competition.
