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Advertising’s been around for as long as the world can remember. Way back when, Egyptians used papyrus to put sales messages on walls, and commercials of sorts have even been discovered in the ruins of Pompeii. Fast forward to the present day, we ...

With digital platforms hosting so many people, companies are right to assume the audience potential is there. However, only 20% of online users click online banner adverts. Is it worth paying the competitive price for the digital space for just 20...

As Adtrak continues to make its mark as one of the largest digital agencies in the UK, Managing Director, Chris Robinson gives us an insight into life at Adtrak, including the impact of becoming a Google Premier Partner and how he has helped the b...

For any GP currently working in the NHS, my story is a familiar one. Exhausted after yet another busy clinic of back-to-back appointments, my colleagues and I took a moment to reflect: did the majority of our patients – and indeed ourselves – real...

For many finance teams, high-level board reports are often the most challenging type of report that they put together. And, in many ways, it is because board members want so much more than numbers, such as nonfinancial information and customised a...

As soon as environmentalism landed on the news agenda, brands started jumping on, going to greater and greater lengths to tell consumers about their green credentials.

Nobody likes getting sick, but even the healthiest employees can fall victim to a bug from time-to-time. For employees, this means spending a day or two snuggled up under the duvet, catching up on sleep and desperately trying to get back to full h...

To stop your business from failing prematurely, it’s important to understand the costs that are involved in starting up a new business. In order to be successful, a business must plan and understand the costs involved in a new start-up venture. To...

In the last 30 years technology has delivered a revolution in the way in which business is conducted. Long lunches have been replaced by LinkedIn, analogue by analytics. Diaries are digital and networks are virtual. But in that time, has the na...