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Making a first impression can be a nervous occasion. It doesn’t matter if it’s meeting your partner’s parents, attending a job interview, or trying to seal a crucial business deal, making a good first impression is very important. Surveys have fou...

After the introduction of online shopping, the high street took a nosedive in terms of footfall. But strangely, in 2015, figures showed weekly shoppers were visiting physical stores up to 40% more, and 2018 is predicted to see a 44% increase. So, ...

It’s been a couple of months since GDPR came into force and businesses are starting to realise the impact of the new regulations. According to reports, the first month of GDPR saw a sharp increase in the number of complaints to regulators across E...

New research commissioned by communications agency Speed has outlined the perception gap that exists for Chief Marketing Officers (CMOs) when looking to engage their CEO. Whilst 95% of Chief Executive Officers (CEOs) claim to work effectively with...

We’re all familiar with the phrase ‘digital disruptors’. Companies born in the digital era who are giving traditional firms, across all industries, a run for their money. Just look at Airbnb or Netflix. As a result, traditional businesses are havi...

Advertising’s been around for as long as the world can remember. Way back when, Egyptians used papyrus to put sales messages on walls, and commercials of sorts have even been discovered in the ruins of Pompeii. Fast forward to the present day, we ...

With digital platforms hosting so many people, companies are right to assume the audience potential is there. However, only 20% of online users click online banner adverts. Is it worth paying the competitive price for the digital space for just 20...

As Adtrak continues to make its mark as one of the largest digital agencies in the UK, Managing Director, Chris Robinson gives us an insight into life at Adtrak, including the impact of becoming a Google Premier Partner and how he has helped the b...

For any GP currently working in the NHS, my story is a familiar one. Exhausted after yet another busy clinic of back-to-back appointments, my colleagues and I took a moment to reflect: did the majority of our patients – and indeed ourselves – real...

For many finance teams, high-level board reports are often the most challenging type of report that they put together. And, in many ways, it is because board members want so much more than numbers, such as nonfinancial information and customised a...

As soon as environmentalism landed on the news agenda, brands started jumping on, going to greater and greater lengths to tell consumers about their green credentials.

To stop your business from failing prematurely, it’s important to understand the costs that are involved in starting up a new business. In order to be successful, a business must plan and understand the costs involved in a new start-up venture. To...