5 Ways ‘Management Invisibility’ Impedes Workforce Productivity

When leaders disappear: Exploring the insidiously destructive impact of managerial invisibility

By Cheryl L. Mason, J.D.

Managerial invisibility is an insidious behavior that can cloak your entire workforce and your organization at large. Able to take many different forms, hen invisibility occurs, retention and recruitment can plummet; absenteeism increases; and both output and quality results decline. This detachment is exacerbating sentiments that employers are decreasingly caring about staff welfare. In fact, reports indicate that “Fewer than one in four U.S. employees feel strongly that their organization cares about their wellbeing—the lowest percentage in nearly a decade.” These workforce perceptions are consequential for any business, certainly in the realm of retention as, for one, the report cites, “Employees who feel their employer cares about their wellbeing are 69% less likely to actively search for a job.”

Not just an adverse impact on employees, senior staff invisibility can affect leaders as well. Some leaders stay in their offices because they are so busy. The office can become like an ivory tower, trapping and isolating them. Other leaders struggle with imposter syndrome or fear of failure, and they often mask their real selves. All you know about these leaders is their bio. They rarely talk or engage with you unless they need information or data. 

Employees can also be invisible, whether working remotely or in the office. They stay in the workspace, don’t turn on their screens at meetings, and only interact with others when they have to. For example, quiet quitting is a form of employee invisibility.

Here are 5 ways to know invisibility is adversely impacting your workplace and how to stem it:


1. Embrace visibility by investing your time well.

Many leaders think allocating time for their employees in a town hall meeting is sufficient. However, such thinking lacks foresight and overlooks the broader perspective. When you are a leader, everyone assumes you are busy. And you might be, but what are you busy doing? Are you maximizing your time focusing on your most important asset, the people of your organization?

Your employees need to see and engage with their leaders at all levels. Whether the workforce is remote, hybrid, or onsite, people need leaders to be present and engaged. Talk and listen to each other and find out about what they do at work and at home and share something about yourself. That five minute conversation between colleagues or with a leader makes that employee feel seen, valued, and heard.

2. Make sure your words and actions align equals reliability and accountability.

Communication is important. Sometimes what people say is not what others hear. Be clear about what you say and explain what you mean and then follow through. For example, leaders may tell their employees that they are going to invest in them, employees may believe that means bonuses when the leader is referring to technology. And ensure sure you can follow through on your words, whether it is budget or authority. People believe what they see and feel. If a leader’s words are not followed by actions, a leader will not be seen as reliable or accountable and there will be no opportunity to build trust.

3. Acknowledgement and recognition are crucial.

Have you ever watched what happens when a person is recognized for some action they took? A noticeable transformation occurs—a slight adjustment in posture, a genuine smile, and a visible boost in self-confidence. Sadly, leaders and colleagues frequently neglect to demonstrate adequate appreciation and recognition toward each other in the workplace.

Simply saying “thank you” or “great job” and offering praise for specific work the people on your team perform goes a long way to increase morale with your people. These words demonstrate that you, as the leader, know and recognize what your team is doing. The critical part of this action is relating their actions to the impact on others, including colleagues and customers. Leaders and colleagues not only need to do this personally, but also do this publicly in the organization and submit people for awards and recognition. These actions communicate the person’s value and impact while demonstrating your awareness and appreciation as a leader.

4. Listen and engage.

Leaders can gather suggestions or ideas on specific topics and find opportunities to implement some of these. This is one of the simplest ways to create credibility with employees. Employees often see inefficiencies in processes that leaders do not. When a leader accepts and implements an employee’s suggestion, this can create positive reverberations throughout the organization. It conveys not only that leadership is open to different approaches but also that leadership sees value in employees.

5. Care and respect each other.

When colleagues and leaders convey that they care and respect the employees, they receive care and respect in return. Leaders, do not delegate your authority to the Human Resources (department or to other leaders. When leaders think that employees are the responsibility of HR or other leaders, employees believe that the leader and the organization do not care for or respect them. There are, of course, certain matters that HR does have responsibility for, but engaging, investing, and caring for the employees as people is the job of the leaders. When employees, managers, and leaders feel undervalued, unappreciated, and unheard, they feel invisible and that they don’t matter. This will translate into how they show up for work and this will affect the organization’s bottom line.

A Robert Half study found that nearly half (48%) of employees in the workforce today feel undervalued.  However, employees who feel valued and recognized are, according to Gallup, 69 percent less likely to look for another job, 71 percent less likely to report burnout, and 5 times more likely to say their place is the best place to work and recruit others.  Employees become visible when they are acknowledged and seen by their leaders and organizations.

Employees, managers, and leaders are people, and as such, we are all human beings.  At our very core, we need to matter. Feeling we matter to one another is one giant leap toward combating managerial invisibility in the workplace.

How CEO Shape the Future of Education Through Leadership and Vision

Evolving educational landscape, visionary leadership is more crucial than ever. CEOs play a pivotal role in shaping the future of education, influencing policies, technologies, and methodologies that directly impact students’ experiences in school, college, and beyond. Their decisions resonate through the halls of learning institutions, affecting everything from curriculum development to the integration of advanced learning tools.

The dynamic relationship between leadership and education underscores the importance of strategic thinking in shaping the minds of tomorrow. As the challenges of modern education become more complex, the role of CEOs in navigating these challenges and providing a clear vision for the future cannot be overstated. This article explores how CEOs are not just business leaders but also vital contributors to the world of learning, helping students achieve academic success through innovative solutions. Help with writing term papers from EssayPro is one such solution that aligns with this vision, providing students with the tools they need to excel in their academic journeys.

The Role of CEOs in Shaping Educational Policies

CEOs have a profound influence on the direction of educational policies. Their leadership goes beyond managing companies; it extends to shaping the strategies that determine how education is delivered. By advocating for policies that promote technology integration, equitable access, and innovative teaching methods, CEOs can ensure that learning environments are more inclusive and effective for all students.

Policy Advocacy and Visionary Leadership

CEOs often collaborate with educational institutions, government bodies, and non-profit organizations to promote policies that support students’ learning experiences. They advocate for the adoption of cutting-edge technologies in classrooms, such as AI-driven learning platforms, which can personalize the learning experience and help students with their assignments more effectively. By driving these innovations, CEOs contribute to creating a more engaging and efficient educational system.

Influence on Curriculum Development

The curriculum is the backbone of any educational system, and CEOs play a crucial role in shaping it to meet the demands of the modern world. Their vision for the future of education often includes an emphasis on critical thinking, problem-solving, and digital literacy—skills that are essential for students in the 21st century. By influencing curriculum development, CEOs ensure that students are better prepared for the challenges of college, careers, and beyond.

Leadership in Technology Integration

In the digital age, technology has become an integral part of the learning process. CEOs who prioritize technology integration in education pave the way for more interactive and effective studying methods. From online learning platforms to AI-driven tutoring systems, the impact of technology on education is profound, and CEOs are at the forefront of this transformation.

Enhancing Learning Through Technology

The integration of technology in education has revolutionized how students engage with their coursework. CEOs who champion the use of digital tools in education create opportunities for students to access resources that were previously unavailable. For instance, online platforms that offer Help with writing term papers from EssayPro enable students to receive expert guidance, helping them improve their writing skills and achieve better academic outcomes.

Bridging the Digital Divide

While technology offers numerous benefits, it also presents challenges, particularly in terms of access. CEOs are instrumental in addressing the digital divide by advocating for policies that ensure all students, regardless of their socio-economic background, have access to the necessary tools and resources for learning. This includes providing affordable internet access, digital devices, and online learning platforms, ensuring that no student is left behind.

Visionary Leadership and Student Success

CEOs’ leadership extends beyond policy and technology; it also encompasses a vision for student success. By fostering environments that encourage continuous learning and personal development, CEOs help students reach their full potential. Their leadership is reflected in the creation of programs that support students’ academic and personal growth, ensuring they are well-equipped for future challenges.

Creating Supportive Learning Environments

A CEO’s vision for education often includes the creation of supportive learning environments that cater to the diverse needs of students. This involves developing programs that address different learning styles, providing resources for students with disabilities, and offering support for students struggling with their assignments and homework. By fostering an inclusive and supportive environment, CEOs ensure that all students have the opportunity to succeed.

Encouraging Lifelong Learning

In an ever-changing world, the concept of lifelong learning has become increasingly important. CEOs who emphasize the importance of continuous education help students understand that learning does not stop after graduation. They promote programs that encourage students to keep developing their skills, whether through professional development courses, advanced degrees, or self-directed learning initiatives.

The Impact of CEOs on Educational Outcomes

The leadership and vision of CEOs have a direct impact on educational outcomes. By implementing strategic initiatives that prioritize student success, CEOs contribute to improved academic performance, higher graduation rates, and better preparation for the workforce.

Measurable Outcomes of CEO Leadership

The influence of CEOs on education can be measured through various outcomes, such as student performance on standardized tests, college admission rates, and job placement statistics. These metrics provide a clear indication of how effective a CEO’s leadership is in shaping the future of education. Successful CEOs understand the importance of using data to drive decisions, ensuring that their initiatives positively impact students.

Long-Term Benefits for Students

The benefits of strong CEO leadership extend beyond immediate educational outcomes. By shaping policies and programs that focus on the long-term success of students, CEOs help ensure that graduates are well-prepared to enter the workforce and contribute meaningfully to society. This long-term vision is critical in building an educational system that is resilient and capable of adapting to future challenges.

Conclusion

In conclusion, the role of CEOs in shaping the future of education cannot be underestimated. Through visionary leadership and a commitment to innovation, they influence the policies, technologies, and environments that determine how students learn and succeed. Their impact is evident in the improved educational outcomes and the creation of opportunities for lifelong learning.

Building Responsive Web Applications with Seamless User Experience

Demand for responsive web applications has skyrocketed. With the increasing reliance on technology, especially in educational settings like colleges and schools, students are often juggling multiple assignments and learning platforms. Responsive web applications play a crucial role in ensuring that these educational tools are accessible and user-friendly, regardless of the device being used.

Whether you’re a student working on your school assignments or a developer aiming to create an educational platform, understanding the principles behind building responsive web applications is essential. A seamless user experience can significantly impact learning outcomes, as it reduces frustration and makes the learning process smoother. If you’re juggling multiple academic tasks and find yourself overwhelmed, you might be tempted to do my papers for me services, but building a responsive, user-friendly platform can help you manage your workload more efficiently.

In this article, we’ll explore the key components of creating responsive web applications, focusing on how they can enhance the educational experience for students. We’ll also discuss practical tips and strategies to ensure that your web application provides a seamless user experience.

The Importance of Responsive Web Design in Education

Enhancing Accessibility for Students

Responsive web design is not just about making a site look good on different devices; it’s about ensuring that all users, regardless of their device, have equal access to content. For college students, this is particularly important. Many students access their learning materials on various devices, including laptops, tablets, and smartphones. A responsive web application ensures that the content adapts to different screen sizes, making it easier for students to access their assignments and homework.

Moreover, responsive design helps in creating an inclusive learning environment. Students with different learning needs or disabilities can benefit from applications that are designed with accessibility in mind. Features like scalable text, voice controls, and simplified navigation can make a world of difference in how students interact with educational content.

Reducing Cognitive Load

When students are engaged in studying, the last thing they need is to struggle with navigating a poorly designed web application. Responsive design helps reduce cognitive load by providing a consistent and intuitive user experience. This means that students can focus on their learning rather than figuring out how to use the application.

A seamless user experience includes fast loading times, easy-to-use navigation, and an interface that responds quickly to user inputs. These elements are crucial in maintaining a student’s focus on their homework or assignments, which in turn can lead to better learning outcomes.

Key Components of Building Responsive Web Applications

Mobile-First Approach

One of the fundamental principles of responsive web design is the mobile-first approach. Given that many students access educational content on their smartphones, it’s essential to design applications with mobile users in mind first. This approach ensures that the most critical features and content are accessible on smaller screens, and then they can be expanded for larger devices like tablets and desktops.

Fluid Grids and Flexible Images

To achieve responsiveness, the layout of the web application should be based on a fluid grid system. This means that the design elements are proportionally scaled rather than being fixed in size. Flexible images are also crucial as they automatically resize within the grid, ensuring that they do not overflow their container on smaller screens.

Practical Tips for Enhancing User Experience

Simplified Navigation

Students often need to quickly find specific content, whether it’s for an assignment or during a study session. Simplified navigation with clear labels and easy-to-access menus can significantly enhance the user experience. Consider using drop-down menus, search functions, and breadcrumb trails to help users easily navigate through the application.

Optimizing Load Times

Fast load times are essential for keeping students engaged. No one wants to wait for a page to load, especially when they are trying to complete homework or research for their studies. Optimize your web application by compressing images, using efficient coding practices, and leveraging browser caching.

Common Pitfalls and How to Avoid Them

Overcomplicating the Design

While it might be tempting to add various features and elements to your web application, it’s important to avoid overcomplicating the design. Keep the user interface clean and focused on the essential functions. Remember, the goal is to create a seamless experience that helps students focus on learning, not on figuring out how to use the application.

Ignoring User Feedback

Students are the primary users of educational web applications, so their feedback is invaluable. Regularly gather user feedback to identify pain points and areas for improvement. Implementing changes based on this feedback can greatly enhance the user experience.

Conclusion

Building responsive web applications with a focus on seamless user experience is crucial in today’s educational landscape. By prioritizing mobile-first design, simplified navigation, and optimized load times, developers can create tools that genuinely enhance the learning experience for students. If you’re looking to hire a personal statement writer to help with your academic journey, remember that the right tools and resources, including responsive web applications, can make a significant difference in managing your workload effectively.

Female business leader conducting a meeting

Mastering The Art Of Visual Leadership In A Post-Pandemic World

By Shannon Alter

The pandemic resulted in many of us working from home. A side effect of this was feeling more comfortable as we were in our own environment, where we’re naturally used to being more casual. When we were able to return to the office it took some time to readjust to office etiquette and re-establish professional working boundaries. Feeling comfortable in the workplace is a positive thing, but taking it too far can come across as being too casual, which can be an issue with clients, customers, colleagues and the senior leadership team.

Professional Boundaries

People want to work with those they like and trust, but it’s important to maintain a professional image and professional working relationships. There’s a fine line between being liked and being respected. You don’t want your colleagues or the leadership team to feel as though you’re trying to be their best friend at a barbeque. You’re their trusted advisor and the person who can lead them to success. Your executive presence and confidence are key to getting things done as opposed to trying to be someone’s “best friend”.

Some employees may be more relaxed in their demeanor and approach, which can be misinterpreted as being too casual. This is often defined by your image; how you present yourself both verbally and non-verbally. This can be from dressing very casually, as you would on the weekend, and using informal language. Just because you’re working from home, doesn’t mean that you can relax your office attire. By dressing casually, it can look like you’re not taking your role and responsibilities seriously.

Running a virtual office can also be challenging when it comes to oversharing as boundaries can become more relaxed when working from home vs the office. When working from private spaces, you have more freedom to express yourself as there isn’t anyone watching over you and there’s no risk of anyone overhearing what you say. When working in the office, conversations tend to be more focussed on the task at hand and noise levels tend to be lower so as not to be overheard or distracting to others.

Adapt, or get left behind

Leaders at all levels, especially senior leaders, still experience significant challenges leading a virtual or hybrid workforce. It will be a hot topic of conversation for a while as there’s no easy answer.

Leaders don’t always want to adapt or simply refuse to. The key here is to understand why, usually it’s because they don’t know how to create the change needed or required. It often comes down to communication, or miscommunication and misunderstandings. When things have been done a certain way, change can feel uncomfortable, especially if things worked well before the pandemic.

Most leaders have spent decades in the workplace, traveling to the same building everyday, working with the same people in the same surroundings. It was easy to walk the floor, stop to ask questions, enjoy a brief watercooler moment, or even call a quick team meeting in the boardroom. That’s not easy to do when employees are working remotely, which can leave leaders feeling uneasy and out of control. 

Communication is critical

Communication is absolutely critical when managing a remote workforce. Even more so now that there are so many differing opinions over working from home or returning to the office. 

During the pandemic, some leaders abandoned the simplest communication techniques and habits they used to have, such as saying “hello” to their employees (even over Zoom), initiating a conversation that isn’t solely work-related and being transparent and genuine. Some leaders abandoned their previous one-on-one conversations with employees because “we don’t see them anyway”.

When we think of communication today, it’s often overly transactional. We just want to get the job done and may be very direct with our teams, which works, but we also need to have empathy and EQ. 

As my grandmother was fond of saying “You get more flies with honey.” People want to work with others they like and trust, and leaders have to have the ability to persuade – up, down and across the corporate ladder.

Communication really is everything. I talk with leaders who are sometimes surprised when something goes sideways with their team that they could have or should have already known. 

Employees want to know that they are seen and heard. There is a time and place when we can be transactional, and there’s a time and place to communicate so that you can get to know people on your team. It’s often the conversations and camaraderie that create a strong culture and loyal, fulfilled employees. In fact, I’d say these more informal conversations are what will help build a stronger remote workforce as they’ll still feel like they’re part of something without needing to be physically present in the office.

Leadership support

Even though the pandemic was four years ago, organizations are still feeling the effects of the aftermath of navigating a ‘new normal.’ When you’ve always worked in a certain way, it can feel unnerving to suddenly embrace change.

As a leader, your colleagues and employees are looking at you to not only make difficult decisions, but navigate through them being implemented too. Instead of taking a hierarchical approach, this is a great opportunity to bring everyone on board to implement changes collaboratively, which helps create a feeling of unity too. 

Change can feel overwhelming so it’s important to take one bite at a time! 

Bringing in an external consultant and executive coach can make all the difference as it allows leaders to get out of their own heads and see a new perspective. By ignoring change, you run the risk of creating internal conflict and making the situation worse. When I work with leaders to help them succeed I ask them three key questions:

  1. What do you believe are your top three issues
  2. What do you see as the obstacles to success
  3. What outcomes do you want to see

Once I have those answers I can help them create a plan to turn those challenges into opportunities.

Be open to change

It may not feel like it during the moment, but change is good. It creates new opportunities and allows everyone to work closely together as a team, to overcome obstacles.

Leaders love stability and love to follow processes that work. Hybrid working became mandatory during the pandemic and now many employees are refusing to return to the office as they’ve realized that working virtually is better suited to them. The key here is for leaders to embrace this new way of working, by trusting that they hired honest and trustworthy people and giving them more autonomy over decision making.  It takes time to adapt to change, which is why communication is key – it’s important to have honest conversations with your team about what’s working, what isn’t and why. The success of your organization lies at the hands of your team, not just one person. Embracing that some people are more productive working remotely will be easier for you in the long run. Your team should be treated as equals and celebrated for their individual contribution to the success of your organization. Everyone should be treated the same, regardless of whether they’re based in the office or work remotely. 

Bio: 

Shannon Alter, CPM ® works with organizations that want to communicate with clarity so they can gain influence in their market, build better relationships and grow their business. She has over 30 years of experience in commercial and retail real estate management and hospitality. Her programs have been used throughout the United States and internationally by organizations of all sizes.

Shannon is a National Instructor for the Institute of Real Estate Management (IREM®), and the American Management Association (AMA) and has trained professionals in 10 countries. She has held the volunteer position of RVP for IREM and is a Past President of IREM Orange County. 

Her 3rd book, “Be Influential: Surefire Ways to Improve Your Presentation Skills” was published in Summer 2023. She is the author of two earlier books, leadership white papers and numerous industry articles, including a long-time industry column.

Learn more here – www.leadersexceed.com

Smiling african american female leader listening to colleagues project ideas.

How Leaders Should Choose Their Second in Command

By Cheryl L. Mason, J.D.

Choosing your second in command requires much more thought than many leaders realize. They are many factors to consider for you and your organization.

First and most important, what traits, skills, and abilities are you seeking in a second in command?

Do you want them to be a yin to your yang and compliment your skills? Or do you want someone who is similar to you in thoughts and actions. Sometimes leaders are drawn to people who are almost carbon copies of themselves. This is why the choice is so important.

You need someone you are comfortable with, with whom you can build trust, and who will strengthen your team and enhance the C suite.
Many seconds in command fill the role of chief operating officer and handle the direct operations and engagement with the team. If that is what you are looking for, you need to be clear about lines of authority and how the relationship between you as Chief Executive and your COO will work not only for the selectee and the team, but for yourself as well.

And sometimes, the final decision is not yours to make, but you can influence it.

As a senior executive, I witnessed misalignment between a CEO and COO. It caused chaos and confusion within the organization and sometimes led lack of communication between the top two leaders – not an ideal situation. One leader felt overshadowed by the other. The fragile relationship broke leading to lack of trust, undermining of each other, and negative effects on the outcomes of the organization as well as employee morale and retention. For this reason, when I became a Chief Executive, I weighed the selection of my second in command very carefully.

I initially inherited my second in command and we had a good relationship on the surface. However, this person was easily swayed by others advice and inputs after a decision had been reached. Because of our existing relationship, we were able to discuss most of these situations and come to agreement. But it was known and caused concern in the organization. The person retired about 6 months after I became CEO. Although I did not have final decision on the selection, but I had significant influence, and I was asked to provide recommendations with a list of how the candidates would work with me and help lead the organization. I recommended a strong leader with skills that would both enhance and compliment my leadership style. My recommendations were followed.

My new second in command was fantastic. We worked together well and built trust. He served as my COO and he also understood that I was a very active and engaged CEO. Thus, we talked about our strategies, plans, and how we would roll out new initiatives from enhancing our website to direct employee engagement to improve morale and retention. Both internally and externally, we were seen as team in the C-suite. And the results? Improved employee morale and retention and increased outcomes.

African american female empowering other colleagues in workplace

Why ‘Relational Leadership’ Makes a Real Difference

How leaders can realize maximum management impact

By Cheryl L. Mason, J.D.

What do you do when you walk into an organization as the new leader and the organization is struggling with trust and morale issues from both employees and customers, recruitment and retention challenges, and reduced productivity?

That was what faced me as the new chief executive of my organization.

My solution was different than many leaders and considered risky and ill-advised by all but a few.

I focused on encouraging and supporting the employees of the organization – as people. This meant getting to know something about them – their jobs, their concerns, and their lives as people beyond work.  The employees’ trust had been broken many times over.

How does a leader build trust and create credibility? To do this, I called on my experiences as an employee, I remembered all too well the feeling I had as employee – like I didn’t matter, I was just a cog in the wheel.

I knew that my words and actions had to match, but even more than that – my intentions had to match too. 

I began to walk around the offices and schedule open office time – in person and virtually. I listened and learned. I fielded concerns, new ideas, and general complaints.  Now, before you say that is not the job of the chief executive, pause a moment and consider the following. 

Where does the responsibility for the entire organization reside? According to a sign on the desk of President Harry S. Truman, “the buck stops here.”  So, while CEOs might delegate the gathering of the issues to others, I believe that the responsibility for addressing them sits with the CEO. If you as the CEO do not know what these issues are, how can you fix them? 

Employees who do not believe the CEO cares about their problems will not raise them, instead, they fester and grow. In fact, when employees believe they do not matter at work shows in their output. The magnitude of a leader’s impact often extends far beyond what you may comprehend, often affect people’s lives beyond work. Recent studies from Deloitte, StudyFinds, and The Workforce Institute among many others, indicate that a person’s boss or job often negatively impacts their mental and physical health.

I knew that treating employees as people and valuing them also impacts the entire in the organization from hiring to operations to results.

As a new CEO, I needed to hear what the problems and concerns of the employees were, and I wanted to learn more about the employees who worked for me.

I discovered that the employees needed technological tools to help with their work, but more importantly, they needed and wanted a leader who believed in and championed them. They found this in me.

As a legal organization, there was a long-held belief that lawyers were always the answer. If there was a logistics issue, put a lawyer on it. Technology needs, sure, detail one of the lawyers. Public relations, sure a lawyer can handle that!  Although the organization had a team of lawyers detailed to all these operational areas which pulled them off the primary work, the issues continued to grow. Lawyers are trained to research and advise, implementing usually requires subject matter experts. I found we had few of those.
As luck would have it, we did have a subject matter technology expert who was also a lawyer! He suggested some technological enhancements that improved workflow for his colleagues and increased output. He also was instrumental in advising me on hiring the right subject matter experts to further develop our technological innovations.

This led to more suggestions and solution-based ideas from the employees, some of which I implemented and gave the employees the credit.
I fought for an increase in the budget to bring in more technology and hire additional people who could provide the support and assistance the employees and the organization needed.

I also championed and acknowledged them by thanking and rewarding them for their hard work and celebrating milestones for them and the organization.

What happened? I did not crash and burn – as some expected or wanted.
This ill-advised leadership approach – relating to and engaging with employees as people – succeeded.

Interestingly, results were where we saw the first success, increasing outcomes by 50 percent in year one of my leadership. Retention, morale, and recruitment followed in quick succession, supported by data and surveys. New technological tools combined with increased morale and retention led to results never thought possible – a 100 percent increase which held steady during my entire leadership tenure even during a pandemic.

The reputation of the organization increased as employees recruited new employees. Customers and stakeholders were pleased. 

Other organizations began to ask how this happened, what was the secret?
The secret ingredient is caring for, relating to, and investing in your most valuable resource – your employees. By dedicating time and effort to fostering authentic connections with your employees, you nurture and strengthen your most valuable assets AND
demonstrate genuine respect and concern for those important to them. All of these people matter.

Here are my take aways:

1. Show your employees that you care for them as people by putting them first – in every aspect of your organization – technology, processes, and communications.

2. Listen! Be seen and make yourself available to your employees and talk about life outside work – this was extremely important during the pandemic.

3. Invest your time in and on your most valuable resource – the people of your workforce – from office hours to walkabouts & publicly acknowledge the work and ideas of the employees.

And KEEP DOING IT over and over again.

What I found is the people who work for you want to know that you, their leader, is a human being – a person.  And they want to know that you care about them as another human being – not just a part of the organizational machine.

Woman leading a team in a business

Discover Your Ideal Management Style: Expert Unveils Five Key Leadership Approaches

Every manager is unique. Whether you’re overseeing a small team or a large department, your leadership style will influence the day-to-day operations, but it can also significantly affect employee wellbeing.  

“Managers are often the first to spot wellbeing issues, especially if they’ve developed a strong relationship with their team,” says Vicky Walker, Group Director of People at Westfield Health. “So, understanding different leadership qualities and when to use them, whether you have these naturally or are working to develop them, will help create a supportive environment for employee success.” 

Here, Vicky Walker shares five types of leadership styles and how they can impact employee wellbeing: 

1. The Visionary Leader 

A visionary leader is a forward-thinker who keeps a close eye on the big-picture goal. They are known to create a collaborative vision and shared goals that they can work on with their team.  

Vicky Walker says, “These types of managers advocate for their team and highlight their successes to create a sense of unity. While they’re likely to be motivated and proactive in their leadership style, they should remember to help their team manage their smaller, daily challenges.” 

Being too future-focused can be demanding, so direct understanding of your team’s day-to-day is key to avoiding employee burnout. 

2. The Directive Leader 

Here, the manager takes charge with clear communication. They’re logical, task-driven and efficient. Usually, this leader knows how to stay calm under pressure and tackle even the longest to-do list. Their cool head positively influences their team, making them feel supported in times of stress. 

However, being so task-focused, they must make sure to allow their team to take on responsibility and manage their time in a way that suits them. Vicky mentions, “People with this management style should actively work to celebrate their team’s achievements and make them feel valued. This can help build personal connections that are vital when supporting employee wellbeing.”  

3. The Coaching Leader 

A coaching leader is empathic and nurturing. They’re focused on fostering personal growth and close relationships that knit their team together. They encourage everyone to contribute and are great at reflecting on success, which builds a lot of trust with their colleagues. They’re likely to be clued into their team’s wellbeing and feel comfortable discussing any issues that might come up. 

One thing to keep an eye on is that the team still has clear direction and goals to avoid a lack of clarity. This will help to avoid anxiety and keep even the most results-driven employees motivated. It’s all about finding the right balance. 

4. The Affiliative Leader 

Affiliative leaders are strong collaborators who are keen to seek different perspectives, opinions, and input from their team. People with this management style are advocates for listening and inclusivity with clear insights into their people’s emotional wellbeing. 

Vicky says, “These close relationships help the affiliative leader create happy, healthy teams.” 

It’s important that naturally affiliative leaders get comfortable with offering constructive feedback to help their people grow. Sometimes, these managers will need to put their priorities first to protect their own mental health. 

5. The Pace-setting Leader 

The pace-setting leader leads by example. They’re strategic, knowledgeable and an expert in their field. They’re often great at coping under pressure and balancing their passion with their excellent organisational skills. 

Nevertheless, they should be mindful that other people might not always be able to keep up with their energy. “If they can offer their team flexibility in their schedule, this can help people work in a way that suits them to avoid tiredness and issues with burnout,” Vicky advises. “Making time for their team’s personal development is another approach that can build confidence and prevent any skills gaps from slowing them down,” adds Vicky.  

Curious about your own management style? Take this simple, five-minute leadership quiz to discover which famous manager best reflects your approach and gain tailored tips for enhancing employee wellbeing. 

Embracing a thoughtful and adaptable management strategy not only drives team success but also contributes to a healthier, more engaged workforce. Reflect on your own style and take proactive steps to create a workplace where both you and your team can thrive. 

Marc Boelen on Navigating Uncertainty: Leadership Strategies

In the ever-evolving landscape of global business, uncertainty has become the new norm. The rapid pace of technological advancements, shifting consumer behaviours, and the unpredictability of global events have forced CEOs to adapt or risk obsolescence. Marc Boelen, 2XU CEO and expert in fashion and sports apparel, shares his insights on how leaders can navigate these turbulent waters with resilience and agility.

Embracing Change with Agility

In today’s world, change is inevitable and often abrupt. CEOs must not only anticipate change but also embrace it. Agility is no longer just a buzzword; it’s a critical component of survival. According to Boelen, “Leaders must cultivate an organizational culture that is flexible and responsive. This means not just having contingency plans in place, but fostering a mindset throughout the company that sees change as an opportunity rather than a threat.”

Boelen emphasizes that this requires a shift from traditional hierarchical structures to more dynamic and cross-functional teams. By breaking down silos and encouraging collaboration, CEOs can ensure their organizations are better equipped to pivot quickly in response to unexpected challenges.

Data-Driven Decision Making

In an age where data is abundant, the ability to make informed decisions quickly is a significant competitive advantage. Boelen advocates for a data-driven approach to leadership. “CEOs must leverage data analytics to gain insights into market trends, customer preferences, and operational efficiencies. This allows for more accurate forecasting and more effective strategic planning.”

However, Boelen warns against becoming overly reliant on data. “While data is invaluable, it’s essential to balance it with intuition and experience. The best leaders know when to trust the numbers and when to trust their gut.”

Building a Resilient Organization

Resilience is a key attribute for any organization facing uncertainty. Boelen believes that resilience starts at the top. “CEOs must model resilience in their own behavior and decisions. This sets the tone for the entire organization.”

One of the ways to build resilience is through innovation and diversification. In the sportswear industry, for instance, Boelen highlights the importance of innovating and diversifying product lines and markets. “By not putting all your eggs in one basket, you create multiple revenue streams that can sustain the business during downturns.”

Additionally, Boelen underscores the importance of investing in talent development. “A resilient organization is one where employees feel empowered and supported. Continuous learning and development programs are crucial in ensuring that your team is equipped to handle the challenges of tomorrow.”

Transparent and Empathetic Communication

During times of uncertainty, clear and compassionate communication is vital. Boelen advises CEOs to be transparent with their teams about the challenges the organization is facing. “Employees need to know where they stand and what the future holds. This transparency builds trust and loyalty.”

Moreover, Boelen stresses the importance of empathy. “Leaders must recognize that uncertainty can be stressful for employees. By showing empathy and understanding, CEOs can create a more supportive work environment that fosters innovation and productivity.”

The Power of Vision

Finally, Boelen believes that a clear and compelling vision is the anchor that keeps an organization steady during turbulent times. “A CEO’s vision provides direction and purpose. It’s the beacon that guides the organization through uncertainty.”

However, Boelen cautions that a vision must be adaptable. “While it’s important to have a long-term vision, CEOs must also be willing to adjust it in response to changing circumstances. Flexibility within the framework of a strong vision is what will ultimately lead to sustained success.”

Conclusion

In conclusion, navigating uncertainty is a challenge that all modern CEOs must face. Marc Boelen’s strategies—embracing change with agility, making data-driven decisions, building resilience, communicating with transparency and empathy, and maintaining a flexible yet strong vision—provide a robust framework for leaders striving to steer their organizations through the complexities of today’s business environment. By adopting these strategies, CEOs can not only survive but thrive, turning uncertainty into an opportunity for growth and innovation.

About Marc Boelen

Marc Boelen, 2XU CEO, is a senior executive known for his strategic and commercially focused approach, complemented by strong financial and leadership skills. He has successfully led business turnarounds and driven significant global growth, particularly in the APAC and EMEA regions within the apparel, sport, and luxury fashion sectors.

Should CEOs Put People Above Profits?

By Cheryl L. Mason, J.D.

Every organization from corporations to education to nonprofits and everything in between is about results and outcomes. But there is one vital resource that every organization must have to deliver these outcomes and results – employees aka people. Even with the best most current technology, people are necessary.  Employees are not only an organization’s most valuable resource but also their most important asset. 

Employees have experience, information, facts, data, metrics, history, usually much more than any leader realizes. And, these employees can often influence others’ perceptions.

When companies focus on profits over people and announce layoffs and restructuring, a message is sent to employees and customers. That message is that results are more important than people, that employees are just cogs in the wheel to deliver outcomes. This conventional leadership thinking has existed since the Industrial Revolution, and it must change.

In our current environment, this message is no longer well received. Questions and concerns arise around whether the leadership of the organization assessed the consequences and impact to their employees and families, their community, and their reputation.  Employees and customers want to know if processes and procedures were studied to determine improvement in practices while retaining the knowledgeable talent of people.

When companies and organizations focus on profits and outcomes over employees, they break the trust with employees and customers alike. And what happens if the company rebounds and needs employees?  Those experienced knowledgeable employees will likely not return and new employees will be hesitant because of the company’s actions. Trust and reputation are hard to rebuild

While innovation and streamlined processes and procedures can improve operations, experienced employees are pivotal.  I experienced this as a chief executive. When I took over, the organization was at rock bottom – morale, results, trusts, and retention were all dropping deeper. The people of the organization were the key to transformation.  Did we need innovation, streamlined processes and procedures, investment of tech and dollars?  Yep. Did we have them? Not in the classic definition, but taping into the creativity, experience, and agility of the employees uncovered ideas that when implemented – delivered and improved results.  Rather than laying off people, we were so successful, I had to hire 200 more!

People want and need to matter, and they want to work for and support organizations that treat people like human beings.  When you do so, you may find the only restructure you need is how to hire more people quicker.

Startup team analyzes data to fuel strategic marketing decisions

How This CEO Added £1m in Revenue Using These Marketing Strategies

By Besnik Vrellaku, CEO and founder behind Salesflow.io

Growing a business and driving revenue can often feel like navigating a maze. However, with the right marketing strategies in place, it’s possible to achieve extraordinary revenue growth. 

Besnik Vrellaku, founder of Salesflow.io, explores how he strategically leveraged key marketing tactics for his business, on how to add an additional £1 million in revenue, and the insights that guided these decisions.

1. Experimenting with Data-Driven Marketing

Effective marketing begins with understanding your audience on a highly detailed level. Diving deep into data analytics is the foundation for a successful strategy. By leveraging tools like Google Analytics and HubSpot, Salesflow.io was able to gather invaluable insights into customer behaviour, preferences, and trends.

This data-driven approach enabled the marketing team to segment the audience accurately and craft campaigns that resonated with specific customer needs. The result? Increased customer engagement and a more efficient allocation of marketing resources, focusing efforts on the most profitable customer segments and channels.

Why this strategy? Data-driven marketing allows businesses to be precise and intentional with their efforts, reducing waste and increasing ROI. By understanding exactly what drives customer behaviour, we were able to tailor marketing efforts, ensuring maximum impact.

2. Supercharging Lead Generation with Advanced Tools

Lead generation is the lifeblood of any growth-oriented business, and it’s what Salesflow.io offers to customers. Recognising this, as a company we made sure our own lead generation strategy was on point, using advanced tools, particularly on platforms like LinkedIn and through email marketing.

Email marketing and LinkedIn were identified as high-ROI channels, offering a direct line to potential customers. The strategy centered on sending targeted, personalised messages that nurtured leads, promoted products, and encouraged repeat purchases. By automating these processes, we ensured timely and relevant interactions with potential clients, enhancing both efficiency and effectiveness.

Why this strategy: The choice of advanced lead generation tools stemmed from a core business need – to scale efficiently. By focusing on platforms that offer the highest return, we could connect with potential clients where they were most active, ensuring a consistent pipeline of quality leads.

Key metrics tracked:

  • Lead Conversion Rate: Ensuring a high percentage of leads became paying customers.
  • Cost Per Lead (CPL): Maintaining a low CPL while securing high-quality leads was essential for sustainable growth.
  • LinkedIn Response Rates: Focusing on driving a positive response rate to increase engagement and open new business opportunities.

3. Expanding Digital Advertising Reach

In today’s digital landscape, advertising is a powerhouse for growth. At Salesflow.io we invested strategically in digital advertising on platforms like Google Ads and social media networks, which provided the company with a scalable way to reach a broader audience.

Pay-per-click (PPC) advertising was a focal point, allowing for precise targeting based on keywords, demographics, and behaviours. This approach was fine-tuned by employing robust PPC models. Using the right key indicators and factors to build PPC models amplifies the momentum of paid acquisition. It would give predictability, improve ad cost efficiency and boost user acquisition, ultimately scaling the customer base to translate into revenue.

Why this strategy? Digital advertising offers unmatched reach and precision. For Salesflow.io, it was about building a predictable and scalable customer acquisition engine. By optimising ad spend and targeting, the company was able to drive substantial revenue growth.

Key metrics tracked:

  • Return on Ad Spend (ROAS): Aiming for a minimum ROAS of 4:1 ensured that every pound spent on advertising delivered strong returns.
  • Click-Through Rate (CTR) and Conversion Rate: These metrics were crucial for assessing the effectiveness of ad creatives and landing pages.

4. Fine-Tuning Pricing Strategies for Maximum Impact

Focusing on refining business pricing strategy is also crucial for boosting revenue. By implementing value-based pricing and introducing tiered options, Salesflow.io was able to cater to different customer segments, increasing revenue without necessarily increasing sales volume.

Why this strategy? Pricing is a powerful tool that can significantly impact a company’s bottom line. By understanding customer price sensitivity and optimising pricing models, Salesflow.io was able to capture more value from each transaction, driving revenue growth.

Key metrics tracked:

  • Price Elasticity: To set optimal pricing that maximises revenue without deterring customers.
  • Revenue Per User (RPU): A focus on increasing RPU had a direct and significant impact on overall revenue.

5. Enhancing the Customer Experience for Long-Term Loyalty

A strong customer experience is also crucial for a successful strategy. By prioritising customer satisfaction and investing in user experience, a business can foster loyalty, leading to repeat purchases and positive word-of-mouth – a marketing strategy that’s both cost-effective and powerful.

Why this strategy? A culture-first approach to leadership meant that Salesflow.io placed a premium on customer satisfaction and team alignment. Happy customers and a motivated team lead to better service, higher retention rates, and ultimately, more referrals and repeat business.

Key metrics tracked:

  • Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS): High scores were indicators of strong customer loyalty and advocacy.
  • Customer Retention and Repeat Purchase Rates: Critical for ensuring sustained revenue growth.

From Serial Entrepreneur to Scaling Success

Besnik Vrellaku’s journey to success has been marked by numerous ventures, all with the common goal of helping businesses scale. Besnik’s extensive experience in navigating the challenges of business growth has equipped him with the insights needed to drive substantial results by understanding the nuances of scaling a business, identifying the most impactful strategies, and executing them flawlessly.

At the core of Besnik’s approach is a “culture-first” leadership style. By fostering a positive, collaborative environment, he has created a company culture that prioritises both employee well-being and customer satisfaction. This focus on culture has not only led to a more engaged team but also to a more loyal customer base.

Key Takeaway: A strong company culture isn’t just about making employees happy – it’s about creating a foundation for sustainable growth. When employees feel valued and aligned with the company’s mission, they are more likely to deliver exceptional service, leading to higher customer satisfaction and ultimately driving business success.

Besnik Vrellaku
Team of young entrepreneurs working on new business project during meeting in the office.

What Entrepreneurs Need To Consider When Developing A Successful Business Strategy

By Sam Stoffel, Founder and CEO of Outplayed.com

You’ve got a killer idea and the beginnings of a potentially successful business, but without the right planning and strategy in place, do you have what you need to grow your budding startup into a fully-fledged scaleup?

As an entrepreneur, the right strategy can make or break your business, and even the best idea can quickly flounder and stagnant if executed with poor planning.

With so few certainties in the current economic and business landscape, the right strategy can be the difference between capitalising on a new opportunity and successfully responding to shifting market conditions, or desperately playing catch-up.

So, what are the key elements you should consider when developing a business strategy with the best chance of success?

Define your purpose

This is an obvious one, but a surprising number of entrepreneurs launch head-first into a new venture without taking the time to fully flesh out the problem they are trying to solve and why their product or service should be the natural choice.

Defining your ‘why’ should be the crucial element underpinning your entire business strategy. Without this why, effectively positioning your business to target the right audiences and developing strategies to both acquire and retain customers becomes an uphill struggle.

A clearly defined purpose informs your entire approach to the business, making it easier to build your brand, retain both customers and employees, and create value further down the line.

Pricing that pays

All too often, otherwise promising businesses stagnant due to a lack of capital needed to grow. A strategy for scaling the business is great – but without a pricing model that keeps your cashflow in the black, it’s next to useless.

It’s tempting to think that undercutting your competition by offering the lowest price possible is a failsafe way of attracting large numbers of customers. While this certainly might be the case in the short-term, in the long-term, you might actually be starving your business of the vital funding it needs to grow.

It’s essential that your pricing model reflects not only your current overheads but also provides enough financial wiggle room to respond to new opportunities and increased demand. A strategy that focuses on providing value to customers that your cheaper competition cannot is key to adopting a sustainable pricing model.

Create customer value

Defining your purpose and pricing is only half the battle. Your strategy should be translating that purpose and justifying your pricing through a relentless focus on how you are delivering value to your customers.

While your product or service may be best-in-class, if you fail to plan for investment into customer service or improved purchasing experiences, customers will inevitably find it elsewhere.

For cash-strapped startups who lack the resources to launch large-scale marketing campaigns or invest in a dedicated customer experience team, creating and leveraging the community around your brand can be a cost-effective way to boost your brand recognition while delivering real value to your audience.

Marketing matters

Marketing is often an afterthought when launching a new business, but why this should be the case is puzzling when you consider how crucial marketing is for communicating your brand and purpose to your target audience. Without a strategy for how you will market yourself, your ability to generate leads and sales and grow your visibility on the market is going to be severely hampered.

You don’t have to break the bank to begin leveraging marketing channels, with social media platforms and pay-per-click advertising offering cost-effective ways to market on a budget, but you do need a strategy in place. Getting clear on the metrics you will use to measure how these activities are performing, and establishing relevant KPIs to track success and return on investment are both essential for building a marketing strategy that supports your wider business goals.

Final thoughts

With a flawed business model cited as the fourth most common reason startups fail, getting your strategy right early on could be the difference between your company becoming a footnote, or the next major player.

Agility and the ability to effectively respond to rapid changes are hallmarks of successful entrepreneurs, but this is only possible when your business fundamentals are taken care of.

Sam Stoffel

Tax Breaks Overlooked by Small Business Owners

For small business owners, or startups in particular, tax breaks can be especially important for the financial health of running operations. This is because tax breaks can be an effective way of saving you money on certain expenses, which can make all the difference when you’re building up your brand. As you will be aware, costs can stack up quickly when you’re running a business, so any relief you can get in relation to this is certainly worthwhile. Essentially, tax breaks are deductions from your taxable income for necessary business expenses.

The importance of tax breaks is highlighted by the fact that you could improve your business’s cash flow through any deductions you are granted, while freeing up funds that you can then put back into the business. This could go towards the progression and growth of your venture. 

Tax breaks can also mean that you’re less likely to experience money problems, such as debt or bankruptcy, as any little amount you can get back helps your business bank balance. The money you save could also be allocated to an emergency fund, serving as a financial safety net in case your business ever needs extra cash. The detrimental impact COVID-19 had on many businesses taught us to always expect the unexpected. 

Want to find out more? Read on to discover some of the most commonly overlooked tax breaks, why they’re overlooked, and how you can make sure you’re making the most of each and every saving where possible. 

Why Are Some Tax Breaks Overlooked?

One of the main reasons tax breaks are overlooked is due to a lack of awareness, as they aren’t widely advertised, so many entrepreneurs simply don’t know about all the tax breaks available to them. You have to put in the time to research what tax deductions you could be eligible to claim. Ultimately, tax breaks are designed to give you money back for expenses that you need to run your business, so this is something to always keep in mind.

Another reason business owners may miss out on certain tax breaks is the fact that rules and regulations can change without warning, so try to always keep up with these where possible. If you’re ever unsure, it’s best to double-check. On top of that, sometimes tax breaks can be more complex than others, with certain criteria that need to be fulfilled. This can mean that mistakes are made by businesses when it comes to reporting expenses, or they just don’t want to put the effort in to make a claim. Some may find the claims process too convoluted and long, or they may not have sufficient evidence to support the claim. 

Commonly Overlooked Tax Breaks

You’re probably wondering what tax breaks you may have already overlooked, and which you can make sure you never miss in the future. Here are some commonly overlooked tax breaks for you to keep in consideration:

  • Mobile Phones and Internet:
    • If it’s used for your business, whether for corporate communication or work, you may be able to get tax breaks on the costs.
  • Work Vehicles:
    • Not only can you get deductions on work vehicles, but you can also claim expenses related to fuel, general repairs, maintenance, and insurance.
  • Business Travel:
    • Think about getting tax deductions for flights, accommodation, and meals during business trips.
  • Startup Costs (Up to $5,000):
    • Expenses incurred in building up your brand and setting up operations can be claimed back but they are capped at $5,000.
  • Training Costs:
    • Investmenting in employee development and education is highly valuable but usually it’s expensive – so claim tax breaks here when you can.
  • Advertising and Promotion
    • You believe in your business but how are you going to get customers through the door if they’ve never heard of you? Through marketing, which can often come at a cost.
  • Employee Salaries
    • As one of your largest expenses, make sure you’re not overlooking tax breaks when it comes to your staff wages.
  • Office Rent and Running Costs
    • Again, one of the more costly expenses on the list, any tax breaks you can get relating to your workspace can have a positive impact on your cash flow.
  • Some Charitable Deductions
    • Not only is giving to charity a wonderful thing to do, but you can also sometimes get tax deductions on what you donate. Look into the terms and conditions with this one though, as they can vary. 

This list is just to give you more of an idea of what kind of expenses you can claim for, it’s not exhaustive, so if you’re ever unsure, then look into it further to make sure. As you can see though, there’s a multitude of different expenses that you can claim for, so make sure you keep records of all of your expenses, as you need these to get your tax deductions.

Ensuring You Don’t Miss Out on Tax Breaks

So, how can you ensure you never miss out on any tax breaks? We’ve mentioned it before, and we’ll mention it again: research, research, research. By being proactive and checking every time you make a business payment, think to yourself: “is this a necessary business expense?”. Then go to Google and search whether you can get tax relief on it if you’re unsure. Taking a moment to look this up could save you a significant amount of money in the long run.

That being said, you need to make sure that any source you’re getting information from is reliable and current. Either cross-check your information or try to stick to government or authoritative online resources that aren’t outdated. 

If you have too many expenses, have a lot to juggle at work already, or you simply want a helping hand with your accounts, then consider speaking to qualified financial advisors or business gurus, as they should be able to give you valuable insight into tax breaks. If you haven’t already, you could even consider hiring an in-house bookkeeper or outsourcing your financial management to an accountant that can also offer useful financial guidance. 

Accountancy software is another thing to consider, as this can identify potential tax deductions automatically, in relation to your expenses. Some money management business platforms will also be able to provide you with useful resources regarding this so that you’re more knowledgeable in this area. However, a lot of these tools aren’t free. If they can take some of the hassle out of the job for you though, it could be worth it. Explore your options.

Exploring any of these avenues could be beneficial to you, it just depends what stage your business is at and which route you think is most suitable to ensure that you’re always tax compliant and saving money on tax breaks where you can.

Claiming Tax Deductions

Once you’ve figured out what you can claim tax breaks on, you then need to make sure you’ve taken the right steps to claim this. You must always keep detailed financial records of each transaction coming in and out of your business, so that you keep on top of your cash flow. This also enables you to explain and justify why each expense qualifies for a tax deduction if you need to. It’s unlikely that you’d have to do this, but having the evidence there as back up, just in case, is always wise. 

Typically, you submit your expenses information when you file for your tax return but these dates can vary depending on what kind of business you run. As an example, Sole Proprietorships have a different tax return deadline to business owners running a Partnership, so ensure you know when you need to submit yours by and what you need to include. You should ensure that you know exactly when your deadlines are and try to get everything sorted in advance so that you’re not stressing about it at the last possible moment. This is where having an accountant on hand or accountancy software can be very handy – they should help to ensure that you never miss a deadline.

Try to avoid any mistakes by keeping records as accurate as possible and by regularly checking your books to ensure there are no discrepancies and everything is running as it should. You should also never assume that you’ll be guaranteed a tax return, as claims can be rejected. One last thing: avoid claiming for personal expenses as business deductions, as this could cause problems and you’re unlikely to get a tax break.

Final Thoughts

Overlooking tax breaks can result in missed opportunities for savings that could significantly boost your business’s financial health. By always staying informed about the different deductions you can take advantage of, while ensuring you’re diligent in tracking and reporting expenses, you can maximize these opportunities to reduce your taxable income. 

Using intuitive technology, like accounting software, and consulting with financial professionals can further ensure that you’re not making any mistakes. Ultimately, any eligible tax breaks you can get will provide essential support for your business, allowing you to reinvest savings and secure your company’s future growth.