Category: Business Advice

Essential Cyber Security Measures: Native Backup and Recovery Guide  

Posted on | by Bubble SEO

Essential Cyber Security Measures: Native Backup and Recovery Guide  

Today, where data is a critical asset for businesses, securing information has become paramount. With increasing cyber threats and system failures, companies face high risks of data loss, breaches, and system interruptions. This situation is especially significant as more businesses adopt cloud-based infrastructure, making the need for robust backup and recovery mechanisms essential. Properly implemented native backup and recovery measures ensure that data remains safe, accessible, and recoverable even during an attack or technical failure.

This guide highlights essential security measures in native backup and recovery, focusing on best practices to secure business data.

Understanding Native Backup and Recovery 

Native backup and recovery refer to data protection solutions built into cloud infrastructure or a company’s existing IT ecosystem. Unlike traditional backups, which often involve external servers or third-party storage devices, native solutions integrate directly within a company’s infrastructure, offering advantages like faster recovery times, improved data loss prevention, and improved security. This close integration also reduces the complexities of relying on multiple vendors, streamlining data management processes and enhancing cybersecurity.

Furthermore, native backup and recovery systems are essential for organizations that operate primarily in digital environments, particularly those with hybrid or multi-cloud setups. These solutions enable companies to back up data in real time, store information within the cloud itself, and retrieve it instantly as needed.

Aside from protecting data from breaches and data backup, native backup and recovery systems aid in regulatory compliance, business continuity, and customer trust. Many organizations are turning to specialized solutions to optimize security and ensure seamless recovery. For instance, investing in systems specializing in cloud native backup and recovery can be an excellent idea, as they integrate deeply with cloud systems to provide seamless and scalable data protection.

The Role of Cloud Native Backup in Cybersecurity 

With cybersecurity threats becoming more sophisticated, businesses must adopt data security strategies responsive to emerging risks. Cloud-native backup and recovery systems bolster cybersecurity by providing enhanced protection through rapid data restoration, limiting the impact of attacks or technical malfunctions.

Unlike traditional on-premises backups, cloud-native solutions benefit from cloud providers’ inherent security features, such as:

  • Data Encryption: Cloud providers employ end-to-end encryption to protect data both in transit and at rest. This ensures that the data remains unreadable to unauthorized users even if a breach occurs.
  • Automated Backups and Snapshots: Regular backups can help reduce the risk of data loss. Cloud-native backup systems can automate backup schedules, creating multiple snapshots across different points in time.
  • Multi-Factor Authentication (MFA): This adds an extra layer of security by ensuring that only authorized personnel can access sensitive data.

With these features, businesses can protect their sensitive data and other digital assets more effectively.

Key Cybersecurity Measures in Native Backup and Recovery 

Establishing a native backup and recovery strategy involves implementing various cybersecurity measures aligning with industry standards and specific organizational needs. Here are some key considerations:

Implementing Zero-Trust Architecture 

A zero-trust security model requires all users and devices are verified before accessing the network or data, regardless of whether they are inside or outside the organization’s perimeter. By deploying zero-trust principles in backup and recovery systems, companies limit access strictly to verified personnel, minimizing insider threats and accidental leaks.

This model is particularly effective in native backup and recovery systems, where controlling access to backups is crucial. Zero-trust architectures monitor access in real-time, issuing alerts for any unusual behavior or unauthorized attempts to modify or access backed-up data.

Encryption and Secure Data Transfer 

Data encryption is a fundamental component of any cybersecurity strategy. When backing up data, encryption ensures that information remains unreadable to unauthorized parties during transfer and stored in backup locations. Implementing robust encryption standards enhances the cloud security of backup files.

Furthermore, secure data transfer protocols, like HTTPS and SSL/TLS, can help prevent interception during data transfer to backup systems. This measure is especially important in cloud environments, where data must frequently move across various points within the infrastructure.

Regular Security Audits and Vulnerability Assessments 

Regular security audits are essential in detecting vulnerabilities within the backup and recovery system. Audits reveal weaknesses in the infrastructure, such as outdated software, unpatched security flaws, and ineffective access controls. Conducting these assessments routinely can help address potential security gaps before cybercriminals exploit them.

In addition to audits, vulnerability assessments identify and resolve specific risks within the system. By simulating potential cyber attacks, companies can determine how their backup and recovery systems hold up under different threat scenarios and make necessary improvements.

Automating Backup and Recovery Processes  

Automation is a critical asset in cloud-native backup and recovery, providing a more reliable means to back up data and retrieve it in the event of a disaster. By automating backup processes, companies can reduce human error and ensure that data is consistently backed up according to established schedules. Automated processes also offer faster recovery times, which are crucial in mitigating downtime during cyber incidents.

Role-Based Access Control (RBAC) Implementation  

Role-Based Access Control (RBAC) restricts access to sensitive data based on user roles, ensuring that only specific personnel can view, edit, or retrieve backup files. With RBAC in place, companies can segment data access according to departments, roles, or levels of seniority, minimizing the risk of insider threats or accidental data exposure.

For instance, a native backup and recovery system configured with RBAC will allow IT administrators to access and manage backups while restricting the same privileges from other departments. This hierarchical access structure limits potential damage if user credentials are compromised.

Conclusion 

Implementing native backup and disaster recovery systems is foundational in establishing a robust cybersecurity framework. By keeping the information mentioned above in mind, organizations can enhance data security, streamline backup processes, and protect sensitive information from cyber threats. With a strong backup and recovery strategy, companies can ensure data integrity, maintain compliance, and reinforce customer trust in an era where data security is paramount. 

Group of young people working together.

Are UCaaS and CCaaS Better Together?

Posted on | by Magdalena Lew

By Rob Smith, CTO, CloudClevr  

Technology alone cannot drive results, it needs to connect with employees, customers and business processes 

In the world of business communications, everyone is trying to solve a persistent challenge. How do we communicate effectively to drive high revenue growth, customer satisfaction levels and staff productivity?   

At the heart of this challenge is the need for communications tools that deliver happier customers. This in turn leads to business success and, ultimately, revenue growth. To meet these goals, companies typically turn to two main types of solutions: Unified Communications (UCaaS), which is a standard telephony and meeting and collaboration tool and Contact Centre tools (CCaas), which now incorporates Artificial Intelligence (AI) and automation features. 

Changing expectations 

However, customer preferences have changed over time. In the past, companies only had a few options to consider- email, face-to-face meetings and phone calls. But now we have a huge range of technology solutions that help address customers changing expectations.  

As well as customer expectations changing, collaboration tools are also changing the way we communicate internally within a team. Instead of relying solely on phone calls, teams are increasingly using a mix of voice, chat, shared documents, and project platforms. This makes choosing the right vendor and designing effective collaboration and customer contact solutions an important area of focus. The gap between getting it right and getting it wrong can be huge.  

Given these changes, businesses must now consider is whether integrating UCaaS and CCaaS into a single solution makes sense.  

Vendors are increasingly offering converged solutions  

The choice of single systems offering a complete solution has increased since 2020 led by Microsoft, Zoom, and Webex from the collaboration world, along with RingCentral and others from the cloud telephony space.   

Primarily, Unified Communications (UC) providers such as Zoom and Microsoft launched Zoom Contact Centre in early 2022, and Microsoft Dynamics 365 Contact Centre respectively earlier this year. Conversely, CCaaS specialists like NICE also have introduced their own UCaaS offerings.   

While a converged solution is now the preferred option for most vendors for obvious reasons, what is the right approach for customers? Should UCaaS and CCaaS be delivered in one solution, or is the integration of two specialist services a better approach?  

Inarguably, businesses need to choose whichever solution creates the best result in terms of simplicity, impact value and customer satisfaction. Simplicity to deploy, simplicity to manage, and simplicity for staff to adopt, measured against the impact value of the functionality delivered, is crucial.  

Customer and agent experience for the win  

A single solution has some obvious benefits. It may reduce licence inventory and costs and it may also mean a consolidated supplier relationship and reduced training costs. Fewer active applications on an employee’s desktop mean they don’t have to switch between multiple applications, and this results in improved productivity.    

This also would mean agents can collaborate better with subject matter experts and resolve issues faster. Agents are not expected to know everything and a converged system would make it easier for them to reach out to the right experts faster. Ultimately, this improves customer experience (CX), which is the main goal for any business. All employees in an organisation should have a single pane visibility on their customer’s journey, which can only help in positive ways.  

A single or converged solution 

For a large number of organisations, especially small businesses, a single product would make sense. However, if CX, agent productivity and return on investment (ROI) of a specialist Contact Centre solution such as NICE or Puzzel are more effective, then opting for specialist solutions and then integrating them with UCaaS might be the way forward.    

Take NICE as an example. It is a top-end CCaaS product with much higher levels of functionality than a solution like Zoom, but also comes at a higher price. If a business can justify the cost with a solid ROI, proving that the solution makes them more efficient or if their compliance needs require the extra features, then combining a basic UCaaS system with a specialist CCaaS is the best option. For others, a simpler, more affordable solution like Zoom might be a better fit.  

It’s not a ‘rip-and-replace’ approach  

Organisations need to set aside what they know about UCaaS and CCaaS and work through a detailed review process based on their customers, staff, processes and commercial productivity goals. 

While the idea of ‘rip and replace’ is not a pathway many organisations like to consider, it is far less dramatic in most cases with a progressive roadmap that takes customers from where they are to where they need to be.   

While business size does not really dictate the choice between a single solution and an integrated system, smaller organisations may elect to move first to a single solution to streamline their new workflows and business processes before stepping up the contact centre element if it proves worthwhile.  

Technology alone cannot drive results. It is about how well it connects with employees, customers and business processes. Ultimately, the customer and agent experience should act as a guide as to whether an organisation should implement a single solution or a converged one.  

Rob Smith

Is Your C-Suite Prepared? Executive Cybersecurity Essentials

Posted on | by Jennifer Spencer

As a C-suite executive, cybersecurity may not be the first thing on your mind. Yet, protecting your company’s data has become as essential as growing the business itself.   

Cyberattacks don’t just target tech departments. They strike at the core of your organization, impacting everything from reputation to financial stability. But here’s the good news: you can safeguard your company with proper knowledge.  

In this article, you’ll learn the cybersecurity essentials every executive needs to know. Read on for the details!  

Understand the Current Threat Landscape   

Executives need a comprehensive understanding of the current threat landscape to ensure cyber resilience. These threats include malware, ransomware, sophisticated phishing attacks, and even insider risks.  

Executives are often direct targets, facing attacks known as “whaling.” These are phishing schemes designed to trick them into sharing sensitive information or approving fraudulent transactions.  

Staying informed about these evolving threats allows you to make smarter decisions. To be in the know, request regular updates from your cybersecurity team and industry reports. Understanding the latest risks will enable you to allocate resources where they’re most needed. This ensures that the company takes proactive steps instead of reacting to crises.  

Consider working with a cybersecurity specialist to help with your security strategy. For instance, hiring InfoTECH Solutions can help you understand the current threat landscape. They can provide a thorough cyber risk assessment of your current security posture and offer tailored solutions to mitigate emerging threats.   

Establish a Cybersecurity Culture   

Embedding cybersecurity into company culture starts with executives setting the tone. When C-suite leaders prioritize cybersecurity, the rest of the organization is more likely to follow. This includes promoting secure practices, such as using strong passwords, recognizing phishing emails, and understanding data privacy guidelines.  

Leading by example is a powerful way to build this culture. Executives should participate in training sessions to show their commitment to security. Open communication about risks and concerns is also essential. When the staff feels comfortable reporting suspicious activity, the company can detect and address potential threats early.  

To further solidify this culture and align executive incentives with cybersecurity goals, consider incorporating CEO compensation planning by JER HR Group. Tying a portion of executive compensation to cybersecurity metrics, such as the implementation of a cybersecurity program and reduced incident response time, can create a direct link between individual performance and organizational security. This ensures that cybersecurity remains a top priority for executives and motivates them to drive a culture of security throughout the organization.  

Invest in Cyber Insurance   

As cyber threats become more advanced, companies increasingly turn to cyber insurance to reduce financial losses for attacks. Cyber insurance can help cover expenses like data recovery, business interruption, and even lawsuits resulting from a data breach. While it doesn’t replace strong security practices, it provides a safety net for covering some incident-related costs.  

The C-suite should work with cybersecurity and legal teams to understand what this policy covers. Reviewing its limits and exclusions will ensure that coverage matches the company’s risk profile. This way, you’ll protect the company’s financial health in case of a cyberattack.  

Have a Clear Incident Response Plan   

Any organization, regardless of the size or security measures, can face a cyber incident. That’s why it’s essential to have an incident response plan. This plan will guide the company in the event of an attack. It outlines the steps to identify the breach, contain it, and recover from the damage.  

The C-suite plays a crucial role in this process. Their decisions will affect how quickly and effectively the organization can respond. The plan should clearly define roles and responsibilities, communication protocols, and specific actions for containment and recovery.  

When executives are familiar with the plan, they can swiftly reduce damage. This will help ensure effective communication with stakeholders and minimize the overall impact on the business.  

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Prioritize Data Encryption

Data encryption is essential for protecting sensitive information. If bad actors intercept critical data, encryption ensures it remains unreadable. This is especially vital for financial data, customer information, and proprietary business details. As such, executives should verify that encryption protocols are in place for data both in transit and at rest.

For mobile devices, encryption is crucial if a device is lost or stolen. This extra layer of security keeps information safe even if the device is no longer in physical control.

The bottom line? Encryption helps prevent data breaches and builds customer trust, showing the company’s commitment to safeguarding their information.

Implement Strong Access Controls   

Access control is a vital part of cybersecurity. For executives handling sensitive information, strong access controls are crucial. Multi-factor authentication (MFA) can secure executive accounts by requiring more than just a password. This added layer of security will help prevent unauthorized access.  

Executives should also have access only to the data and systems needed for their roles, following the “least privilege” principle. This limits exposure to sensitive information and reduces security risks.  

Additionally, mobile devices used by your remote team members require special attention. Mobile device management (MDM) solutions will help ensure security protocols are followed on all devices, lowering the risk of data breaches.  

Conclusion   

For today’s C-suite, cybersecurity is a business imperative that requires awareness, strategy, and action. Executives must understand the evolving threat landscape, support a security-conscious culture, and implement effective protections. With the right measures, such as secure access controls, team training, and a solid incident response plan, executives can help safeguard the organization against cyber threats and protect its reputation, finances, and future stability.  

businessman leaning on table with laptop, looking away

A CEOs Guide to Navigating Uncertain Times

Posted on | by Magdalena Lew

If there’s one thing that’s guaranteed to happen in business, it’s change. How you respond to change and navigate through it is the difference between a business that thrives and a business that barely survives. 

Your team and your clients and customers want to know that you are consistent, and that you are doing the right thing, for the company and for them. This is especially true when you grow, when change can often seem overwhelming.

Change isn’t always a huge catastrophic crisis,  but if you’re not paying attention it can become negative and snowball into a bigger issue.

Here are three effective strategies to use when those uncertain times are keeping you up at night. 

1. Cultivate trust:

Early in my career, my favorite boss and mentor gave me sage advice. He said, 

“People in real estate want to shake your hand and look you in the eye. This is how we build trust.” I don’t know what’s happened to the handshake in today’s world but the concept is the same and it applies to any business.

Since so many of us are working remotely or in a hybrid environment, establishing and earning trust has to come first, no matter where your team is based. People want to work with those they like and trust.

2. Communication counts:

Communication really is everything. When change is in the air, transparency, genuineness and authenticity should be at the top of their list. Here’s why: when our communication is light or even non-existent, people filI in the gaps. 

Follow along with what I call  the “Exploding Engine Theory”. If I take my car in for service at 9:00 am and my service rep Jack says “Shannon, I’ll be back by 9:30 to tell you our status- what’s good, and what isn’t.” and he does exactly that, what happens? My shoulders relax and I believe him.

If he doesn’t come back as planned and I have to find him, my mind fills in those gaps. I figure something must have gone very wrong if Jack doesn’t return: perhaps the engine exploded. Of course, that’s highly unlikely but it’s the consequence of poor communication.

3. Spend time with your people:

This sounds simple, but it often isn’t. As CEOs we have many demands on our time. Our employees want to know, and see that we’re paying attention.

This can be especially challenging when change is going on all around us and we have in-person, hybrid and remote teams. 

Remember why your leaders joined your organization in the first place. It can be lonely for team members out there. Seeing and hearing you and your leadership team can make all the difference. 

Try these strategies to improve communication and clarity:

1 . Onboarding is key and can be difficult in a hybrid or remote work environment. What you want is to get new hires’ buy-in quickly and in advance. Don’t wait until the day they start to bring them into the fold. Send them a little company swag or have “thank you” notes sent by their leaders-to-be.

2 . This sounds simple, but often we forget to provide people with the who/where/what and they may be too shy or hesitant to ask. This works for both new and existing employees. Let them know how communication works in your environment, how decisions are made and what you’ll need to do to be able to do it quickly for them.

3 . Providing a mentor or “buddy” can be key. Again, this works for new and even existing team members, especially with a distributed workforce. You have to figure out how to replace or add onto that “water cooler” effect when there is no water cooler. It’s great to offer a peer buddy across departments, for example. You can also mentor both ways. Have younger professionals mentor seasoned professionals in certain areas too.

4 . Especially when working with newer leaders, it’s critical to help them understand that a big part of their job is to pave the way and remove obstacles for their team. To do that, their ability to communicate with clarity is key. The transition from manager to leader can be a tough one and it often shows up right away when their teams aren’t right in front of them; they are in another city, or their only contact is on a screen. Often, the key is simply to ask “how can I help you today?”

KEEP CALM AND COMMUNICATE

Your team really is paying attention to you and they will notice your actions. They are looking to you for guidance and reassurance. Being able to communicate effectively under the pressures of the day will help the team feel like they’re coming together as one entity and focusing on what needs to be done at any given moment.

The last thing you want is for rumours to start circulating as this creates a fractured team who will feel like they’re working against each other. The best thing to do in any situation of uncertainty is to address everyone within the organization at the same time, as soon as possible, that way everyone is hearing the same information at the same time from the same person. It eliminates doubt and reduces the anxiety that people naturally feel during uncertain times.

Emotional intelligence is a huge priority when navigating uncertainty, so it’s important to remember that you’re a human being communicating with other human beings. In a crisis situation it’s natural for people to go into freeze, fight or flight mode, so the sooner you can allay their fears and insecurities, the better.

LISTEN TO UNDERSTAND

When you’re in a leadership position it’s easy to fall into a hierarchy model where you sit at the top, call all the shots and make all the decisions, but this isn’t always the best approach to take as you’re making assumptions on what you think people need, rather than listening to what they actually need.

People want to feel seen and heard, they don’t want to feel dictated to. Not only does this impact their morale but it will also affect their performance and willingness to work towards the vision and mission of the business. 

One way to help employees feel more engaged is to create a weekly ‘open door’ policy, where people can spend time with you to discuss their ideas or challenges and get input from you. This will help you to feel more connected to those driving your business forward, but also improves their sense of belonging. When people feel like they’re being taken seriously and that their voice matters, they’re more motivated and committed to doing good work over a longer period of time. 

AN OPPORTUNITY FOR GROWTH

The most successful leaders know that they can’t predict the future, but they certainly have plans in place for when the inevitable does happen. Resilience is key in navigating choppy waters, so investing in building resilience at a team and individual level will pay off in the long run. This means professional development for your team is a must.

You may have heard the saying “Pay me now or pay me later”. This is especially true when you consider the cost of professional development. If you don’t offer it, encourage it and put it on your agenda, you’ll soon discover your employees will leave you for another organization that does. 

Don’t wait! Hiring specialist consultants and trainers throughout the year helps to equip employees with the skills needed to not only navigate but successfully pivot during uncertain times and forge ahead regardless of the situation. Resilient teams tend to perform better under pressure and can adapt and evolve when needed, with limited disruption to the overall performance of the organization.

While navigating uncertainty can be challenging, the best leaders recognize that this can be their “secret”. It provides opportunities for innovation and growth and gives them a competitive edge. The comeback is always greater than the setback and there’s always a lesson to be learned, sometimes that lesson is to be better prepared for uncertainty.

Bio: 

Shannon Alter, CPM ® works with organizations that want to communicate with clarity so they can gain influence in their market, build better relationships and grow their business. She has over 30 years of experience in commercial and retail real estate management and hospitality. Her programs have been used throughout the United States and internationally by organizations of all sizes.

Shannon is a National Instructor for the Institute of Real Estate Management (IREM®), and the American Management Association (AMA) and has trained professionals in 10 countries. She has held the volunteer position of RVP for IREM and is a Past President of IREM Orange County. 

Her 3rd book, “Be Influential: Surefire Ways to Improve Your Presentation Skills” was published in Summer 2023. She is the author of two earlier books, leadership white papers and numerous industry articles, including a long-time industry column.

She is a graduate of the University of Southern California. 

Website: www.leadersexceed.com

LinkedIn: www.linkedin.com/in/shannonalter

Shannon Alter
meeting with company directors to discuss financial figures and results

Avoiding AI Pilot Purgatory Requires Full Support of the C-Suite

Posted on | by Magdalena Lew

Developers can earn buy-in from leadership teams by clearly conveying how AI projects deliver value and align with key business objectives

Despite being a clear focus for companies across a wide array of industries, it’s expected that numerous AI or machine learning initiatives will become stuck in the pilot phase over the next 12 months, with this stagnation commonly referred to as pilot purgatory.

Gartner estimates at least 30% of generative AI (GenAI) projects will be abandoned after the proof of concept (PoC) phase by the end of 2025, primarily due to poor data quality, inadequate risk controls, escalating costs or unclear use cases. 

According to Bartek Roszak, Head of AI at STX Next, development teams should consider a project’s feasibility and potential from the outset to earn the backing of the C-suite and successfully transition from PoC to production.

Roszak said: “A swathe of companies have rushed to implement GenAI solutions, but the reality is that the bulk of these projects will never come to fruition. Gartner’s prediction that 30% will be abandoned looks to be conservative at this stage – this figure is more likely to be around the 75% mark.

“For many C-suite leaders, AI is still relatively new, which can create hesitation when it comes to making considerable investments in the technology. To gain their support, it’s important to first present a clear outline depicting how AI can transform the business and satisfy long-term goals. 

“After establishing the vision, the next step is to introduce low-risk pilot projects that deliver quick, measurable returns. These pilots help prove AI’s effectiveness and demonstrate that more ambitious goals are achievable, which builds confidence and trust among key individuals in the proposed strategy.

“AI projects, like any other, must ultimately deliver clear business value. When we say AI strategies should align with business goals, it simply means that before a project even begins, there must be a well-defined objective and a consistent way to measure whether or not targets have been achieved. 

“The reason we emphasise this so much now is that, in the past, many companies treated AI implementation as a goal in itself. This has led to myriad pilot projects failing to reach production because it was difficult to justify significant investment in something that didn’t clearly benefit the company.”

Roszak also believes development teams must contain strong leaders, capable of working with a range of stakeholders, to deliver AI deployment.

“Leaders need collaboration and communication skills to foster effective teamwork between AI experts, subject matter experts, and other stakeholders to encourage everyone to work towards shared objectives. Agility and flexibility are also key for adjusting plans and resources as challenges arise, keeping the project on track. 

“A strong technical understanding of AI enables informed decision-making and helps balance innovation with feasibility. Finally, effective change management is essential for navigating organisational shifts, securing buy-in and ensuring smooth AI adoption.”

Roszak concluded: “Successfully scaling a GenAI project requires a solid strategy and a well-structured AI roadmap that enables a seamless journey from PoC to production, with no room for PoCs that are impractical or too costly. Following these steps can win the support of the C-suite and help initiatives avoid the dreaded pilot purgatory phase.”

How to Develop a Winning Local Business Marketing Plan

Posted on | by Jennifer Spencer

In today’s competitive marketplace, creating a strong local business marketing plan is crucial for success. This strategy helps attract new customers and strengthens relationships with existing ones.

Whether you operate a brick-and-mortar store or provide services in your area, a well-thought-out marketing plan can significantly increase your visibility and brand loyalty.

To craft an effective local marketing strategy, it’s essential to understand your target audience, utilize various marketing channels, and continually assess your efforts.

Read on to discover practical strategies that can elevate your local marketing efforts and drive meaningful results.

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Understand Your Target Audience

The foundation of any successful marketing strategy lies in a deep understanding of the target audience. Identifying who your ideal customers are will help tailor your marketing efforts effectively.

To achieve this understanding, consider the following approaches:

Conduct market research

Use surveys, interviews, and focus groups to gather valuable insights about your customers. These methods can reveal their needs, preferences, and pain points, enabling you to address them directly in your marketing.

Create buyer personas

Develop detailed profiles that represent your typical customers. These personas should include demographics, interests, and buying behaviors. Visualizing your audience helps focus your marketing strategies on their specific characteristics.

Analyze local demographics

Study the demographics of your local community. Understanding the age, income levels, and interests of potential customers can provide insights that help tailor your marketing messages to resonate with them.

Segment your audience

Break down your audience into smaller segments based on shared characteristics. This allows for more personalized marketing messages, increasing the likelihood of engagement and conversion.

Understanding your audience allows you to create tailored marketing messages that resonate with them, improving engagement and conversion rates.

Utilize Local Marketing Campaigns

Advertising local business requires a strategic approach that combines various marketing channels. This multi-faceted strategy can reach your target audience effectively.

To achieve this, consider the following tactics:

Content marketing

Create valuable content tailored to your local audience. This could include blog posts about local events, tips related to your industry, or success stories from your customers.

Email marketing

Create an email list and distribute regular newsletters that include promotions, news, and updates. Tailored emails can greatly enhance customer engagement.

Social media advertising

Use targeted ads on social media platforms to reach specific demographics in your area. These ads can generate leads and drive traffic to your website or store.

Local promotions

Offer special deals or promotions that cater specifically to your community. This could include discounts for local residents or limited-time offers tied to local events. Such promotions encourage immediate action and foster loyalty among local customers.

Incorporating these local marketing strategies enhances your ability to connect with potential customers and drives both foot traffic and online engagement.

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Leverage Online Presence

A strong online presence is vital for any local business. Many customers search for services and products online before making a decision.

Here are some essential tactics to enhance your online presence:

Optimize your website

Ensure your website is user-friendly, mobile-responsive, and optimized for local SEO. A seamless user experience encourages visitors to stay longer and explore your offerings. Consider incorporating local keywords to improve your site’s search visibility.

Claim your Google business profile

Creating and optimizing your Google Business Profile is vital for local visibility. This listing helps potential customers find your business on Google Maps and in local search results. Include accurate information about your business hours, location, and services.

An effective online presence helps attract new customers and keeps existing ones informed and engaged with your brand.

Invest in Local SEO Strategies

Improving your local visibility in search results is essential for attracting nearby customers. Implementing effective local SEO strategies ensures that your business stands out in a competitive landscape.

The following strategies can enhance your local SEO efforts:

Optimize for local keywords

Identify and use keywords relevant to your business and location. Incorporate these keywords into your website content, meta descriptions, and headers to improve your chances of ranking higher in local searches.

Encourage online reviews

Positive reviews can enhance your business’s credibility and influence potential customers. Actively request reviews from satisfied clients on platforms like Google and Yelp, as these can significantly impact your local search rankings.

Utilize local directories

Listing your business in local directories like Yelp, Yellow Pages, and other niche sites can improve your online visibility. Ensure that your business information—such as name, address, and phone number—is consistent across all platforms to build trust with search engines and customers.

Effective local marketing can significantly enhance your online visibility, making it easier for potential customers to find and choose your business.

Build Community Relationships

Building strong relationships within your local community is essential for fostering loyalty and generating valuable referrals. Engaging with your community not only enhances your business’s visibility but also demonstrates your commitment to local interests.

Here are some effective strategies for nurturing these relationships:

Participate in local events

Engage in community events by attending or sponsoring them. This visibility reinforces your brand’s presence and showcases your support for local initiatives, which can resonate with potential customers.

Partner with other businesses

Collaborate with fellow local businesses for co-promotions or joint events. This approach not only broadens your audience reach but also establishes your business as a vital part of the local ecosystem.

Support local charities

Getting involved with local charities demonstrates your business’s values. This can enhance your reputation and attract customers who appreciate community-minded businesses.

Building relationships within the local community creates a loyal customer base and enhances your business’s reputation.

Final Thoughts

Creating a winning local business marketing plan involves understanding your audience, leveraging your online presence, utilizing local marketing campaigns, building community relationships, and continuously monitoring your strategies. Following these steps can enhance your visibility, attract new customers, and foster lasting loyalty in your local market.

Corporate team building activities in a retreat setting

Four Key Considerations for Corporate Retreats to Maximise Your Return on Investment

Posted on | by Magdalena Lew

Latest reports have found that more than four in ten employees reported feeling ‘very’ or ‘somewhat’ lonely at work and with the rise of remote working, so it comes as no surprise that corporate travel management experts at Wings Global Travel have noted a 24% surge in Google searches for ‘corporate retreats’ as companies aim to boost morale. 

According to Forbes, the physical environment of a corporate retreat plays a crucial role in effectiveness. Moving away from traditional office structures allows teams to break free from routine, fostering a sense of camaraderie and, ultimately, sparking fresh ideas.  

Rebecca Gunn, Head of Global Marketing at Wings Global Travel added “When choosing a location, prioritize accessibility to ensure a smooth travel experience for your entire team. 

“By moving beyond the traditional one-day format and embracing strategic planning, businesses can leverage the power of corporate retreats to build stronger teams, ignite creativity, and achieve lasting success.” 

With this in mind, experts at Wings Global Travel have shared tips on how to maximize a corporate retreat for maximum return on investment. 

Set clearly defined objectives 

One of the first things you should do when planning a corporate retreat is to decide specific goals you want to achieve. Are you focusing on improving communication, problem solving skills, or innovation? By understanding your objectives of a corporate retreat, it can help steer you in deciding what’s best for your business.   

Be strategic in the environment you choose 

Despite on your objectives; you should choose a location that inspires and nurtures collaboration. Immersing teams in nature or a new cultural setting can positively impact internal dynamics.

In fact, the mental health charity, Mind states, “Spending time in nature has been found to help with mental health problems such as anxiety and depression. For example, research into ecotherapy (a type of formal treatment which involves doing activities outside in nature) has shown it can help with mild to moderate depression. This might be due to combining regular physical activity and social contact with being outside in nature.“  

Targeted activities can build team bonds but keep inclusivity at the forefront of your mind  

Activities should directly align with your retreat objectives. If you’re looking to strengthen team bonds, consider team building exercises that build trust and communication like a scavenger hunt. Skill sharing sessions can help sharing ideas, experience and knowledge transfer.

Diversity and inclusivity are paramount – ensure activities cater to all participants. Consider employees that may have hidden disabilities and those who choose not to consume alcohol and pick activities that reflect this. 

Continuous improvement is imperative  

Following your corporate retreat you should always gather post retreat feedback. This will help you understand the impact of activities you’ve chosen and make informed decisions for future retreats. 
 

    Navigating the evolving landscape of tech and finance careers

    Posted on | by Jennifer Spencer

    The professional world is undergoing a rapid transformation at a global scale, with the technology and finance sectors at the forefront of this change. As industries evolve, so do career opportunities, requiring professionals to stay adaptable and informed about emerging trends. In this article we explore the dynamic landscape of careers in technology and finance, focusing on two industry giants: ASML and ING.

    The semiconductor industry’s growth and career opportunities

    The semiconductor industry has become a cornerstone of modern technology, powering everything from smartphones to advanced computing systems. At the heart of this industry is ASML, a Dutch company specializing in photolithography systems for semiconductor production.

    As the demand for semiconductors continues to rise, so does the need for skilled professionals in this field. Vacancies ASML span a wide range of disciplines, from engineering and research to supply chain management and customer support. The company’s pivotal role in advancing semiconductor technology makes it an attractive destination for those seeking challenging and innovative career paths.

    The digital transformation of banking and finance

    The financial sector is undergoing its own revolution, with digital technologies reshaping traditional banking models. ING, a Dutch multinational banking corporation, has been at the forefront of this digital transformation, embracing innovation to enhance customer experiences and streamline operations.

    This shift has created exciting new career prospects in the banking industry. Jobs ING now encompass roles that blend financial expertise with technological mastery. From data scientists and UX designers to cybersecurity specialists and digital product managers, the modern banking sector offers diverse opportunities for professionals with a mix of financial acumen and tech-savvy skills.

    Skills and qualifications for success in tech and finance

    Success in these evolving industries requires a unique set of skills and qualifications. While technical expertise remains crucial, soft skills have become equally important. Some key attributes for thriving in tech and finance careers include:

    • Adaptability and willingness to learn
    • Critical thinking and problem-solving abilities
    • Strong communication and collaboration skills
    • Data literacy and analytical thinking
    • Understanding of ethical considerations and regulatory compliance

    The importance of continuous learning and adaptability

    In rapidly changing industries like technology and finance, the ability to continuously learn and adapt is paramount. Professionals must stay updated with the latest trends, technologies, and industry practices to remain competitive in the job market.

    Many companies, including ASML and ING, offer extensive training programs and learning opportunities for their employees. Taking advantage of these resources, as well as seeking out external educational opportunities, can help professionals stay ahead of the curve and position themselves for long-term career success.

    Emerging trends in tech and finance careers

    Looking ahead, several trends are likely to shape the future of careers in technology and finance. The continued advancement of artificial intelligence and machine learning will create new roles and transform existing ones. Sustainability and green technology are becoming increasingly important, bringing forward new opportunities for professionals with expertise in these areas.

    In the financial sector, the rise of fintech and decentralized finance (DeFi) is creating new career paths that blend traditional financial knowledge with cutting-edge technology skills. Cybersecurity will remain a critical concern in the coming years, driving demand for professionals who can protect sensitive financial and technological assets. Moreover, as the lines between technology and finance continue to blur, professionals who can bridge these two worlds will be in high demand. By staying informed about industry trends, continuously developing their skills, and remaining adaptable, individuals can position themselves for exciting and rewarding careers in these dynamic sectors.

    How to Reduce Absenteeism and Support Employees Back to Work

    Posted on | by Magdalena Lew

    By Dr Julia Lyons, Senior Clinical Lead at Onebright 

    Absenteeism affects all workplaces and costs them a significant amount in lost time and productivity. It is estimated 4.8 days a year are lost per employee in the UK, the highest rate of absenteeism in a decade. And it is important to note that this is not referring to authorised days off for holiday or sickness but rather the unexpected and unscheduled days or hours lost to other causes. 

    A large proportion of these days can be attributed to long-term health conditions, which according to ONS figures, accounted for nearly 105 million lost days to sickness absence. The causes include chronic physical illness and poor mental health. In fact, research conducted by the Health and Safety Executive reveals that a substantial 50% of work-related absenteeism can be attributed to mental health challenges. 

    Tackling absenteeism 

    Prevention is undoubtedly better than cure in the case of tackling absenteeism in the workplace. At a basic level, this involves implementing mental health initiatives that introduce support and processes to prevent minor events such as a stressful period or a tough deadline snowballing with other concerns into overwhelmed employees and subsequent absences. These initiatives can include Employee Assistance Programs (EAPs) and mental health training. It also means considering implementing flexible work arrangements and, importantly, making sure you have open communication channels with your employees. 

    Setting up these programmes will help create an environment where employees feel supported, heard and looked after. This will benefit your business in a few ways, with the obvious one being that employees will be better equipped to deal with the rigours of the workplace without having to resort to taking time off due to burnout, or more serious mental health issues. 

    Creating a supportive and genuinely caring working environment will also help your business retain and attract talent. A new generation is joining the workplace that expects this kind of support from their employer, and many jobseekers are wanting to join an employer who has workplace mental health support at the heart of their people practices and company culture. 

    Getting people back to work

    But what happens when prevention hasn’t worked? Or it is too late? Early intervention is preferable but no one individual’s circumstances is the same, and neither is there a one size fits all policy which suits all employees. Providing this support starts with listening to the employee and what they need to get them back to work. This helps employees who are out of work, whether on a short-term or long-term basis, to understand there is a support network in place at their workplace to help them. 

    Further to that, offering practical help is key to taking that support network from an abstract concept to fulfilling help. This could include offering CBT, online therapy and counselling, among other options. 

    Ultimately, addressing absenteeism through corporate mental health initiatives is an ethical responsibility when it comes to mental health in the workplace. But also positively affects the profitability of the organisation as a whole. A report by Deloitte found that for every £1 spent to support employee mental health and wellbeing, employers will get, on average, £4.70 back in increased productivity. The return on investment alone means this is an essential consideration for all businesses.

    Dr Julia Lyons
    Remote hybrid work and telecommuting setup with businesswoman on laptop in a home office

    Better Hybrid Leaders Hold the Key as 43% of UK Employers Feel Disengaged at Work

    Posted on | by Magdalena Lew

    According to Owl Labs’ annual State of Hybrid Work Report polling 2,000 full-time employees across the UK, as well as 8,000 respondents globally,* the rise of hybrid work has fundamentally changed how businesses need to be led. Given that only 11% of workers want to be in the office full time and 35% would opt for three in-office days (the most popular choice), CEOs and executives need to adapt. If not, they risk disengagement and worse – a mass exodus – with nearly half (47%) of employees citing they would look for a new job that offered more flexibility in where and when they work if they lost their hybrid work privileges.

    What employees value in the companies they work for is shifting. With a greater focus on flexibility, just over two thirds (67%) of UK workers are experiencing changes to traditional corporate norms, with 23% of employees needing increased praise and a further 20% wanting their personal and professional values to align. Employees are becoming “intention seekers”, with 72% saying it is important to have a sense of purpose at work. 

    Business leaders, therefore, need to take action to boost employee engagement and mitigate the threat that a disengaged workforce poses to overall company productivity. As it stands, 43% of employees feel disengaged at work; while the top reason employees are looking for a new job is for a better work-life balance (50%), up from 41% in 2023. Companies that are not taking action are already seeing individuals push back as nearly 1 in 5 workers (19%) instil greater boundaries by not taking on work outside of their specific job descriptions. What’s more, a further 20% won’t answer work messages outside of work hours. What business leaders could expect from their teams previously is no longer the norm.

    Leaders must also adapt as UK workers now expect a strong working culture that incorporates both purpose and perks. The good news is that 70% of UK workers feel they can be authentic and bring their whole selves to work, while 65% feel connected to their company’s purpose, mission, values. By taking on board changing employee values and motivators, business leaders can create a far more engaging and productive workforce. 

    Frank Weishaupt, CEO of Owl Labs comments: “As UK workers continue to embrace hybrid working, business leaders who default to traditional management methods risk alienating their workforce. Ongoing employee responses to return to office mandates, as seen at the likes of Amazon, is proof that RTO mandates are missing the mark. As the workplace changes, so should the attitudes of CEOs. If trends like “coffee badging” or “hushed hybrid” create a more engaged workforce then business leaders need to get comfortable with embracing these practices. Rather than hiring people to watch them work, business leaders need to prioritise creating more authentic employee experiences, regardless of location. A more robust tech stack that enables individuals to tailor their work schedules based on their daily to do lists should be a key priority for every business leader.” 

    Team Holiday

    How Team Holidays Can Improve Company Culture

    Posted on | by Akeela Zahair

    Fast-paced business environments can quickly burn the workforce out. With deadlines regularly looming and targets constantly lingering in the background, it’s easy to feel overwhelmed and crave rest from the continuous grind. Over time, the longer that CEOs and business executives ignore the all-important warning signs, the company culture can quickly crumble and disintegrate.

    Taking a break is not a sign of weakness nor is it one that exemplifies inefficiency – forward-thinking CEOs are well aware of this. Building trust among their teams is pivotal, but it’s harder when the workforce is disengaged due to working too hard. However, they also have an incredibly powerful solution at their disposal, one that can drastically improve the culture and experience of their team: team holidays.

    Far from being an overly frivolous expense or a distraction from vital work tasks, well-planned company getaways can be a transformative experience in shaping a positive, productive, and collaborative company environment. 

    Types of Team Holidays

    The type of company holiday chosen can profoundly impact its effectiveness in improving company culture. CEOs and managing directors will need to think carefully about the lifestyles and personalities of the team members who will be taking part, along with what facets of a holiday are valuable to them. Some may prefer a more tranquil setting while others would crave more activities and adventure. 

    Here are just some options to consider:

    • Beach retreats, seafront holiday home rentals or golf getaways on the Spanish coast
    • Wellness retreats focused on physical and mental well-being
    • Community service projects and volunteering for a good cause
    • Visits to historical sites or immersive experiences
    • Adventure retreats involving hiking, rock climbing or water rafting 
    • Conferences, workshops and seminars with leisure activities intertwined

    Whatever your decision, consider one that accounts for all the preferences of your team as much as possible. With enough time and careful consideration, you can find something that strengthens the bond between your time while giving them ample time to relax and unwind away from the office environment. There is also some financial incentive for business owners too – as some team-building events are tax-deductible and cost-effective.

    Let’s look at how a team holiday and getaway can improve the culture within your organisation.

    Encouraging Holiday Usage

    Worryingly, annual leave taken across the UK has dropped in recent years according to AccessPeopleHR’s Annual Leave Report 2024, often citing employees feeling ‘too busy’ to take time off or being unable to justify the expenses of holidays due to the cost of living crisis. CEOs should take steps to encourage their employees to utilise their annual leave as it is proven to reduce burnout, lower the risk of health issues, and cultivate an unhealthy work-life balance. 

    If employees don’t use their full entitlement, their job satisfaction and motivation could also take a profound hit. While annual leave is a legal requirement, employers aren’t obligated to let it roll over to the following year. However, CEOs must, if they want to promote a healthy company culture, encourage their staff to use their annual leave and remove any stigma that ‘work comes first’. 

    Strengthening Bonds

    At the heart of any strong company culture lies a sense of camaraderie and friendliness among the team. While it’s no secret that these connections are built every day when colleagues interact with one another in the office, taking part in a company-funded team getaway fosters more powerful connections. 

    Interacting in a relaxed, neutral, non-workplace setting, free from hierarchies, pressures, and KPIs, allows them plenty of time to reset their minds and bodies and take some much-needed downtime. 

    These shared experiences strengthen bonds, create lasting memories and improve communication. When colleagues return from a team holiday, it’s not uncommon to find barriers have been broken down and collaboration is more effective and open.

    Breaking Down Silos

    Many organisations with segregated departments and teams can see them become isolated from one another. A silo mentality can work in some capacity but, if you’re trying to encourage transparency, collaboration and productivity, breaking those down can be the key to unlocking new opportunities and growth potential. 

    Team holidays that bring together members from different departments, encouraging them to interact more than they would in a day-to-day setting, can foster cross-departmental understanding and cooperation. Employees in different departments may then ultimately create stronger connections than if they had stayed in the office altogether.

    Boosting Morale and Reducing Burnout

    Nowadays, it’s common to find yourself immersed in an ‘always-on’ work culture, which is why burnout has become a pertinent concern for several organisations. Mental Health UK’s Burnout Report 2024 (based on a YouGov survey of 2060 adults) found that 91% of adults possessed high or extreme levels of pressure or stress in the past year, leading to 20% of workers needing time off work in that period.

    Team holidays provide an opportunity for staff to step away from the daily grind and recharge, and the shared downtime with their peers can improve team morale, mental health and personal fulfilment.

    If employees feel that their well-being is valued highly and they can truly disconnect from work, they can return rejuvenated and refreshed. This isn’t just about individual productivity, though – it ripples through the entire team and company, thus cultivating a more positive and enthusiastic work environment.

    Fostering Creativity and Innovation

    CEOs are responsible for shaping the culture of their workforce, with their management and leadership approaches constantly ringing through the organisation. However, a change of scenery can unlock new avenues for creative thinking and problem-solving which, ultimately, complements their management and leadership styles.

    Team holidays – particularly those that incorporate elements of exploration or new experiences – can inspire fresh ideas and perspectives that benefit the company, projects, or client relationships. A relaxed atmosphere can also lead to lightbulb moments that may never truly come to fruition in a traditional office environment. Leaders should be prepared to capture and build upon these breakthrough moments, championing their team’s innovation.

    Practical Considerations for Team Holidays

    Given the abundance of benefits team holidays can offer, it’s important to ensure that they are meticulously planed and prepare for. Here are some final tips for leaders to bear in mind:

    1. Involve team members in the holiday planning process to ensure the destination and chosen activities appeal to a wide range of preferences and accommodate various needs.
    1. While organised activities are important, maintaining schedule flexibility and enough time for personal relaxation is equally vital.
    1. Establish clear guidelines about work expectations during the getaway. While some may encourage flexible and sporadic working, the goal should be to disconnect healthily and sufficiently to encourage greater relaxation.
    1. After the getaway, give team members sufficient time and space to reflect on their experiences and gather their honest feedback to inform future getaways and improve the workplace dynamic.

    A positive company culture is integral to an organisation’s success, and team holidays are pivotal and powerful solutions for business leaders looking to enhance this. CEOs undeniably have many priorities in their roles, but their people are arguably the most important asset. It’s important to not overlook their contributions and risk their well-being taking a hit.

    As you consider the next team getaway, remember that the goal is not to provide a reprieve from work for your team, but to create meaningful experiences that enhance their ability to work together effectively after the excursion ends. 

    Business coach helping client in the office while both looking at laptop

    How to Get the Most Out of a Business Coach

    Posted on | by Molly Stills

    By Sophie Davenport, Co-Founder and Managing Director at SFE Services

    SFE Services is a Buckinghamshire-based air conditioning, refrigeration and ventilation company. Founded in 2017 and based in Widmer End, High Wycombe, it is owned and managed by husband-and-wife team Grant and Sophie Davenport. The business delivers new installations, retrofits, repairs, maintenance and servicing to commercial and high-end residential clients. Throughout the last seven years, Grant and Sophie have turned to a business coach for advice and support to further their growth opportunities. Sophie discusses why business coaching is important and how to get the most out of it.

    Many entrepreneurs and small businesses often find themselves shying away from business coaching – whether this be due to cost or scepticism around how the coach can help. However, the 2020 ICF Global Coaching Study has shown that a typical business will see a 221% return on their investment. This is why I was surprised to learn that 42% of companies still do not have a coach[1].

    For SFE Services, working with a coach was the best decision we ever made for our business. Nobody knows how to run a business when they first start out and they often learn lessons the hard way.

    A business coach helps you to avoid so many pitfalls and allows you to get ahead much quicker than you would without the help of a coach.

    Coaching provides support, accountability and often introduces you to other entrepreneurs whom you also learn from. Having a coach who is fun, engaging, and enthusiastic about you and your organisation makes you want to be better at business.

    In my opinion, all business owners or entrepreneurs need to invest in a business coach. It is just about finding the perfect fit.

    With an array of different business types and learning styles, one coach won’t be a perfect fit for all. Therefore, it is important to evaluate how you can get the most out of your coach and find one that works for you.

    How to get the most out of a business coach

    Choose the right coach: It is important to work with someone who is supportive, challenges you and makes it fun. Meeting several prospective coaches can help to find the one who is the most compatible. Once you have settled on your decision, your coach will likely be there for the long haul as your business progresses. So, it is important that you are happy with your choice of coach.

    Be transparent: Honesty is key if you want to get the most out of coaching. This means revealing the good, the bad and the ugly. Knowing where your business is now and where you want it to be is the best way to create a route between the two. Coaching won’t work if what you divulge to your coach is based on white lies.

    Set goals and expectations: Nothing will change overnight, but with the investment of time and effort, a business can grow and adapt. Both the business and coach need to know what the end goal and milestones are, with clear indications of when these have been met.

    Be committed: Choosing to have a business coach is only part of the improvement journey.  You are only going to get out what you put in when it comes to facilitating change. Making time in your day to work on the business can accelerate change.

    Accept all feedback: As a business owner, you may not like to hear criticism about your work, but it is important to go into all discussions with an open mind and willingness to take on board advice – even if it is critical.

    Do the work: Coaches will often set tasks to complete, for example, updating information on your website or investing time into brainstorming. If a coach sets you a task, it is important to complete this ahead of any further meetings. This will enable you to hit the ground running on any next steps.

    Use KPIs: Having performance indicators can help assess the impact your coach is having on your company. It can also give indications of what is or isn’t working – allowing you to adapt and respond accordingly. 

    Be open to change: Whether big or small, it is likely your business and/or its profile will change through the coaching process. It is important to put faith in your coach and accept their advice. Resisting change can lead to setbacks and even potentially undo all the hard work the coach has done.  

    Communicate regularly: Regular communication and updates can help the coach understand how the business is evolving. It can also help the process to remain fluid, especially if you go weeks or even a month between meetings.  This can also be a great way to celebrate successes and milestone moments. 

    And lastly… Enjoy the experience. Businesses always have room for improvement in the changing economical and digital landscape. Keeping ahead of the curve with the help of knowledgeable professionals can set your business apart from others and stand you in good stead for growth. There is nothing more rewarding as a business owner than seeing your hard work pay off.