New Account Director boosts Sherpa’s Direct ABM offering

New Account Director boosts Sherpa’s Direct ABM offering

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Sherpa Marketing are pleased to welcome a new Account Director to our Client Services Team. Jane Corbett joins the specialist technology focused ABM and Channel Marketing Agency from HH Global, where she was the Group Account Director, managing accounts such as PepsiCo UK, A Plan and Ford.

Jane has extensive experience in running a large portfolio of accounts and specialises in working with clients on building and developing strategy, as they are delivering on projects. She will be heading up Sherpa’s direct Account Based Marketing programmes with a focus on Enterprise accounts.

Sherpa CEO, Tom Perry, states: “Jane is a fantastic addition to the Sherpa team. We have welcomed numerous new starters over the past quarter, each bringing with them new skillsets and experience. Through Jane’s work managing accounts such as Bosch, ASDA George, Iceland, 20th Century Fox and Coca Cola, we have gained a highly skilled, multi-channel marketeer, with over 20 years’ experience at developing enterprise accounts. Jane will be leading a number of direct ABM accounts that Sherpa have won in 2019.”

Jane Corbett says, “Sherpa are really taking the tech space by storm and I am excited to join such a rapidly growing agency. With a reputation for channel marketing and ABM, I will be leading the drive on direct account based marketing programmes and am looking forward to developing our key enterprise accounts. My experience in dealing with and developing global enterprise accounts, will hopefully benefit the clients that I will be managing”.

How to add humour to your speech/presentation – even if you are not a comedian

How to add humour to your speech/presentation – even if you are not a comedian

By Jean Stewart, Toastmasters International 

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There is no doubt that anyone listening to a presentation will learn more from it if they have enjoyed themselves – and the introduction of humour can really help achieve this.

If you’re worried that you’re not a natural comedian – don’t fret, there are plenty of ways you can add some humour without attending comedy school. Here are a few tips to help you strike a balance between humour and objectives of the presentation.

1. Set the right tone. For an audience to enjoy a presentation, the presenter must enjoy it too, and must feel passionate and energised by their subject matter. It is very important that audience members can sense this enthusiasm from the speaker. Remember that the speaker sets the tone for the presentation by smiling and with good eye contact.

2. Do your research. If you are speaking at an event hosted by a company, take the time to find out as much about the organisation as you can.    Your contacts will undoubtedly have a fund of stories about their organisation and the people in it. Pitched correctly this can provide you with an excellent opening to your presentation – and there may even be a funny story you can share. But remember…

3. Don’t make it personal.  Avoid making any personal comments about a member of the audience as a way of being humorous or amusing. Even if you have arranged for a ‘victim’ before the presentation, it won’t work.  You’ll find that many in the audience will spend the entire presentation worrying that they will be the next target. It’s a sure fire, and quick way, to lose the support of the rest of the audience. Sometimes you will get someone calling out or making comments you feel need to be slapped down.   Don’t.   Instead, tell the person concerned that you will discuss this with them later, or, ask the audience for their opinion on the comment made.  Or simply ignore the remarks.  

You want to be the friendly presenter who is on the side of the audience, not someone who appears to be looking for confrontation.

4. Your own experiences.  If you want to tell an embarrassing story, make sure it is something you have experienced.   Undoubtedly some of the audience will also have lived through this unfortunate episode in their lives.    This way you will gain the sympathy of the audience – and don’t alienate anyone.

5. Practice.   Humour inserted into a presentation should be written down and rehearsed as any other material would be.  Do not think that humour can be off the cuff. It needs to be planned and rehearsed – you as the top comedians so.

6. Don’t laugh.  Even when you are successfully humour it is best if you don’t laugh along with your audience.   It is perfectly fine for a presenter having a wry smile on his/her face, but excessive laughter from you is likely to give the impression that the session is for your benefit.  In addition, if you laugh and the audience does not this is very likely to make the atmosphere uncomfortable for everyone in the room.

7. Mind your language.   In a lot of situations, it would be a mistake to use inappropriate language to get a point across.   I have heard speakers do this I’d say it is almost always a mistake.  Unless you are very familiar with your audience land know they are happy to tolerate some fairly tame, but inappropriate language, I’d avoid indulging in this.

8. Avoid ‘taboo’ subjects.     Avoid at all costs using humorous remarks based on the audience’s belief structure.   If you are not part of their culture you will be considered a critic of their beliefs.

9. Use pauses to full effect.    If providing a humorous punch line to the story, pause and allow the audience to realise this is an important part of the presentation.  If they don’t take the hint; move on.

10.  Give the audience time to laugh.   You can never guarantee when an audience will find a statement funny.  Each audience has its own personality.   Some groups will laugh at a particular statement and others will fall silent.  This is about the experience of some of the people in the audience.   If they identify with something they find funny, because of their experiences, then their laughter will spread to others in the audience.    At this point don’t try and move on too quickly, rather enjoy the moment and let them continue with their laughter.  

11.  Words and pictures.     Some of the audience will react well to the spoken word, and others are more influenced by visual presentations.  For this reason it is a good idea to have something that will add visual impact to your presentation.   This could be a humorous image on a slide, or even a humorous (and appropriate) prop.

And remember the following:

1.      An audience can be enjoying your use of humour without laughing out loud.  Read their body language.   It can take a little time for an audience to warm up.

2.      You do not have to mimic your favourite comedian when delivering the funny content.   Be yourself.   If the audience does not get your humour, you can still rely on the main message of the presentation.   Move on.   It will get easier as you deliver more presentations with humour.

3.      Keep up the energy and enjoy yourself.   There is no doubt this is the most important aspect of delivering a successful presentation.

Finally, be gentle with yourself.  Introduce more and more humour as your confidence grows.   Any comedian making a living from humour will tell you that they are pleased if over 70% of the audience is on their side.   They know that not everyone will enjoy their humour – that’s life. The same is true for the humour in your presentation.

Reaching the top as a successful leader

Reaching the top as a successful leader

Richard Hilton, MD EMEA at Miller Heiman Group

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As yet another major shake-up appears on the horizon of the British political landscape, leadership and the qualities required to reach the top have understandably shifted to the forefront of the public consciousness. In the world of business, we tend to know an effective leader when we see one, but what exactly is it in their character and behaviour that has enabled them to rise through the ranks and flourish in their position of authority?

Leadership qualities can be elusive, and it’s not always easy to pinpoint what it is that marks someone out from the pack. People often over-intellectualise the notion of leadership and place too much focus and pressure on carving out a clear trajectory to top. Instead, aspiring leaders would do better to concentrate on inward reflection and uphold a simple but focused ethos towards one’s work and work relationships. Here are a few considerations drawing on my own experience:

Don’t showboat: While many people think they need to be constantly on the radar of the leadership team, this isn’t always the best way to get ahead. It’s not about being the loudest person in the room. Instead, you should be showcasing what you do well and, as they say, your reputation will take care of itself.

Balance emotional intelligence with pragmatism: A good leader is one that has empathy but doesn’t let it get in the way of doing what needs to be done: setting out clear instructions and expectations for team members. Balancing assertiveness with ensuring that colleagues feel emotionally supported can be a delicate art. It’s essential to know how your team members tick; understanding what drives them and how to then best communicate and motivate them accordingly.

Have humility: While, for many, confidence and leadership go hand in hand – and they often do –

individuals should make sure to keep their ego in check. As the saying goes, you should never be ‘a legend in your own lunch hour’ – do your job to the best of your ability, stay professional and let your success speak for itself. The inability to stay grounded will warp your perspective on things and ultimately could cause your work to suffer.

Give team members space: Any good leader should always have a ‘leading by example’ mantra for instilling a top-down work ethos. However, this should not be a call for employees to play copycat. Leading is not about producing ‘mini mes’ – workers should be allowed to breathe and be who they are. Successful teams thrive on diversity of views and methodology, therefore respecting an individual and allowing them to play to their strengths is vital for the success of everyone. You should never assume that your particular approach will work best for everyone. It’s about inspiration, not suffocation.

Roll with the punches: It’s pretty rare to go through your working life without experiencing a career low. There will likely be a point, or even several, where you’ve been knocked back. It could be that you’ve just landed the job of your dreams but when you get there, the nirvana role you were sold is really all smoke and mirrors – and resigning is the only option. Or, it could be that you lose out on a big promotion opportunity to a colleague. Regardless of the setback, it’s key to not lose faith. Remember: dust yourself down, rebuild your confidence and focus on what’s next.

Know your business: The more a person can understand the business, the better they are at their job and the easier it becomes to be noticed by your peers and the people in charge of career progression. It’s therefore vital to understand aspects of the company beyond your core role such as the impact of brand, profit and loss, and employee engagement. A true leader is one who goes above and beyond in living and breathing the values of their organisation.

Never stop working on yourself: As we see across the board, not just in business but also from great sports people or entertainers, it’s important to keep developing your skillset to get to the top of your game. Never presume that you’re at your best. There is always room for further personal development and there is never nothing left to learn. This is especially true when the rules of the game are constantly changing due to myriad factors, whether they be technological, economic or social.

Rising to the position of leader and performing the role successfully requires the ability to prioritise where to expend your energy. You should never lose sight of the ultimate goal of always delivering to the best of your ability and upholding the utmost respect for colleagues.

Richard Hilton is the MD EMEA of Miller Heiman Group, the leader in sales training, technology, consulting and research.

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Mediablaze hires Sarah Batters as Growth Marketing Director to head up in-house Growth Team

Mediablaze hires Sarah Batters as Growth Marketing Director to head up in-house Growth Team

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Following a number of new business client wins with a CRO* focus, digital marketing agency Mediablaze has appointed Sarah Batters in the newly created role of Growth Marketing Director, underscoring the agency’s ongoing commitment to bringing concrete, measurable ROI to its content, platform and performance services.

Sarah has been consulting with Mediablaze since 2018, co-creating a Growth Marketing Programme with a CRO focus, which has seen initial clients grow their topline revenue by up to 45%. This success has prompted new and existing clients to kick off their own programmes with Mediablaze, leading to the establishment of an in-house Growth Team.

Click here to find out more about Mediablaze’s Growth Marketing Programme

Sarah brings 13 years of financial analysis & marketing experience to Mediablaze, including seven years at Procter & Gamble across Europe & Asia and her role as Head of Marketing at media start-up, Beamly Australia. For the last four years, Sarah has been consulting with CEOs and boards on unlocking online growth across a wide range of industries such as FinTech, Media, Food and Consumer Goods.

Joining Mediablaze’s Management Team, Sarah will help develop, launch and lead growth marketing services to new and existing clients.

Mediablaze’s CEO Paul Button comments: “We’re obsessed with creating customer experiences that help brands grow. As a key growth partner to our clients, we use data to identify growth opportunities throughout the path to purchase and activate them using our award-winning platform design and build, content, and performance marketing teams”.

“Sarah brings the right balance of creativity and data-based analysis to help uncover, test and scale these opportunities. Our first clients to engage with our CRO programme have quickly seen double-digit growth and we can’t wait to see what’s possible under Sarah’s leadership.”

* CRO (Conversion Rate Optimisation) focuses on both website traffic and on-site customer journeys, looking for ways to improve conversion and create growth using rapid, hypothesis-based experimentation.

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In Conversation with Maplewave CEO Matthew Brannon: Q&A

In Conversation with Maplewave CEO Matthew Brannon: Q&A

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Maplewave CEO, Matthew Brannon, sat down with Tech & Beer to discuss how advances in technology will affect the future of retail.


What does Maplewave do?
Maplewave at its core is a retail transformation organisation that offers a combination of both technology and services. On the technology side of our business, we’re involved in a customer’s greet-to-pay experience across all channels whilst supporting the need for in-store and self-care interactions such as online using e-commerce. Within that, you can also look at the standard point-of-sale transaction which allows us to offer supply chain inventory and logistics.

For example, most of the clients that we work with have contracts — mostly telecommunications and end-carriers — so we have a digital contract product in place that can help take the friction out of the consumer experience. Telcos often have a back-end system and these can include different things that have to be orchestrated and managed in order to facilitate the consumers’ interactions, but we provide a single interface to create a more simple process from the consumer’s perspective.

Whether you’re transacting online or in-store, everything will look and feel the same and that is where Maplewave focuses itself — particularly in the telco space. So, we don’t have a lot of deviation into other verticals and there are a lot of unique challenges on the telco side, so that is why we focus around that area.


How big is the team?
As an organisation, we’re just north of a hundred people. Most of our people are based in Halifax — including our research and development team which accounts for around 30% of our entity, as well as developers and product managers which has allowed us to build strong relationships between the product team and sales organisation. So, prospecting customers is something we heavily focus on to ensure we’re gaining the right insights from customers. We also have an office in Johannesburg, as well as resources in the UK.

How long have you been in retail?
Personally, I’ve been involved in retail itself for my entire professional life. I came from an entire family of entrepreneurs who had a chain of around ten musical instrument stores throughout the Atlantic provinces, so it was a fairly big operation. I was involved in almost everything — from supply chain and warehouse to sales and management. So, I’ve got a long background in retail and it pivoted to the technology side about ten years ago, which has led me to focus on the system side of managing retail.

Has there been a big change in retail you’ve witnessed from a technology perspective?
Big time. I remember shortly before we got out of the music business, which was around the dawn of ecommerce and the amount of fear and disruption that it brought upon different businesses was really interesting to see.


One of the things that I’ve learnt about being in this industry as long as I have is that things never happen or change as quickly as a lot of the futurists or prognosticators would have you believe — it’s usually a slower burn and it takes a longer time for certain technologies to be adopted because ultimately you want to have a positive impact and ensure that consumers embrace the technology, which can sometimes take a while.

What technology is available to small retailers?
I think the big thing that’s happening in the industry for smaller retailers is, back in the day, it was very difficult for them to get a retail system that was kind of robust and could manage a lot of their business which was reputable and provided by a big organisation that could keep up with upcoming trends.

Now you’re seeing companies like Shopify democratise retail systems so that you can have everything from that in-store experience to the e-commerce experience all integrated. You can see that it is something that’s been made completely from a customer perspective. That’s just one big thing that I’ve seen that’s very different from what was available ten years ago.

A lot of stores are beginning to use wireless AP technology and it’s something that’s starting to get a lot more legs as it’s becoming a lot more useful and applicable in retail. There’s lot more technology now to use such as advanced cameras that are able to do heat mapping work and I think that’s really interesting — especially when you start integrating that with your retail systems.

You can even monitor the traffic outside of the store and see how much traffic is going by the store on a daily basis and even gain information on the peak hours. Using this, you can decide on when to better market your storefront and make it more attractive to customers.

From displaying certain customer interactions for a period of time and see the amount of conversions your business gets to seeing where your customers go in the store and how much time they are spending in specific sections which will begin to give you data to make more informative decisions on how you merchandise different products — such as their location in the store. Depending on what you’re doing from a qualification perspective, there are a lot of technologies out there now where you can qualify a customer and use queueing features which can enhance the user experience.

From then, customers that come into a store can tell a salesperson holding a tablet what their needs are and then you can begin to measure conversion. For example, if a person came in for some type of an accessory but you ended up selling them a service or a core product. This really starts to help you improve your sales people’s interaction and better understand the customer.

 
What do you expect to see next in the near-future for retail?
It’s easy to get excited with a lot of the new technology that’s coming out now and I think the biggest trends that we are going to see are the investments in harmonization between all of the different channels.

You can still go into really successful retailers and see that their different channels are still very siloed. They might have a corporate channel with corporate stores and could even have a dealer channel where they have privately run stores or an e-commerce channel or self-care, but from a customer experience standpoint, I can do business in one channel then go to a different channel and this channel has no idea who I am or they don’t have my experience. So, from a consumer perspective, it’s incredibly frustrating. You know the amount of times regardless of the vertical when I’ve called a customer support and they’ve maybe had to pivot me to another part of the company in order to help me?

Because of this, a lot of retailers are making big investments, replacing legacy systems and getting to a point where they truly get that 360-degree view of the customer, which allows customers to feel like they’re being looked after in the same way as when they signed up.

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Addiction: Assessing Corporate Risk

Addiction: Assessing Corporate Risk

By Dr Michael McCann MB BCh MA DIH MD MFOM, occupational health expert and speaker at iCAAD London 2019; Europe’s leading conference on Behavioural, mental and Emotional Health.

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The use or abuse of alcohol and/or drugs may not be perceived as a significant risk factor in some organisations but it should always be considered good governance in any company to undertake a Risk Assessment to identify any such potential organisational vulnerability. The probability of an event happening, or the magnitude of such an event, should be risk assessed to ensure that any problems arising can be effectively managed. 

Risk Assessment procedures are used for identifying and managing the vulnerability of an organisation to external threats – such as the potential technological melt down caused by the New Year of 2000 or the impact of Brexit – or internal causes. Vulnerabilities can be due to possible economic impacts, accidents harming plant and/or people, human behaviour or health issues.   With the rapid dissemination of global news the corporate reputation of an organisation subject to any of the above can be severely and quickly impacted. To cite one recent example, human behaviour had a considerable impact on the reputation of American Airlines when a security officer forcibly removed a doctor from an overbooked flight.

Events can impact on an organisation in dramatic ways.  Share prices can plummet and make a company vulnerable to a takeover. A catastrophic event such as when the Exxon Valdez struck a reef off Alaska and the resultant catastrophic oil spill with severe environmental damage – possibly alcohol induced – or more recently the shipwreck of the Costa Concordia and the deaths that resulted – induced by human frailty – can turn a hostile spotlight on the reputation of companies once thought impregnable. 

Human frailty is always with us. But Alcohol and Drug problems may not immediately appear to head the list of significant risks to an organisation – however they may be the trigger for a major economic, accident- or safety-related event. It is often the accumulation of small factors and their interaction that results in a calamity.

There are three elements that should be the cornerstones of any corporate alcohol and drug strategy: Risk Management; a Taking Care Alcohol and Drug Policy; and Rehabilitation back into the workplace. There are also many legal traps to be aware of, particularly in relation to testing and disciplinary procedures.

In relation to risk management addiction is too often not considered a disability nor suitable for ill-health retirement, and yet for the medical profession addiction is increasingly considered an illness. The WHO, International Classification of Diseases (ICD 10), and DSM5 use the term dependency since 1975. To align with the Human Rights Act it may be important to consider using the term dependency as well as addiction.

Abuse often infers misconduct, and corporate alcohol and drug policies invariably focus on misconduct, but dependency may not necessarily be abuse if it is considered an illness. If dependency were considered a disability under The Human Rights Act it would provide some protection for an employee coming forward to declare a problem.

I also believe, under an alcohol and drug policy, alcohol needs to be considered separately from drugs; alcohol is a legal substance and drugs are invariably illegal substances and there may be legal and organisational responsibilities if the use of drugs at work is identified.

Furthermore, there needs to be a differentiation between intoxication at work and dependency, as dependency is not categorically linked to intoxication at work. The latter is classed as misconduct, whereas dependency should be considered as a possible performance issue affecting work. All the above have legal implications.

What is the value in developing a ‘caring approach’ to dependency? Employees should feel that management can be trusted to support them in their illness either via Occupational Health or by their own line manager and should feel safe to declare they have a dependency problem.  Confidentiality is paramount and it is important a procedure is in place where managers and Occupational Health can liaise to perform a work-place risk assessment on an individual. Risk assessing the employee’s work would identify tasks that should be restricted if these tasks are considered at risk of causing accidents, damage or economic or reputational impact to the individual and/or the organisation. If this approach is applied employees will feel safer in coming forward and a significant problem may be avoided.

Lastly, if the organisation, via Occupational Health, can provide a suitable rehabilitation programme for dependency that should lead to more employees coming forward and a confidential declaration of the problem would then trigger a formal risk assessment followed by a suitable rehabilitation programme within a caring environment.

Is providing treatment for an alcohol or drug dependent employee good for both the organisation and for the employee? I believe yes to both. Why? Because providing support for an employee with a dependency problem gives someone a chance to rehabilitate and return to being a productive employee. In my experience employees given this opportunity are invariably grateful for the support they have been given by both the organisation and their line manager and usually become loyal employees – if the treatment has been successful.

The process for rehabilitation back into work is important and should involve Occupational Health monitoring the treatment programme. At appropriate stages meetings should be held with the line manager to progress towards a phased return to work. This needs to be based on a risk-assessment protocol which will include regular reviews by Occupational Health and on-going therapeutic meetings such as AA.

Relapses do occur and if properly managed these can be incorporated as part of the therapeutic process. Two important rules that must be adhered to: the employee must not turn up for work intoxicated and must immediately disclose to their line manager and/or Occupational Health that they have relapsed. The employee will not therefore attend work with the potential for incurring the penalties for intoxication at work and any possibility of denial is removed by the declaration they have relapsed. If a relapse is addressed immediately in this way it can provide negative reinforcement to strengthen the rehabilitation process.

What dependency rehabilitation treatment works? Best of all is residential care because it cuts off the individual completely from the social and work environment triggers that were part of the problem. This invariably also involves removing the employee’s mobile phone! And it always provides the most successful outcome. Too often day care treatment does not address the many factors that are contributing to the dependency such as dual pathology, family or work-related issues. Too often detoxification is the first and only treatment – and as a result, relapses are, in my experience, much more likely to happen (and continue happening).

The value to the organisation in retaining a valued experienced employee without the costs of re-hiring and retraining is obvious. Employees will acknowledge and be fully aware of such a caring approach, recognise the implications of intoxication at work that could potentially drive them down the misconduct route. Lastly, and most importantly, colleagues are also more likely to be supportive and encourage an employee to go forward to discuss any problem with their line manager or Occupational Health.

ABOUT THE AUTHOR

Dr Michael McCann MB BCh MA DIH MD MFOM is a Member of the Faculty of Occupational Medicine, and received a Doctorate in Medicine for his work on alcohol problems in the workplace. His latest book, “Alcohol, Drugs and Employment”, is designed to be a reference book for health professionals as well as management and human resources to assist them in dealing with the often-challenging cases of substance abuse which they may be faced with.  Dr McCann will be speaking at iCAAD London 2019; Europe’s leading conference on Behavioural, mental and Emotional Health. https://www.icaad.com/icaad-london-2019

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Gary Keating

Gary Keating to Host Six Steps to Increase the Value of Your Business

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Award-winning business growth coach Gary Keating is offering a free seminar at the end of May https://www.eventbrite.co.uk/e/build-to-sell-tickets-60922440660
to help business owners in the South-West learn how to increase the value of their company.

This power-packed seminar will focus on building a business to sell. It will be hosted by award-winning business growth coach Gary Keating and the top UK Engage and Grow coach Jane Carvell.

Gary explains “We want to share proven ideas on how to improve the profits, productivity and potential of your business. Whether it’s building your business to sell, franchise or simply increase your profits, you will learn the steps to increase the value of your business”

Gary is well known for his ability to help business owners step away from their business and get more balance in their lives.
Gary is Principle Coach at ActionCOACH Bristol. https://actioncoach.co.uk/coaches/gary-keating/

As the only senior ActionCOACH partner in Bristol and the South West, they are passionate about business and the livelihoods of their clients.

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The Powerhouse Behind Middle East Business Success

The Powerhouse Behind Middle East Business Success

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Established in 2010, Absolute Communications Group is an integrated communications agency based in Dubai, the United Arab Emirates. Named 2019’s PR Agency of the Year by CEO Monthly Magazine, we took some time to profile the firm and find out more about their dedication to innovative, client-centric communication solutions.


The greater communications industry has been forever changed by technology. Indeed, in many ways, it has paved the way for development and swift expansion as companies learn to cherish tools that allow for seamless connectivity. Effective communication, after all, is utterly crucial in this modern age of business, acting to bridge the gap between a company, their stakeholders and their clients.

Capitalising on this growing need, Absolute Communications have distinguished themselves early in a market which has always craved new solutions, new ideas and new approaches to tired business problems. With a client base that includes Nikon and Novo Nordisk, Absolute have, in many ways, harnessed an expertise that belies their relatively small size.

Working primarily on three fronts; public relations, digital strategies, and live communications, Absolute have moved into markets that were ripe for the taking, realising that future business success hinges on an ability to capitalise on the opportunities these sectors bring to the table.

Of that triumvirate, public relations comprise the core part of Absolute’s portfolio – for the time being – and for good reason. Regardless of business size, good PR management remains important in this digital-centric environment. After all, people can access information easily, so it is essential that this information helps positively inform a potential client’s opinion, rather than divert them to competitors or peers. There’s a certain proactivity in today’s PR activities, so it is essential to have a PR firm that understands the ever-changing business landscape, reacts to it, and pounces on new opportunities when they arise. This is, ultimately, what Absolute Communications excels at.

On top of their more traditional PR services, Absolute Communications also engages in comprehensive digital marketing solutions. Described, suitably, by Absolute as the ‘innovative
powerhouse’ of the company, it serves to offer clients an array of options that are design from the ground up to grow their business in the most vital of arenas – the online space. From website design and development to search engine optimisation and social media marketing, Absolute have the talent and honed skill to ensure that their clients remain utterly up to date, and at the cutting edge of a sector that never stops moving forward.

For this, Absolute Communications Group was recognised as one of the best PR firms in the region, with a commitment to delivering results for their clients, to enable them to flourish despite economic uncertainty.

Company: Absolute Communications Group Address: Dubai, United Arab Emirates

Website: http://www.absolutecg.net

Telephone: +971 564 241 999

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Chipside appoints parking industry veteran as Business Development Manager

Chipside appoints parking industry veteran as Business Development Manager

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Chipside, a specialist provider of digital parking and permitting services, has appointed Leighton Ponting as its new Business Development Manager. With more than three decades of experience in business sales and management, and 15 years involvement in the parking industry, Leighton will drive Chipside’s expansion into new markets in 2019.

Leighton has previously worked in sales and management for IT and manufacturing companies across the United Kingdom. He transitioned to parking in 2005 and has since built a highly respected network of industry contacts and professionals. In previous roles, Leighton has been responsible for the management and roll out of the latest technology in coin, card and contactless parking payments.

“A lot of Chipside’s successes can be credited to its people and we are thrilled Leighton Ponting will be dedicating his sales and business acumen to our team,” comments Chipside CEO, Paul Moorby OBE. “We are constantly looking at ways to introduce our innovation to markets we know will benefit from our digital parking and permitting services. Leighton’s consultancy experience, technical knowledge and impressive network in the parking industry will allow us to explore new opportunities with hospitals, universities and private parking in 2019.”

Leighton Ponting commented; “I was attracted to Chipside because of its unmatched reputation in the parking industry – both in terms of its innovation and customer service. Its 2025 company road map and strategy is industry leading, and I look forward to being a part of Chipside’s exciting future growth and development.”

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Gary Barnes joins Ably Realtime

Gary Barnes joins Ably Realtime

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In a spate of new hires, Gary Barnes comes on board as Ably’s new CCO.

Ably, the realtime data delivery platform, has recently onboarded Gary Barnes, previously Global Head of Sales at Thoughtworks, the global software and digital transformation consultancy.

As CCO, Gary leads Ably’s expanding sales and marketing division, paving the way for further uptake of Ably’s realtime data infrastructure. Over his 11-year tenure at Thoughtworks Gary performed in a number of sales leadership positions, helping to grow the business beyond $500m annual revenues through consistent percentage growth in the high teens. Thoughtworks currently has 40 offices spread across 14 countries.

Gary comments: “Twenty five years bringing to market developments in the software and digital services sector led me to recognize the rapidly increasing market for realtime infrastructure-as-a-service. I look forward to helping Ably grow its footprint, making live digital experiences the norm across a number of different sectors.”

Gary has experience leading high-performing sales and marketing teams through successful digital product launches and multi-million dollar revenue growth. At Ably, Gary introduces the Ably API Streamer to the realtime infrastructure market, the industry’s first realtime API management and distribution tool.

This is a universal message bus for businesses to syndicate realtime data to other businesses with wide application across every industry imaginable as realtime becomes part of the standard online experience. Ably’s current client base covers the sports and sports betting, aerospace, civil infrastructure, gaming, engagement and healthcare sectors, to name just a few. Ably currently serves 30m+ monthly end users.

Matthew O’Riordan, Ably’s Founder and CEO, commented:
“Gary’s appointment represents a significant step in Ably’s journey as it becomes recognized as the most serious, scalable serverless realtime infrastructure provider on the market.”
He adds: “Before launch in 2016 Ably’s data stream network spent three years in the R&D stages, with engineers dedicating 50,000+ hours anticipating and solving complex problems inherent in the data-streaming process. The past three years have established a firm client base and confirmed a ready, growing market for scalable realtime solutions. Gary leads us into the exciting next phase in Ably’s history as we expand our user base.”

Ashley Friedlein, Ably’s Chairman, adds:
“As the AI, ML and IoT revolutions move from conjecture to reality, we are witnessing an exponential growth in machine-to-machine communication and data exchange. We are now seeing exciting changes in Ably’s target market as businesses reorganize themselves around the realtime data economy. Gary is leading our push to become the go-to infrastructure provider in the new digital landscape”.

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Data Economy’s João Marques Lima awarded PPA 30 Under 30 New Talent media award

Data Economy’s João Marques Lima awarded PPA 30 Under 30 New Talent media award

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Data Economy’s founder and editor-in-chief João Marques Lima has been awarded the PPA 30 Under 30 New Talent media award for his work at Data Economy, the leading source for business and finance news and opinion within the IT infrastructure sector.

Lima founded Data Economy in September 2016 as part of Broadmedia Communications’ portfolio expansion which includes the Datacloud and Edge Congress series.

The award is handed out to media professionals to “shine a light on the outstanding efforts and achievements of the rising stars in consumer magazines and Business Media”.

More than 130 nominations where received by the Professional Publishers Association (PPA), an organization that has been active for more than 100 years and represents today over 250 media brands.

Born as an idea in Monaco, Data Economy – part of the Euromoney Institutional Investor PLC range of titles – has rapidly shifted market perspectives.

The publication is the world’s only 24/7 news and commentary resource for data centres, cloud and edge computing, and has expanded its presence from a website to also covering print media, video production, podcasts, market reports and events. Data Economy recently launched the Finvest Summit as the premier forum for finance, investment, transaction and legal intermediaries in the data centre, Edge and cloud space.

Lima’s interviews portfolio within Data Economy includes Denmark’s Minister for Foreign Affairs Anders Samuelsen, Prime Minister of Luxembourg, Xavier Bettel, the Director General of the European Space Agency Johann-Dietrich Wörner, Yang Yuanqing, Lenovo’s chairman and CEO, and other international CEOs, Presidents, Chairmen, Investors and Entrepreneurs from across the globe.

Data Economy has in the last six months also added four new employees, proving the successful strategy implemented by Lima over the last 30 months, with further expansion planned in the future.

“Receiving this award is a welcomed industry recognition not only of my work but to Data Economy as whole,” Lima said. “We have worked extremely hard to ensure this publication took off and was built with the right pillars to continue its constant growth both in audience reach and revenues.

“The PPA award is a recognisable asset within the media sector and we couldn’t be happier with this win. This has given a fresh boost to the team and myself to continue to disrupt the market and expand our lead.”

“We are delighted with the Award Joao truly deserves,” commented Philip Low, chairman, BroadGroup. “Data Economy has achieved a growing global subscriber base and is now an important digital media channel for our customers to reach the unique audience it attracts.”

Dynama appoints Andrew Lloyd as Managing Director with a focus on growth

Dynama appoints Andrew Lloyd as Managing Director with a focus on growth

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Dynama, an Allocate company and a global supplier of workforce and resource management solutions, today announced the appointment of Andrew Lloyd as Managing Director. Lloyd has over two decades of senior executive experience working for technology companies and specifically in the workforce management sector. Andrew Lloyd joins Dynama from Corero Network Security Plc and was previously Chief Customer Officer for private equity-backed Workplace Systems, where he was instrumental in the growth, turnaround and subsequent strategic sale of the company.

Nick Wilson, CEO of Allocate Software Group, said, “Andrew brings with him proven experience of leading companies in the workforce management sector. His understanding of Dynama’s market and the importance of delivering on our commitments to customers will be invaluable in the coming years. Dynama’s track record in the defence and maritime industries has given it a loyal customer base. This combined with proven delivery of evolving and innovative technology provides an excellent foundation to grow the business. Andrew’s credentials and customer-focused philosophy puts us in a firm position to achieve our long-term goals.”

Andrew Lloyd has spent his career at a number of companies in the technology sector with a focus on customer delight. While at Workplace Systems, he led the commercial transformation from on-premise solutions to a cloud-based product, resulting in significant new customer acquisitions, industry leading customer retention rates, high levels of customer advocacy and positive financial returns for the investors.

Andrew Lloyd, Managing Director at Dynama said, “Dynama is poised for growth and with the right strategic focus we can be central in helping our customers meet their workforce goals today and tomorrow. Joining at this time enables me to help accelerate the impact of Dynama’s Software-as-a-Service solution, OneView. We will concentrate on delighting and retaining customers such that they become our strongest advocates.

“Dynama has a wealth of experience in workforce management gained as the result of the dedicated work by its talented team. Combining this rich experience with our graduate cohort, at the start of their careers, provides a dynamic environment that will both challenge and keep us moving forward. Our workforce truly mirrors that of our customer base, including making sure that we have the right people in the right place, who are engaged and focused on delivering a great customer experience. I’m looking forward to taking the helm at this exciting time and working with the global Dynama team.”

Andrew Lloyd’s previous appointments include President, Director, EVP-Sales & Marketing at Corero Network Security Plc, Vice President-Security Management at CA Ltd and e-Business Program Director at Oracle Corp. He is a graduate of Heriot Watt University.