Cultural Media CEO of the Year 2024: Edwige Dazogbo

Edwige Dazogbo is Founder and President of Edgy TV, a multicultural TV channel created especially for North American, Asian, African, West Indies, European, and Middle Eastern audiences to celebrate the diversity of life through glamour, music, fashion, and entertainment. The channel is available on Apple TV, Fire TV, Roku TV, Android TV, and more, with its programmes covering general news, music videos, and fashion, alongside Nollywood, Hollywood, and Bollywood movies, celebrity interviews, reality shows, and even manga anime. Being the brilliant visionary behind Edgy TV with over 20 years’ experience in the media field, we leapt at the opportunity to discover Edwige Dazogbo’s story.

Edwige Dazogbo was born in Benin, West Africa, and much of her youth was spent travelling and living across several different countries due to her father being a United Nations diplomat. As such, she was, during these formative years, exposed to an abundance of different cultures, igniting a passion for embracing diversity and inclusivity early on. It was also at a young age that Edwige discovered her flair for storytelling, with this fuelled by French literature studies at high school and her creativity being nurtured by her father and teachers.

By the age of 17, Edwige’s dream was to become a filmmaker, so, after a move to Montreal, she immersed herself in cinematographic studies at university, and found she loved American Film History the most. After a year, the university’s orientation coordinator had recognised Edwige’s talent and recommended she switch to communications and public relations – This meant she found herself at a crossroads. Her desire was to study at a UK private school, but she wasn’t ready to move abroad on her own just yet, thus she made the decision to continue studying at the University of Montreal, before realising how more problem-solving, analytical skills such as finance could benefit her career.

Wanting to gain practical experience, Edwige and her friends created a short film entitled “Colors”. From there, she discovered her forte for media management, which soon opened doors to exciting media and television opportunities. At the age of 20, Edwige began her first job in cinema and communications at a film festival, a four-year stint which gave her a deeper understanding of African film representation in the media. She then decided to take her learning further with leadership and management courses, with her now looking to complete a Doctorate in Business Administration in the USA.

Edwige celebrates her Beninese heritage, while also identifying as Afro Canadian, and she stands tall as a black entrepreneur who is taking the corporate world by storm. She is paving the way for other immigrants, ensuring equal opportunities for future generations, and is proud to see more people of colour in leadership roles. “As a black business leader, I’m glad every time I see more and more people of colour seeing a high level of success,” she tells us. “But it lacks in the media; this is why I believe we need Edgy TV, as a mirror of our diverse society to show a better inclusive world for the future generations.”

“We aim to unite humanity’s cultures to make a difference in our society and contribute to peace.”

Indeed, it is the lack of diverse representation in the media that inspired Edwige to establish the unique and original concept of Edgy TV. It all began with the 60-page digital Edgy Magazine back in 2014, which celebrates the lifestyles of professional women aged 20 to 55, covering fashion and different cultures. Edgy didn’t take long to grow into a mini empire comprising 10 magazines, five TV channels, and two radio stations. Notably, during the pandemic, Edgy TV surpassed 10 million views on a UK platform, which reflects its extensive growth and influence. Today, Edgy TV is joined by sister channels, MAMA BENZ TV, which aims to empower African women, and EDGY URBAN, which shows a refreshing combination of content, from romantic dramas to Indian movies to traditional African films, and more.

Edgy TV now boasts a global reach and looks to share its platform with other businesses that share its values. It has been partnered with Reuters TV for three years, featuring their news on its website, and it continues to welcome partnerships with other businesses, offering opportunities for them to advertise and broadcast their content. The channel is actively seeking partners to feature their short films, features, documentaries, animations, music videos, student and television productions such as series and reality, fashion-inspired shows, cooking shows, talk shows, cultural events, and more.

“We present your brand’s message on a big, bold, and beautiful online platform.”

While Edgy has seen vast success, that’s not to say it has come without its hurdles, as Edwige tells us, “The most challenging accomplishment was having the right funding in place and getting my government licenses for broadcasting and telecom.” It was her passion towards getting her vision across to investors and partners that was the key to securing the funding needed in order to make Edgy TV a reality and a success. Ever since, she has built a strong network of partners, supporters, filmmakers, journalists, actors, producers, marketers, and more, whose values and beliefs align with her own and who each contribute to the thriving of Edgy TV in their own way.

It is clear to see the trailblazer that Edwige is, and we can already count several factors that have made her stand out for success within the Global CEO Excellence Awards 2024 – but she tells us what she feels makes her special: “I feel I stand out from other CEOs in my industry because I’ve experienced too many ‘destiny’ moments. It is a well-trodden, clear path; it is not by ambition, but by passion, inspired by artists. I wanted to realise my dreams.”

She continues, “A positive impact in my role as CEO at Edgy TV is the moment when I see a light in the eyes of someone else while I’m talking to them about my passion for multiculturism, media, and fashion. When I feel someone learned something positive through my work, then I feel satisfied. I want to keep people happy and continue to grow my media thanks to their support.”

“I do believe that whether you are black, African, or an immigrant, the possibilities are endless, and the opportunities are available for anyone who wants to create something and make a change.”

Edwige’s passion and determination are undeniable, and they have led her to some extraordinary places, with her showing no signs of slowing down. She continues to work towards making her dreams a reality, telling us how her next plans are to enter the hospitality and telecoms industries. She remains motivated and devoted toward achieving her greatest aspirations and making a global impact, constantly pushing the boundaries and having solidified her position as a truly inspirational figure within the media industry and the black community.

Edwige is excited about all that is to come, not just for her upcoming projects, but for the media industry as a whole. She believes the best is yet to come and looks forward to content becoming more interactive through the innovative ways it is produced, broadcast, and consumed. In line with this, her company isn’t named ‘Edgy’ for nothing; it is the definition of different and avant-gardism, continuing to combine modern and traditionalism, and always striving to remain innovative and relevant for its partners and audience.

For those wishing to follow in Edwige’s footsteps, whether in the media industry or as a leader, she leaves us with the following food for thought: “Be yourself when you talk to the corporate world dealing with you. Never ever give up on your dreams and dare to listen to your heart and passion to keep going. Great things will surely eventually happen.”

For business enquiries, contact Edwige Dazogbo from Edgy TV via email – [email protected] or on their website – www.edgytv.ca