The landscape for the purchase and management of mortgages has gone through a colossal overhaul in the past few years and LenderHomePage is at the forefront. Its team of developers crafted a tool that now looks to be the industry standard for mortgage and loan dealings. Rocky Foroutan is awarded Most Influential CEO, 2022 – Ontario, Canada, gives us some insight into how this happened.
LenderHomePage is a leading provider of a unique, Cloud-based digital mortgage platform. It provides its services over websites, mobile apps, and other point-of-sale solutions. It helps loan officers to generate clients online whilst serving them quickly and effectively – maintaining a good work/life balance.
LenderHomePage is client-centric at its core, crafting tools and services that bring value and long-term growth instead of short-term revenue or a gimmicky service.
Lenders of all sizes benefit from its responsive and customisable sites, where it provides built-in marketing tools and integration with all the major 3rd party LOS applications. All alongside its Loanzify app that assists in generating leads and developing strong partnerships between realtors and lenders.
It is among the pioneers in mortgage technology and has been so for nearly two decades. Remaining true to its mission of being relevant to its customers’ needs while adapting to economic changes has helped it thrive.
Its core values of growth, innovation, passion, integrity, execution, and positivity are top of mind and lived by every single member of its team. Unlike most of its competitors, the leadership team has built a growth model driven solely by the cash flow from its customer base rather than outside investors.
CEO of the company, Rocky Foroutan, believes “there’s something powerful to be said about relying on customer satisfaction and sales to grow a company. It drives you to be that much better and is the only answer to its clients.” His strong, unique views for how the company should run and grow have translated into overwhelming success.
Rocky’s initial perspective is that he wanted to work “in the business” rather than “on the business”, taking a strong hands-on approach to nearly every aspect of the company’s development. The results have been undeniably positive for all involved, and his approach has grown and evolved alongside the company.
Over the last 3-4 years, Rocky has built a solid and reliable leadership team to run the day-to-day operations. His focus is now firmly on business strategy, planning, and product ideas. Additionally, LenderHomePage is host to an exceptional team with super high levels of teamwork and cross-functionality, most of which have been with the company for more than five years. Rocky has created an environment where people don’t just build an incredible service and success but one where people wish to stay for the long run.
The company began as a small group of progressive and talented software engineers seeking to improve the online lending experience for mortgage professionals and its consumers. Nowadays, its clients range from individual loan officers to mortgage brokers with small teams, all the way up to large enterprise accounts such as multi-branch, nationwide lenders with several hundred loan officers in its organisation.
Its platform is holistic and highly scalable and clients can customise the service to fit their needs. Able to choose only the software they call for without committing to an entire overhaul in the process.
However, the platform provides its maximum value when used in its entirety. As such, it gives clients a clear upward path to start as small as needed and add on as they go. So even clients can build up its service and add-on features as they require it. What’s more, it’s all adjustable by a click of a button.
The ability to modify and personalise its software – without losing the intuitive flow – provides its clients with an enhanced digital mortgage experience for both its organisation and its borrowers. A service its competitors just can’t match.
Recent years have come with new challenges and opportunities. Though the pandemic has remained a tumultuous time for many people, LenderHomePage is one of the few who strongly benefitted from some changes in circumstances.
The move toward digital mortgages had begun years before, so by the time the pandemic started, it was already a thriving market. But as the industry experienced a sudden shift of demand to 100% digital, the demand for LenderHomePage’s products skyrocketed. Additionally, a boom in refinancing also fuelled the need for a touchless way to manage the surge of new loans. Even today, as it has dried up and society has returned to face-to-face interactions, the business continues to expand.
Clients and consumers have made it clear – there is no going back to paper and pen. Consumers have experienced the speed and convenience of online transactions, and LenderHomePage’s service now influences it to become the norm. Its growth is mainly due to consumer demand and its forward-thinking that left it to provide.
Despite this, it is not entirely devoid of challenges to conquer. Rocky noted that with mortgage rates rising significantly over the last few months, the second half of 2022 (and possibly 2023) would be a challenging time. However, he knows that the company’s breadth of products and the team’s excellent performance will mean continued growth. It will focus more on the home purchase and home equity markets, helping its clients to generate more realtor referrals and become more efficient in running mortgage businesses.
Its plans are simple and will remain as they have always been, listen to clients and deliver value. Given the company’s – and Rocky’s – track record, it is a solid plan, and the leadership team will undoubtedly steer them through. LenderHomePage has such an innovative and scalable solution with a man at the helm who can bring it to its full potential.
For business enquiries, contact Rocky Foroutan from LenderHomePage on their website – www.lenderhomepage.com
