In recent years, Google has started to utilise brand signalling as a way to determine how websites are ranked within the organic search results. Businesses with a higher number of branded searches – this is a query that contains the brand name – tend to be deemed more favourably within the rankings. Unless your company brand is already well established, it’s likely that you will not see a very high number of branded searches for your business.
SEO is a great way for your potential customers to discover your brand by searching for the products & services that you offer, however, SEO alone is not enough for those looking to increase their brand awareness.
In the article below, we w6ill discuss what businesses like yours can be doing to increase their brand awareness, enhancing your company’s SEO strategy to drive your online success!
Remarketing
Remarketing allows businesses to show ads to the users that have already visited their website, reminding their potential customers of the products & services that they can provide, and keeping their company brand fresh in their minds. This can encourage those who are already aware of your company to come back to your site to convert, and is a great way to get your brand out there.
A dedicated remarketing campaign is a must-have for any company looking to increase awareness of their brand, providing businesses with a simple and cost-efficient way to increase the number of valuable leads directed toward their website.
Email Marketing
Customers with a pre-existing knowledge of your brand & a subscription to your company newsletter or mailing list can play a vital role in boosting your brand awareness. They already have an interest in your business and the services that you offer, so it’s important that you keep your brand on their radar!
A great email marketing campaign could be the perfect way to remind your potential customers of who you are as a brand, and what you are able to offer.
Social Media Advertising
There are a great number of popular social media platforms that offer advertising features for businesses on their channels to utilise. This is a great way for businesses to connect with potential customers with no prior knowledge of their services, creating social media campaigns designed to target their ideal consumer.
Social media advertising provides businesses with the opportunity to get their brand in front of their target audience without them ever needing to search for their services. This is ideal for boosting brand awareness and increasing your branded searches!
There are many ways that businesses can work to get potential customers searching for their brand online, but reminding those who have already shown an interest in your company of who you are and what you offer is a great way to boost your branded searches and reconnect with the users most likely to return to your website.
If you still find yourself unsure of where to start, employing the help of a quality SEO agency in Birmingham is a great way to enhance your SEO strategy and drive your business’ branded searches, helping you to succeed online.
