CEO Monthly August 2017

34 CEO MONTHLY / AUGUST 2017 , in our success stories. As such, we are dedicated to ensure their employment, growth, well-being and satisfaction.” Sameh Muhtadi is the current CEO of Bloom Holding, the property and lifestyle development arm of the firm. As a true real estate investment veteran, Muhtadi brings to this role more than 30 years of experience across real estate development, engineering and construction management, strategic planning and financial investing. In earlier roles, Muhtadi has served as Managing Director of The Morgan Stanley - Orascom Infrastructure Fund, a well as CEO of Emaar Properties-Misr and Executive Vice President of Contrack-Orascom. An FSA-certified financial advisor, Muhtadi’s expertise spans a wide range of real estate investment disciplines including PPP investments across the Middle East and Africa. Muhtadi holds a bachelor’s degree in Civil Engineering from Enfield College, UK and a Master’s in Construction Management from the George Washington University, USA. At Bloom, they invest in and develop integrated communities, At Bloom, they invest in and develop communities as well as mixed-use developments integrating aesthetics, quality living and value added offerings. They recently won the ‘Real Estate Development CEO of the Year – UAE’ accolade, after whichwe took the opportunity to interview a spokesperson to learnmore about the region and the firm’s wide-ranging and impressive scope of work. Sustainable Living Spaces in the UAE The seat of the federal government and the country’s capital, Abu Dhabi is the largest, in area and population, of the seven emirates that make up the United Arab Emirates (UAE). The UAE itself lies on the southern coast of the Arabian Gulf and has a resident population of over two million people. Endowed with rich natural resources, the emirate of Abu Dhabi has about 8% of the world’s known oil reserves and hosts the fifth largest natural gas reserves. A growing diversification in the country’s economy has been evident in recent years, with Abu Dhabi becoming a regional centre for trade and business, as well as a major new touristic destination hosting world-class sports and cultural events. Bloom Holding is a group of companies, dedicated to developing sustainable and integrated urban communities, that offer an enriching lifestyle and quality of life. The group is driven by its vision to surpass the expectations of buyers and investors through partnerships, with best in class providers in education, hospitality, health care and property services. Bloom Holding has an established and growing portfolio of projects within the UAE, the MENA region, Europe and the United States. The values of the firm can be summarised as follows: • Integrity : They are committed to implementing ethically- sound business practices, to deliver consistent value for their stakeholders. • Accountability : They are committed to promoting a culture of accountability and transparency at individual and organisational levels, to achieve optimal performance throughout the organisation. • Teamwork : They foster an enabling work environment to their employees, through encouraging and rewarding teamwork towards fulfilling shared goals. • Ambition : They value and encourage ambition and forward thinking, which translates into positive outcomes and a healthy environment of growth. A spokesperson reveals something of the firm’s vision, commitment to sustainable development, as the interview commences. “As a customer-focused organisation - people are at the centre of our vision to design and develop integrated communities that combine all components of luxury, leisure, comfort and modern lifestyle and meet the varied tastes and expectations of people - in line with the best international standards. “Through innovation, quality, diversity, relevance and extraordinary service, we are committed to creating and managing sustainable developments and master- planned communities that enrich the lives of customers and cater to the well-being and professional fulfilment of our employees. Using best-in-class standards throughout our processes, we are dedicated to continuously meeting and exceeding expectations and serving the wider needs of the community. “The firm’s vision is to become one of the most trusted partners and the preferred provider of sustainable living spaces in the region and beyond, driving value to our customers and shareholders alike. Employees are our biggest asset; indeed, they are active partners in the decision-making process and GCE17043