CEO MONTHLY / AUGUST 2017 35 Sustainable Living Spaces in the UAE g as well as mixed-use developments, the spokesperson reveals. He tells us more about the firm’s approach to their projects, then goes on to provide some interesting and concrete examples of this. “Each project is carefully crafted to add clear value to its surroundings and target audience. Our developments range from residential areas and community resorts, in well-connected transit areas to commercial offices and retail spaces. We place great importance on the end user’s needs, to ensure a highly rewarding lifestyle in Bloom communities. “As a celebration of Dubai’s limitless energy and ambition, Bloom Towers is our new vision of connected living for Dubai’s young and young at heart. Rising high above verdant vistas, with the iconic skyline of Dubai on the horizon beyond, Bloom Towers puts you within minutes away from the city’s finest leisure, dining and entertainment destinations. Located on Al Khail Road, one of Dubai’s most popular and exciting young communities, Jumeirah Village Circle offers residents the true sense of community living. Bloom Towers is a stunning urban development, with three residential towers that merge a stylish contemporary timeless elegant design, with exceptional comfort and convenience.” “Another example of our work is Bloom Heights, a modern mix-use urban development, that encompasses residential and retail elements. The project offers a total of 686 residential spacious units ranging from studios, one, two and three bedroom apartments. Bloom Heights will feature modern and contemporary architecture, with an intelligent design that maximises the value of living space. In addition to its efficiently designed apartments with high quality finishes, the project will offer a host of amenities including two swimming pools, a running track, a gym, a multipurpose hall and convenience retail.” The spokesperson then furnishes us with the details of their Emirates International Property Services (EIPS). “In addition, Bloom’s subsidiary Emirates International Property Services (EIPS), specialises in establishing comprehensive A to Z services for customers, through leasing, property and facility management. Backed by the expertise of well-trained and experienced professionals, our services are designed to give the customer a total peace of mind. “We take time to understand our customers’ individual requirements, by offering fully personalised service for both tenants and landlords. EIPS manages a high-quality portfolio of properties, offering a comprehensive and cost-effective package of management services to around 18 residential and commercial towers. These include a retail centre and residential compounds in Abu Dhabi, Al Ain and Dubai. “Also, through Emirates International Property Services, Bloom offers a full range of leasing, property management and integrated facility management services. Since its foundation in 2008, EIPS has been endorsing a proactive approach to deliver end-to-end solutions through competitive and customised services to various entities such as in the educational, residential, commercial and retail sectors across Abu Dhabi, Dubai and Al Ain.” The scope of the firm’s engagement includes best-in- class maintenance, cleaning, landscaping, as well as both security guarding and call centre services. As part of this portfolio, Bloom offer facilities management consultancy and transition management to operational service delivery, the spokesperson tells us. They then detail the role of technology in the firm and exactly what the Bloom Education aspect of their business does. “EIPS utilises state of the art computer maintenance management software (CMMS), to execute preventive and reactive job plans through its centralised call centre. Advanced technology systems, policies, procedures and sustained training further allow our 1000+ professional team to ensure the consistent delivery of high-quality services to esteemed clients, through a partnership approach. “Bloom Education has teamed up with international experts in education, to establish and operate world-class schools and colleges. Bloom Education offers students the opportunity to achieve their maximum potential in a positive, enjoyable, stimulating and safe environment that is conducive to their intellectual, physical, emotional and social development. Bloom Education is equally committed to instilling children with an appreciation of the local cultural heritage and values, as well as the values of other cultures. “This side of the business has partnered with the renowned Brighton College in the UK, which achieved the highest A-Level results of any co-ed schools in England in 2008, 2009 and 2010, to bring this prestigious school to the UAE. Established under this partnership, Brighton College Abu Dhabi and Brighton College Al Ain have already set a benchmark in quality education in the UAE.” Bloom Business Centre aims to create a variety of office solutions, to suit various types of businesses and companies, the spokesperson reveals. “With expansive offices and stylish furniture that make the environment unique, the spaces are designed to suit different levels of business needs. The flagship Bloom Business Centre at Al Maryah Island is in Tower 1 ‘Sila Tower’ of the internationally acclaimed Sowwah Square Development, at the heart of Abu Dhabi, the UAE’s capital. The business centre is near the Rosewood Hotel, the Four Seasons & Rotana Beach Hotel, the new Abu Dhabi Global Market, Cleveland Clinic and the Galleria Shopping Mall with restaurants, cafés, shops and banks. The centre is 20 minutes by car to the Abu Dhabi International Airport.” Also, worth noting, is that Bloom has a fast-growing hospitality portfolio, ranging from 4 to 5 star hotels and serviced hotel apartments, the spokesperson reveals. They also tell us more about the work of Bloom Retail, as this revealing interview concludes. “Among our hospitality offerings that boast over 1,000 guest rooms and executive apartments in Abu Dhabi are Abu Dhabi Marina, located in the Marina Al Bateen area, Bloom Central located on Airport Road, Park View on Saadiyat Island and a project on Reem Island. Bloom is also partnering with world famous operators in the hospitality industry, to offer outstanding investment opportunities. “Bloom Retail is a premium provider of retail experiences, so we are conceptualising and developing a portfolio of retail opportunities ranging from community retail, shopping centres and support retail. Bloom Retail will also continue to explore opportunities for developing retail assets, across the region and in other high-growth markets. “We are also involved in the shaping of healthy communities. Bloom has positioned itself as a holistic developer, that not only builds quality mixed- use developments, but is as committed to shaping healthy community living supported by the right education and a healthcare offering. In the same manner that Bloom has introduced Brighton College to the emirate of Abu Dhabi four years ago, Bloom Healthcare aims to add several emergency care clinics and polyclinics, as well as mother and child hospitals with a focus on sub-specialties, laboratories and rehab centres.” Email:
[email protected] Web Address: www.bloomholding.com Address: Sheikh Rashid Bin Saeed St. Rd 18th 7th floor, Abu Dhabi - UAE Telephone: +971 2 6969500