CEO Monthly December 2017

CEO MONTHLY / DECEMBER 2017 19 Eight Personal Branding Mistakes that are Hurting Your Business g Raving fans will tell the world how amazing you are. That’s why it’s important to give special treatment to your tribe. Find your tribe. Love them hard. Give them special offers. Allow them behind the scene’s peaks. Share advanced notice about things coming down the pipes. 8. Forgetting Quality and Professionalism. The Internet knows all so if you make a mistake, someone’s going to catch it. When you send a newsletter with typos or broken links it reflects poorly on your brand. When your customer has a problem and calls customer service, they want their issue resolved. Pay special attention to your appearance. Watch the language you share on social media. Your demeanour should be humble not arrogant. Display ethical behaviour when attending public events. Answer the phone professionally. Take these lessons to heart and keep them at the core of your personal branding strategy. Even if you feel good about your branding efforts, it’s smart to step back and take a look at your existing strategy and double- down your efforts to protect your personal brand.