CEO Monthly December 2017

28 CEO MONTHLY / DECEMBER 2017 , Growth drives appointment of agency president. Fusion92 Names Agency Vet Doug Dome President Fusion92 has announced it has appointed agency veteran Doug Dome as president. Dome will report to Fusion92 Founder & CEO Matt Murphy and will be responsible for managing the Chicago-based marketing innovation agency’s day-to-day strategy, planning and execution. Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and FORTUNE 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Throughout his career, Dome has helped many agencies and brands achieve new levels of innovation and growth. With extensive agency and marketer experience in integrated marketing communications, Dome has held numerous senior agency leadership roles and has worked with many of the world’s most iconic brands. “Fusion92’s 18-year history of developing first-of-its-kind media, creative, data and technology solutions for clients around the globe makes it among the most sought-after marketing innovation agencies in the country,” said Murphy. “Doug’s unique background as a data-driven marketer, innovator, entrepreneur, agency leader, management consultant and educator, coupled with a proven track record of agency transformation, will help lead Fusion92 through its current growth phase.” Previously, Dome served as the founder of Core7, Inc., a Chicago-based start-up venture seeking to engineer the optimization of integrated marketing communications ecosystems by leveraging artificial intelligence and machine learning to create industry-specific master algorithms. “Fusion92 is the fresh marketing agency so many marketers desperately seek,” said Dome. “I’m delighted to join Fusion92, which has distinguished itself as an agency able to craft digital experiences that matter; bring products to life with a focus on design research, prototyping and product development; and bring products to market with breakthrough strategy, media and marketing capabilities.” “At a time when the vast majority of agency and other competitors struggled to find their way, Fusion92 continues to evolve, expand and invest in our model,” added Murphy “Doug’s appointment as our president is evidence of that investment.” Dome’s past senior agency leadership roles include president at All Terrain; president and chief creative officer at Gigunda Group; managing principal and chief creative officer at Carmichael Lynch Spong; and managing director, Impact PR and Events at FCB Chicago. Dome also founded and managed premier public relations agency Dome Communications, where he pioneered a culture-based business model that helped drive the industry to new levels of creativity. The agency was acquired and merged with Hill & Knowlton in 2004 to form Dome HK, where he was president and served as U.S. creative director as well as on the agency’s executive committee. Dome has also worked with global brands across a variety of highly competitive industry sectors, including launching more than 50 new national products for such leading brands as Allstate, Anheuser-Busch, AT&T Wireless, Chase, Conagra Foods, Coors, Dean Foods, Gallo, General Mills, General Motors, Harley-Davidson, Hershey’s, Hillshire Brands, Home Depot, Hyatt, Jim Beam, Johnson & Johnson, Kellogg’s, Kimberly- Clark, Kraft, Mars, PepsiCo, Procter & Gamble, Quaker Oats, SC Johnson, Sara Lee, Sears, Serta, Toyota and Wrigley, among many others. An award-winning agency innovator, Dome received the prestigious Silver Anvil Award from the Public Relations Society of America and the Elynore D. Meserow Creativity Award from the Publicity Club of Chicago. PR News named Dome its “Agency Professional of the Year” and “Innovator of the Year.” Dome also received a Stevie Award from the American Business Awards for “Most Creative Person.” In addition to some 200 industry awards, the Holmes Report named Dome Communications its “Creative Agency of the Year” and “Best PR Firm to Work for in America.” For the past 14 years, Dome has also served as an adjunct professor at the University of Chicago, Graham School, where he teaches the capstone Managing Integrated Marketing