2018 Global CEO Excellence Awards

CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2018 11 , GCE18024 Trusted by leading brands, CONCURED is the world’s first AI powered Content Strategy Platform (CSP) that guides the ultimate strategy that will beat competitors, save hours, harmonise teams and prove ROI. We spoke to CEO TomSalvat to gain a fascinating insight into this latest innovation and how it is changing the corporate landscape. Best Artificial Intelligence CEO 2018 Established in 2015, CONCURED draws on Tom’s vast industry experience to offer clients a unique solution. Whilst many businesses are doing great things that can advance the way people live their lives over the next few decades, CONCURED seek to make a difference now. Tom shares how the firm came into being and how it works to support a range of clients, including household names such as Nationwide, Staples, and Barclays. “Having spent nearly a decade working in advertising and then content marketing in both start-ups and large businesses, I gained a deep understanding of how brands have had to change the way they communicate with their customers, and how important the content is in the journey. During this time, I was fortunate enough to be exposed to the world of AI and was able to see how it could further enhance a business’s understanding of their customers, and thus the idea for CONCURED was born. “Today, our tool uses the latest advances in AI to provide our customers with instant access to their clients’ interests, needs and demands, through digital content. We seek to provide our customers with a better understanding of their clients, so they can remain relevant and useful.” The secret behind the firm’s success so far, as Tom highlights, is its dedicated staff, who work tirelessly to support their clients and provide them with the support they need. “As a high growth start-up, at CONCURED we are looking to continually innovate and improve the services and technology that we provide to our customers. This is achieved by hiring the best talent that we can find and positioning our development team in one of the most innovative AI hubs in the world, Montreal. “For me the key to leadership is transparency and ensuring a clear and collaborative approach. Regular communication is key and having a supportive and open environment for people to share their opinions. Whilst we ensure that there is a healthy amount of creative freedom and welcome ideas from our staff, as a data-driven business, we always then lean on the data to decide on what works best and what to do next. Fundamentally, at CONCURED we never lose sight of the fact our customers and their needs are the most important part of our business.” With the future spread out in front of them, Tom and his dedicated team look set to grow CONCURED even further, as they set out to take over the market and provide their clients with cutting edge solutions. “As we look ahead, at CONCURED We are determined to enable our customers to understand their customers better than ever before, to help them obtain a better understanding of their clients’ needs, desires and challenges. “Over the coming years we plan to grow the business to be a leading solution in the global Content Marketing industry. The key to continued success is to appreciate that you never stop learning, to adapt to an ever- changing and unpredictable environment, to be flexible and understand that customers are the most important part of the business. With this, I believe continued success will be achieved for both myself and my company.” Company: CONCURED Contact: Tom Salvat Address: Canalot Studios, 222 Kensal Road, London, W10 5BN, UK Phone: 020 7867 3773 Website: www.concured.com