14 CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2019 , May19436 Leading creative and digital marketing agency AIM Sales and Marketing Solutions engages with clients and works with them to get to the heart of their business and develop successful marketing activities that deliver significant targeted traffic, lead generation and business growth. To celebrate Founder Managing Director Hannah Rees’ success in our 2019 Global CEO Excellence Awards we profile the firm and explain how she is driving it towards even greater success. Marketing MD of the Year 2019 - Home Counties Established in 2015, AIM is a creative tech and marketing support agency, primarily focusing on effective online marketing communications through multi-channel methods. With zero investment, no loans or funding, Hannah gained work and reinvested the money back into the business and grew her company to the success it enjoys today. Over the years the firm has won numerous industry awards and, in 2016 AIM was invited to pitch for a large tender; the company’s first tender. Hannah led the three-stage process and pitched to the senior management board - being the youngest serving agency in the group, AIM exceeded expectations and was awarded the contract which allowed the company to grow with additional staff and new offices. Thanks to these successes, AIM has flourished over the past four years and now works on a wide variety of exciting projects with leading brand names. By blending its team’s expertise and enthusiasm the firm is able to work with businesses, organisations and charities in support of their strategy, creative branding, innovative content, optimisation (SEO), web, app design and development which includes all means of marketing methodology and execution. From the beginning, the AIM team have worked on successful product/service launches, creative design, brand-specific innovations’, video content, APP development and all aspects of marketing collateral. Today, as a marketing lead activist agency, AIM is able to undertake every aspect of a project, from compiling a complete marketing strategy through to producing creative branding, design and manage multi-channel digital marketing channels to showcase and promote its clients. With staff who are adept at search protocols and lead in Google Analytics, as well as being experts in web design and SEO, the firm is considered a reputable marketing agency that supports organisations and is treated as the marketing department for any organisation they have the privilege of working alongside. This expert team is led by Managing Director Hannah Rees, who draws on her immense industry expertise to lead the company to success. Over the years she has delivered strategic and complex marketing and sales projects throughout the UK, Europe and the Middle-East. Through this experience, Hannah has recruited, managed and overseen staff and operational performance as well as building client relations and stakeholder engagement. Prior to leading AIM, Hannah has worked for global brands, private conglomerates and had worked in the public sector. Whilst working full time, she studied in her spare to gain two degrees in Business Management and Marketing as well as her PRINCE2 Project Management Practitioner status. As such, she has the expertise to drive her current firm towards innovation and can support any project, Hannah is personable, reliable, relentless in delivering results for her customers and has a proven track record in achieving this. Operating in the fast-paced and technology-led marketing sector, AIM has to work hard to ensure it is ahead of emerging market developments and able to offer clients the support and solutions they need. In the market, currently: video, web and mobile apps are a key focus and has been the biggest growth area for the firm in the past two years. Supported by Hannah and driven by her vision, AIM has worked with clients that want to transform their existing communications to a new digital age. With client demands and needs evolving beyond the requirements of just branding and new websites, the agency grew into a new creative tech sector. Over the past few years, the AIM has delivered innovations including personalised/branded specific recruitment job board postings that feed into client’s own website and main job platforms, conference hotel and business centre management booking systems, digital apps in the construction apps to replace the tireless paper systems used by office staff and workmen. With the recent changes of browser restrictions being lifted that allow users to watch video reels on hosted platforms, clients are contacting AIM increasingly for projects to help them overcome the challenges they face. The firm has seen LinkedIn use more video in the past year as well as the changes on Facebook to upload a cover story and change placement holders from images to videos. Seeking to adapt around this change, in 2017 AIM hired staff with expertise in producing animation and video to keep up with demand and ensure it remains at the very cutting-edge of the latest industry developments. Going forward, as a fast-growing agency focused on success, over the coming years AIM will continue to enhance its team and skill set to meet the ever-evolving
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