Global CEO Excellence Awards 2020

8 CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2020 that best suits the product or service that is being sold. This approach has paid off quickly, with many companies recommending the team to other firms for work. Strong networking and word of mouth on Faisal’s part means that Ways Marketing Solutions is not only in constant demand, but constantly working on projects. Every step of the way is guided by the end result, with the client made to understand that Ways Marketing Solutions will serve their needs as best as possible. Close relationships not only inspire the necessary trust, but ensures the best outcomes as a result of collaborative thinking. Many techniques are used throughout a project to ensure a successful conclusion, with many marketing solutions designed to meet the best industry benchmarks and key performance indicators. The company’s parameters for success include the team’s fast and highest quality, its dedicated team and the use of the latest techniques in the online world. When Faisal started working at Ways Marketing Solutions, it was after a career that spanned several organizations. Instead of working in marketing or advertising, he had made his name in banking and finance, before moving into the manufacturing and production processes. These experiences have proven vital not only to his success, but to the success of Ways Marketing Solutions as a whole. Faisal’s strengths can clearly be seen in the profits that the team generates, with his specialization in finance and management honed through long years of experience. Many of these years were spent as a Vice President of the company, where he was able to prove that he could create initial growth from an early stage. The progression to CEO has been well earned by Faisal, and has allowed him the freedom to explore new opportunities with the business that sets them apart from the competition. In an industry like marketing, Faisal is well aware of the fact that his company must stay perpetually nimble in the face of adverse challenges. While he has a strong business background that has seen the company thrive, it is the creative force that keeps Ways Marketing Solutions continue to create incredible pieces of work that tell effective stories. With trends always on the move, it can be a challenge to square the needs of a client, the desires of a creative and the engagement of an audience. It is also this challenge that makes the work some of the most rewarding. With a need to ensure that those who work under him are able to work to the highest possible standards, Faisal has built a decentralized approach to the team structure. While he stands at the top, every employee knows the vision of the company and where it is going. It is up to them to work out the best route this location. As a result, Ways Marketing Solutions takes an immensely collaborative approach to any project, drawing on the different skills of the talented staff to create a solution that is truly inspiring. Many would struggle to apply this hands-off approach to a business, but it is one that has worked well for Faisal. It allows creative minds to find solutions that are truly creative. Some of the company’s most successful work has been found thanks to this way of thinking. It has also meant that the best possible outcome can be achieved as there is very little ego in the firm. A focus on results means that success on a project is a triumph for all involved. That said, the changing nature of the world has meant that Faisal has kept an eye on the latest developments and ways of thinking. While it is important to spot the ebbing trends that engage customers, it is equally essential to see what permanent changes are on the horizon, so that these changes can be implemented as swiftly and effectively as possible. Automation, and systems that can speed up the creative process, are an example of this approach, and have the potential to revolutionize how Ways Marketing Solutions works. Finding the right way forward, however, is always a challenge, and Faisal often consults his team in order to find out what will help and what will hinder their work. One of the biggest hindrances to the company has been engaging clients in a new way of thinking, one which can weather the stresses and strains of the digital approach that Ways Marketing Solutions now champion. Of course, many are now opening their eyes to the potential of social media, but few know how to use it to its fullest. Because of this, Faisal and his team have turned a potential challenge into an exciting possibility, with new world marketing representing an exciting future for all. Under Faisal’s leadership, Ways Marketing Solutions has been a guiding light for marketing across Saudi Arabia, providing start-ups, medium-sized businesses and large enterprises with a way forward that is future-proof. The team’s work has gone a long way to enriching the way in which businesses expect marketing to be done, which creates more opportunities for more interesting pieces to be produced in the future. What is clear, however, is that none of this would be possible without Faisal Alkassem. The trust which he places into the hands of his employees is obvious, allowing them to achieve the impossible in every field. Having fostered a formidable culture of creativity and hard work, it’s no wonder that the firm has managed such success, and seems set to continue doing so for the foreseeable future. Company: Ways Marketing Solutions Contact Name: Faisal Alkassem Twitter: @Falkassem / @ways Web Address: www.ways-sa.com Ways Marketing Solutions is able to provide a range of different services, with the team acting as a one-stop-shop for all a company’s marketing needs. From the very beginning of the process, the team produce an exceptional marketing plan that is based on research and studies performed by the team and carefully adapted to meet the needs of each individual client. Following this, they create whatever content is necessary to advertise a company. This includes creative content, digital marketing and visual production. Each is carefully utilized to make the most of its impact. Thanks to the detailed planning that goes into the start of every project for any client, companies can benefit from a clear brand message that communicates clearly what customers are going to receive. The reputation of a company is equal to the value of a person in the eyes of the Ways Marketing Solutions team, and they work tirelessly to ensure that the public values every part of their client’s business. Despite only being operational for the last four years, the team have been able to develop a broad network of influencers and celebrities, suitable for any needs that a client might have. This means that once a brand is established, it can be endorsed by names who reflect its values. Few companies have the capacity to ensure that every aspect of a marketing campaign is so carefully calculated, with every decision designed to increase a client’s standing in the industry at large. Of course, the team does not just provide exceptional assistance in the digital realm. Faisal has seen Ways Marketing Solutions go from strength to strength in the organization of events, exhibitions and conferences that go above and beyond what is asked for. Working alongside the team at Ways Marketing Solutions is a guarantee of not only high standards, but lasting success. No two solutions provided by the team are the same, with each being its own unique way of thinking