CEO MONTHLY / CEO OF THE YEAR 2022 28 CEO MONTHLY / ISSUE 11 2022 6 Three Steps Ahead of Web3 The dream child of three friends, Exarta Limited is a metaverse company whose output and services are lightyears ahead of anything else on the market. At the helm is Rashid Ali, and thanks to his leadership Exarta is poised to take the Web3 space by storm. xarta’s story began in 2014 with three friends with a shared interest in tech, sci-fi, gaming, and community. Their dream is to create world-class visualisation and immersive experiences on robust architecture. At the head of making the dream reality is Rashid Ali, and that dream became Exarta Limited, a Web3 company providing uniquely powerful architecture and support for metaverse projects. Sat firmly at the forefront of the Web3 revolution, Exarta is set to use Web3, blockchain technology and artificial intelligence to seamlessly transition retailers, organisations, and individuals into the Metaverse. Its services are designed to enable users to speedily onboard brands using its proprietary services. Exarta seeks to facilitate faster times to market at a fraction of the cost it takes to build on current metaverses, offering payment with both fiat and crypto. With the Web3 space still in its infancy, so many global organisations are exploring this space quite warily. Rashid wishes for those organisations to have the same confidence in Web3 as he and Exarta have. The team passionately believes the Web3 space will dominate in the coming years and eventually will be on par, if not replace the internet as we know it today. As such, Exarta is different to other organisations in this space; Exarta has a vision of a safe, secure, and private platform that will provide all utilities for businesses and users to thrive. It is creating environments that have not been completed or at least not to its standard or vision, so everything is researchdriven, and much time goes into this from start to finish; some technologies have not caught up yet, so it has to try to create a new piece of technology, this can be a challenge at times, this has an impact in timelines, but it also means it will be a leader in its field. In this endeavour, Rashid’s leadership is crucial. Under his guidance, Exarta has already become a global organisation with offices in Asia and Europe, with an expansion into the Middle East and the USA still incoming. Exarta has clients and partners from all regions and industries thanks to this expansion. Subsequently, Rashid has had to adapt the style of leadership he has deployed to accommodate cultural differences and different industry norms. It has been a challenge that he rose to multiple times, and his style has further changed since he completed his Master’s in business administration with these requirements in mind. A perfect example is Rashid’s steps to ensure safety and high morale in his staff. He believes that the employees are Exarta’s most important asset, so he has guaranteed that Exarta is a safe workplace and provides an environment conducive for employees to deliver. The culture Rashid and the founding team has built is one of unity, family, and close collaboration, one where everybody is just a call away. It provides all the resources they need to deliver on projects but also areas within its global offices to relax and socialise with each other. Rashid is at the precipice of a fundamental change in Web3 development, and his every action ensures that the company is ready for the following stages of it and the company’s growth. He will continue to lead by example as these changes become more visible in the coming months and years. Meanwhile, he and the Exarta team welcome anybody interested in the space to reach out, even if it is to learn about the space and how it will impact nearly every industry. The Web3 revolution is coming, and Exarta Limited’s moves to stay ahead have ensured it will lead the way. Contact: Rashid Ali Company: Exarta Limited Web Address: https://exarta.com/ Email: [email protected] Oct22117 E
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