CEO MONTHLY / CEO OF THE YEAR 2022 46 CEO MONTHLY / ISSUE 2 2023 14 The Changing Face of Training Having just toasted to its 20th anniversary in business, TOOJAYS Training & HR Consultancy Ltd (TOOJAYS) has another reason to celebrate as its enthusiastic, passionate, and driven CEO, Lee Martin is named CEO of the Year 2022 – East of England. We find out more from Lee about the firm, its history, and its future. s an awardwinning leadership, management, and team development training and HR consultancy company based near Peterborough, TOOJAYS Training & HR Consultancy excels at delivering inspirational learning and development, and HR solutions to a global client base. Working across all sectors and industries, from FTSE 100 to SMEs, public and private sector, wherever there is a need for the development of people, there is a need for TOOJAYS’ services. Big brand names such as Kuehne & Nagel, Heineken, The Rank Group, Allianz, John Lewis, HM Treasury, CIPS, Z Hotels, Avon, Cedo, Aviva, Sodexo, and Matalan, to name a few, have engaged TOOJAYS’ services over the years. They have experienced the company’s bespoke programmes and enjoyed its ability to really listen to and understand their needs, and deliver tangible value. TOOJAYS was officially established in 2003, however its story started much earlier than this. Formed by Lee Martin, the original focus for the firm was on providing enjoyable and relevant soft skills courses for managers and leaders. Lee’s own experience of training providers had left him disillusioned with their lack of flexibility, understanding of client and delegates’ needs, and ability to deliver. As a result, he was convinced there had to be a better way. So, stepping out of his senior HR role with his corporate employer, and utilising his own consultancy and L&D expertise, he set up TOOJAYS. Lee explains more about these early years and how the company evolved even further to become what it is today. “As time passed and the business grew, more clients were approaching us to assist with specific development and personnel issues,” he begins. “That’s when things got interesting. Because of our adaptability, understanding, and expertise, we were able to create tailored solutions to clients that had real impact and made a difference.” Soon, Lee found himself involved in much more than just training courses. His approach to experiential learning meant that his reputation proceeded him – and coaching, team building, HR advice, graduate development, and event management found their way into the company portfolio. Utilising a core team of experts and excellent facilitators, Lee is now able to continually ensure the quality of everything the firm does and, while he continues to add more services and solutions, as well as strives to provide a unique partnership relationship to clients, his initial goals haven’t changed since day one. These are to respect the individuality of clients and ultimately equip and enable them to succeed for tomorrow’s achievements. “Regarding our values... we value innovation,” he enthuses. “We always aim to be leaders in our field and address tomorrow’s challenges today. We value passion and we are passionate about our work and look to inspire our customers to feel the same about what they do. We value excellence and are committed to providing a high-quality service at all times. We value integrity and strive to uphold the highest professional standards and, finally, we value teamwork. We believe in bringing out the best in each other.” So, let’s learn a little more about Lee… As a Chartered Member of the Chartered Institute of Personnel and Development (CIPD) he is an experienced Learning and Development professional Dec22574 A having spent over 25 years in L&D consultancy, training, and senior management positions. Having established TOOJAYS in 2003, Lee has worked internationally in both public and private sectors in a variety of industries, providing training, coaching, facilitation, and consultancy to managers and directors at all levels. He has project managed change management initiatives, delivered training As an awardwinning leadership, management, and team development training and HR consultancy company based near Peterborough, TOOJAYS Training & HR Consultancy excels at delivering inspirational learning and development, and HR solutions to a global client base. “ “
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