CEO MONTHLY / APRIL 2025 12 scale is perhaps Josh’s most ambitious venture yet, tapping into the considerable demand for AI infrastructure that the rapid adoption of the technology into all industries has brought about. The company has experienced significant growth on the back of its pipeline of European greenfield data centres, with the business also boasting a wealth of data centre development projects throughout the US, UK, and Norway. Simply put, Nscale is quickly establishing itself as Europe’s AI hyperscaler, with the system excelling in high-performance solutions for LLM and MML workloads. Josh and the team work with several of the industry’s premier hardware providers, including NVIDIA and AMD, to offer cutting-edge AI infrastructure from its portfolio of global data centres mentioned above. With these abilities, Nscale can work towards its mission of leading the way when it comes to sustainable, highquality computing. At the heart of Nscale’s difference is an integrated full-stack approach, which sees this cloud provider owning the entirety of its infrastructure, from the data centres to the hardware and software. Commenting on this, Josh explains: “By owning every segment of the AI Cloud value chain, Nscale can provide its end users with unmatched performance optimisations and cost efficiency. This holistic strategy ensures seamless operations and a clear edge in delivering superior, scalable and sustainable digital solutions to businesses looking to adopt AI globally.” Equally as important in the success of this venture is Josh himself, whose CEO duties see him cover multiple facets of day-today operations and wider strategy. Across it all, sustainability remains front and centre. Nscale greatly emphasises environmental responsibility, leveraging renewable energy and energy-efficient technologies in its solutions and operations. Josh and his team hope to demonstrate that AI can be handled responsibly without depleting the earth’s natural resources. Another considerable area of focus for Josh is securing funding and structuring deals, including nurturing partnerships with fellow brands and striking alliances in the wider field of AI GPU cloud services. Taking such a hands-on role with his company, Josh’s approach to leadership results in clear goals being set and then European AI Hyperscaler CEO Pushing Boundaries Josh Payne has been an entrepreneur since he was just 22 years old and has spent the last decade launching a trio of businesses, securing more than $685m in funding in the process. Nscale, the latest of these highly successful ventures, was launched in May last year and has already proven itself a leading entity in the field of enterprisegrade GPU cloud infrastructure. Named the Most Influential CEO 2025 – Sustainable Computing (UK), we had the opportunity to speak with Josh to find out more. rigorously adhered to. He tells us, “I believe people perform best when they understand how their contributions impact the bigger picture. So, whether through team meetings, one-on-ones, or company-wide updates, we prioritise open communication to make sure everyone stays aligned with our mission.” What follows is a strong team and a culture revolving around trust and openness. Early on, Josh recognised that his urge to be involved in every aspect of the business was neither needed nor sustainable, and this is why he hires talented people whom he can delegate tasks to without a second thought. On the back of this, Josh has amassed a 100-strong team of hybrid workers, with these staff spanning multiple countries worldwide. Leveraging this international workforce, Nscale is on track for significant growth, offering businesses in Europe a sovereign alternative to US hyperscalers. Having already achieved $155m in Series A funding, Nscale is well positioned to succeed in its mission to become the leading global provider of sustainable highperformance computing. With big plans on the horizon, Josh is determined that organisations of all sizes should be able to unlock the full potential of AI while minimising environmental impact. For the rest of 2025, Nscale is working on its European and North American growth strategy, as well as building out its 1.3GW pipeline. Having also recently announced its plans to invest $2.5bn in the UK’s data centre industry over the next three years, it is clear Nscale is destined for more greatness. We wish Josh Payne all the best with the initiatives he is spearheading, recognising him as a best-in-class CEO as a result of his efforts to date. N Contact: Sarah Neill (EA to Josh Payne) Company: Nscale Web Address: https://www.nscale.com/
RkJQdWJsaXNoZXIy NTY1MjM3