CEO MONTHLY / C-suite Awards 2023 9 Mar23525 Recognized as the United Arab Emirates’ leading development marketing and sales consultancy, Devmark’s goal is to partner with real estate developers to expedite the sale of their projects and maximise their return on investment. This developer-centric approach means that the firm seamlessly integrates and assumes responsibility for the marketing and sales function by guiding developers from the project planning stages until the last unit is sold. “As an embedded team, our clients trust us and their partners respect us because we bring expert understanding of the market and comprehensive services to deliver sales results in shorter periods with lower risk,” explains Chief Commercial Officer, Manisha Dayaram. “The Devmark Group prides itself on our ability to offer developer centric, results-driven, intelligent real estate strategies and solutions. The key phases of our approach include strategic positioning marketing and sales distribution, and technology.” By seamlessly integrating with developers and assuming responsibility for the marketing and sales function, The Devmark Group guides Offering real estate industry leading intellectual property and strategy to real estate developers and investors, The Devmark Group (Devmark) puts its clients first to deliver optimal ROI across the journey to sale. We find out more from Manisha Dayaram as she gains recognition in the C-Suite Awards 2023. projects from the planning stage to the final unit sold. As the Chief Commercial Officer of Devmark, Manisha Dayaram plays a pivotal role in providing leading intellectual property and strategic guidance to real estate developers and investors. Through her deep understanding of the market and comprehensive services, Manisha instills trust in clients and earns respec from partners. “My USP is my experience,” she elaborates. “A multimillion-dirham development is built on numerous complex decisions that require the right expertise to develop simplified solutions. Every detail must be addressed, and every small nuance makes a big difference to the bottom line. It takes experienced people, intelligent insight, and a true partnership to ensure each decision is perfectly timed in the market and with the project.” Having been in development marketing and sales for more than 15 years, Manisha understands the investment her clients are making, with her sole focus being to ensure that achieve sell-out success done with professionalism, integrity, and to best-in-class standards. Before joining The Devmark Group, Manisha served as the Chief Operating Officer at Heaps Estrin Real Estate in Toronto, Canada. Her instrumental role in elevating the company’s positioning, enhancing the brand, and streamlining operational processes led to their remarkable achievement of becoming the number one real estate company in Canada by sales volume, surpassing one billion in sales in 2021. “Whilst successful, they were lacking a clear marketing strategy and operational processes,” she explains. “The owner of the company was a leader in the industry and widely respected and we wanted to elevate the company’s positioning and the brand, as well as create efficiency across sales, marketing, administration, and HR. I am proud to say that I was an instrumental part of taking the company to become the number one real estate company in Canada by volume of real estate sold.It was an absolute milestone for my career.” Now driven to achieve exceptional outcomes on behalf of her clients, Manisha believes in hard work and excellence and these two core values were instilled in her at a young age. Today, her role at Devmark is multi-faceted and she works in almost all areas of the business to achieve the best commercial outcome for both internal and external stakeholders. Because Manisha has such a wellrounded understanding of real estate, and more specifically development marketing and sales, she is an instrumental part of the entire value chain, approaching all new clients by first and foremost listening towhat they need and then crafting the best way to deliver outstanding results. As the UAE real estate market is highly competitive, Manisha is required to constantly stay on top of market trends and to be creative in her strategies. She overcomes obstacles by leveraging her knowledge of the market, building strong relationships, and developing customised marketing plans that are tailored to the unique needs of each project. As part of the leadership team, her vision is to create a positive and productive work environment where everyone feels valued and motivated to achieve common goals. “To ensure that everyone works towards a common goal, I place a strong emphasis on communication and collaboration,” she states. “I have also spearheaded our application to be recognized with the global authority on workplace Culture – A Great Place To Work.” The recognition of Manisha Dayaram as the Best Real Estate Chief Commercial Officer 2023 (Dubai) in the esteemed C-Suite Awards further validates her exceptional skills, dedication, and achievements. Her continuous drive for excellence, combined with her wellrounded understanding of the real estate industry, positions her as an instrumental figure in the value chain. Looking ahead, Devmark has undertaken a brand refresh, overseen, and managed by Manisha to celebrate its fifth year in business. Additionally,the company also been appointed to launch Expo City Dubai, a remarkable master community, , —a testament to the unwavering efforts of Manisha and the entire Leadership team.. Contact: Manisha Dayaram Company: The Devmark Group Web Address: www.devmark.ae Best Real Estate Chief Commercial Officer 2023 (Dubai): Manisha Dayaram
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