CEO MONTHLY / C-SUITE AWARDS 2024 18 pecialising in creating scalable branding advertising products whose primary objective is to deliver better KPIs to its clients, YOC AG is an innovative ad technology provider that leverages the immense potential of machine learning technology to accumulate new, intriguing marketing strategies for brands. It does so through its real-time advertising platform – VIS.X®. Launched in 2018, the platform has been crafted and guided by awardwinning CTO Evgenij Tovba and his team to maximise the advertisement output of clients’ businesses, while remaining at the forefront of technological evolution. As the man in charge of managing, engineering, and guiding the team that delivers the VIS.X® Platform and ad products to clients, Evgenij has consistently implemented his twenty years of extensive technological experience to ensure greatness for YOC and its clients alike. Much like many other individuals within the current trade, Evgenij’s story begins with his teenage years, during which he developed a certain affinity for coding. He began to understand the boundless technology-enabled possibilities, and sought out ways to make exploring this very potential his profession. Ultimately, this led to him immersing himself in the telecommunications sector – a time that would give us our first glimpse into Evgenij’s grasp over designing enterprise platform solutions. While working within different industries and companies, Evgenij started to delve into the craft of building Voice-over-IP telephony, routing, and billing platforms for Internet Service Providers. Though it was just a start, 2009 would see the next step of Evgenij’s career development – it was at this point that he began working at YOC. Though initially starting out as a software architect, over the years he began to rise through the ranks. First, he was promoted to the Director of Technology in 2014, before finally landing the role of CTO in 2017. The year 2018 marked an important milestone in his career: the development of the VIS.X® Platform was completed and the platform was launched to the public. As evidenced, Evgenij has had a fascination with technology from a young age, and it seems as though this curiosity is exactly what drives him to continuously build upon his technological expertise. Advertising Technology CTO of the Year 2024 (Germany): Evgenij Tovba Promising to deliver an enhanced digital advertising experience to advertisers, publishers, and users alike, YOC AG presents the market with a unique technology platform that’s designed to reshape the market. Capable of generating high-impact advertising that can reach almost 3,000 renowned premium publisher sites and apps, the collective’s platform works alongside highly regarded international brands that want to ensure they consistently remain connected to their target audiences. Fully focused on managing this innovative product is Evgenij Tovba – an award-winning CTO whose prowess has played a critical role in YOC AG’s - continued success. Since the deliberate change of the business model that YOC took in 2018, the company’s reputation as an ad technology vendor has exponentially soared. Partnered with the continuous growth of the company’s overall business results across five consecutive years, it’s clear that VIS.X® has truly reinvented the ways in which YOC operates. Under Evgenij’s guidance, the platform stands as a union of expertise – one that demonstrates the professionalism backing each and every member of YOC’s team. In short, VIS X® marked the company’s largest shift since it first commenced operation of its advertising business unit, and it’s thanks to the harmony between Evgenij and his executive team colleagues under the guidance of the founder and CEO, Dirk Kraus, that such an innovative platform was given a chance to begin with. As Evgenij himself puts it, “The team here at YOC is filled with great professionals who know their job inside out. The culture and spirit of the company are awesome. We are all equal, have an open ear for each other, and act in concert to reach our objectives.” Boasting an exceptional attitude, and a level of prowess to match, Evgenij Tovba has certainly earned himself a place among the great CTOs of the modern day. We look forward to seeing how the company as a leading ad tech platform for high-impact advertising and Evgenij’s professional career continue to grow. S Contact: Evgenij Tovba Company: YOC AG Web Address: https://yoc.com/
RkJQdWJsaXNoZXIy MjQyNzgzNA==