CEO MONTHLY / CEO 100 13 , where each and every team member is encouraged to add value to the company’s delivery and growth. With the major developers increasingly turning towards large developments for growing families RoyaleLife’s strategy of providing bungalow living for the over 45s is gaining traction. The future for the company and its customers seeking a luxury home and a more carefree lifestyle has never been better. Company: RoyaleLife Contact: Robert Bull Website: www.royalelife.com Stunning Bungalows, Royale Standard Over the past 20 years the UK’s major house builders have rejected the traditionally built bungalow in favour of apartments and family homes as they strive to address the country’s housing crisis. This strategy inadvertently opened up a serious gap in the market for single story living for the more mature customer. Indeed, a recent survey says that a bungalow is the most popular type of home for those over 65. It is a gap that RoyaleLife has filled with style and verve. RoyaleLife’s well-appointed and spacious modular built A name that has made the CEO 100 list for his exemplary customer service, dedication to answeringmarket demand and a commitment to the highest levels of quality, is Robert Bull of RoyaleLife. With outstanding developments in the most picturesque locations across the UK, supported by a highly experiencedmanagement team, Bull’s company has been redefining bungalow living for the over 45s. bungalows, with the added bonus of being in luxury gated communities, have proved to be highly attractive to the over 45 age group, as they have sought to downsize into a more manageable, maintenance-free home. More than that, Bull is committed to offering certainty in an uncertain world which has only been made worse by the effects of the global pandemic. When the decision is taken to downsize, RoyaleLife offers 100% market value of their customer’s existing home with its mould-breaking Part Exchange Scheme. This enables its customers to move into a RoyaleLife bungalow, releasing valuable cash to find their lifestyle or provide an inheritance for children and grandchildren. Since its first developments in Hampshire and Kent, RoyaleLife has risen to preeminence in bungalow provision and has redefined a whole sector. Today RoyaleLife enjoys the status of being the largest bungalow provider in the UK, boasting 92 developments across eight regions, each in superb locations by the coast or in the countryside. With an annual turnover of more than £174 million, the company employs more than 450 staff, each dedicated to delivering Bull’s vision for high quality, and a total commitment to customer delight. As CEO, Bull has encouraged a ‘flat hierarchy’ JUL21305
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