36 CEO MONTHLY / CEO 100 6 CEO MONTHLY / ISSUE 3 2019 , The Caffeine Partnership are a group of strategic advisors who specialise in fast brand-led business growth. Put it more simply, they are experts at growing businesses through helping ‘impatient’ leaders. In August last year, Caffeine’s CEO, Sophie Devonshire, was recognised as London’s CEO of the Year for 2018. Eager to find out more about the firm’s innovative work, we set out to profile the company and its unique approach to business development. A SHOT OF CAFFEINE FOR YOUR BUSINESS Caffeine are a unique strategic consultancy, extremely agile in their approach, who specialise in purposeful and hard-hitting solutions for leaders who have a vision they are impatient to achieve. Taking care to really understand the culture of a business, their work is designed from the ground-up to develop and differentiate a business from their competitors. It is no overstatement to say that, in today’s fast changing digitalfirst world, leaders need to move at speed. They must lead innovatively, decisively and impactfully in a world which is changing fast and presenting new opportunities at every turn. Indeed, a business’s failure can hinge around a lack of cohesion or company ethos. At the end of the day, a company’s brand has become the fundamental tool when it comes to attracting (and keeping) customers, reaching their target demographic and expanding into new markets. As authors of 10 best-selling business books, the most recent being Superfast: Lead at Speed by Sophie, and Myths of Branding co-written by Caffeine Partner Simon Bailey and Co-Founder Andy Milligan, it’s no surprise Caffeine has experienced the success that it has, as an in-demand asset for leaders looking to jump-start and revitalise their company’s growth. Sophie Devonshire is, by all regards, well-placed to lead Caffeine’s team of experts, consultants, creatives and specialists thanks to her varied personal experience. An experienced business leader in her own right she has worked in and with a variety of companies (from start-ups to global multinationals) including working for Procter & Gamble and Coca-Cola as well as starting, founding and selling her own e-commerce business, she has acted as an advisor to ambitious leaders wanting to move fast. Her experience means she understands that brands need to adapt to their customers everchanging needs as companies continue to evolve and mature while the market moves at an increasingly vertiginous pace (driven by technological advances mainly). Stagnation and rigidity can be a death knoll for even the most established of brands who fail to recognise that enduring success now requires flexibility and plasticity. Caffeine are renowned for ‘unsticking the stuck’, and believe in ‘Superfast’, creative, innovative solutions that help to realise a collective vision. 1809CE08 1809CE08
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