CEO Monthly June 2017

CEO MONTHLY / JUNE 2017 5 , As businesses around the globe respond to calls to demonstrate their contribution to inclusive long-termvalue creation for all of society, the Coalition for Inclusive Capitalismand EY have announced that they are bringing together CEOs fromover 20 global companies, representing more than US$20 trillion of assets under management, to work on a proof of concept to encourage andmeasure long-termvalue creation. Global Business Leaders and Investors Unite The move is part of the project, called ‘The Embankment Project for Inclusive Capitalism’ will develop and test a new framework to better reflect the full value companies create through human, physical, financial and intellectual capital deployment. The initiative was announced at the Aspen Ideas Festival by Lady Lynn Forester de Rothschild, Founder of the Coalition for Inclusive Capitalism, and Mark Weinberger, EY Global Chairman and CEO. The 18-month project will involve six corporations from across the consumer products, health services and the industrials sectors, in addition to 15 investment and asset management organisations. The group will scrutinise, test and refine a framework that is being developed by EY. The Coalition for Inclusive Capitalism will work collaboratively with EY and the project participants, with input from an Advisory Board which will be established comprising leading academics, regulators, international standard setters and other strategic advisors. Lady Lynn Forester de Rothschild, Founder of the Coalition for Inclusive Capitalism, says: “We have reached a critical point in history when popular opinion of capitalism is very low and political pressure against the status quo is building to a crescendo. This will worsen unless trust between business and the public improves. To achieve the desired increase in social cohesion, investors and businesses need a better way to create and articulate the long- term, inclusive value they create for their customers, employees, communities, the environment and shareholders. “The Embankment Project for Inclusive Capitalism brings together some of the world’s leading asset owners, asset managers and multinationals to address this pressing need. By identifying and measuring the broader view of a company – its purpose, products, people and planet – companies and investors are more likely to prosper over the longer term and curb short-term behaviour. This is not just another siloed ESG or CSR initiative. The project goes to activities that are at the very heart of value creation, but are not now fully captured on a company’s P&L or balance sheet. The Embankment Project for Inclusive Capitalism attempts to properly value a firm’s intangible strategic assets that benefit society, as well as shareholders. The Project would not be possible without the EY framework and the commitment of all the participants. Together, we are dedicated to making this a serious and useful step toward the creation of more inclusive prosperity.” The EY framework is designed to help companies deliver trusted information to customers, shareholders, employees and the financial community to improve the allocation of capital for long-term value creation. The asset owners and asset management firms that seek to invest in companies focused on long-term growth by considering intangible assets of inclusive business behaviour will actively participate in the proof of concept through the Embankment Project and determine if the end product provides a valuable view of companies from which to make their investment decisions. Mark Weinberger, EY Global Chairman and CEO, says: “Trust in business, financial institutions and society as a whole is at an all-time low and if we hope to make any progress we have to address the issues behind these problems. We believe we can help by working with The Coalition for Inclusive Capitalism to bring together diverse stakeholders to create a framework which is a consistent model for how companies can measure and report the long- term value they create. Such a framework can supplement currently available financial information. This won’t be easy, and while we may not reach a successful solution applicable to all businesses, in trying we will further this important dialogue, which will be valuable progress.” Paul Polman, CEO of Unilever and member of the project, welcomed the move, and says: “Long-term investment and sustainable growth models go hand in hand. Businesses must operate with purpose embedded in their strategy, serving their shareholders and wider society. The ability to articulate this in a standardised, meaningful way has long been needed so markets can properly measure this broader approach to value creation.” Indra Nooyi, Chairman and CEO of PepsiCo and member of the project, commented: “Business must do more than simply turn a profit. We must also be guided by a deep sense of purpose. This means measuring our success not only quarter to quarter, but also year to year and decade to decade. It means creating value for shareholders as well as society. Companies that embrace this mindset will be the ones to thrive long-term.”