CEO MONTHLY / CEO OF THE YEAR AWARDS 2023 14 CEO MONTHLY / ISSUE 2 2024 8 Delighting Donors Equals More Donations t the very heart of Givecloud is an ambitious team who possess a shared desire to do their best work alongside likeminded individuals who do the same, ultimately contributing to making the world a better place. As CEO Josh Bloomfield aptly puts it, “great people, helping great people, do great things.” It is the overarching ambition of the team to make the dream of a world where nonprofits are free to focus all of their time and efforts on making a true impact into reality, using state-of-the-art online software to streamline the fundraising efforts of such organisations, raising their profits, building effective, lasting donor relationships, and keeping their resources focused solely on the mission by handling the rest. Despite being immensely proud to head up this operation, Josh has never been a huge fan of the idea of leadership, a concept that seems to have followed around his whole life, as the eldest child, frontman of a band, and the most outgoing member of his faith community. As he explains, “I was well into my early 30’s by the time leadership transformed from a weight I carried on my shoulders to a gift I cherished. I began to see the difference I could make in the lives of others - being able to see treasures in others they couldn’t see themselves and nurture that treasure.” When one possesses qualities such as this, people have a habit of following. It was 2017 when Josh was faced with somewhat of an ultimatum, start a company, Nov23626 With more than seven years of CEO experience under his belt, Donation Platform CEO of the Year 2023 – Canada Josh Bloomfield heads up Givecloud, a human-first tech company that serves to empower nonprofit organisations across the world, utilising pioneering fundraising solutions that not only change, but enhance, interaction with a brand, resulting in delighted donors that are proud to advocate for a cause and donate generously to it. Bolstered by world-class technology and a stellar, dedicated workforce, Givecloud achieves profit goals while putting the fun back in fundraising. Josh tells us more about this noble cause and the triumphs that have led to him receiving this title. A or become a minister. Through the latter, Josh believed he would be trapped within his local community, unable to fulfil his ambitions of making a limitless impact, something that both thrilled and terrified him in equal measure. On the back of limited business experience, having worked jobs in everything from government grant management to enterprise commerce, grocery supply chains, and property appraisal services, a range of tech and market experience would become the foundation that Givecloud was built atop of. Whilst Josh was used to relying on himself, it was the relying on other people that initially troubled him. Josh tells us, “if Givecloud has taught me anything, it’s that the most fulfilling and sustainable business success comes not at the cost of people, but for the sake of people.” Today, Givecloud has an internal culture that prizes true care – for customers and each other. This new foundation quickly replaced Josh’s experience and is stronger and more stable foundation to build from, as it seeps into the company’s values in a way that a poster on the wall or a training manual never could, it is in the heart of the team now and a necessity for every subsequent team member that will be hired. Josh explains, “it bleeds into our customer interactions, into our product, into our code, into our partnerships, into everything we do.” This makes Givecloud special, but it is not the only way that this company has distinguished itself, with key emphasis being placed on what can only be called an obsession when it comes to providing the premier donor experience. Across the space, many of the competitors the business faces are focused solely on facilitating an online transaction. Things are a little different at Givecloud, as Josh describes. “Our passion lies in the nuance of creating online experiences that really connect with the heart of the donor. A delighted donor is a more devoted donor. A devoted donor donates more, donates quicker, donates again, and tells their community about it.” Central to this passion is the aforementioned team, with everything reverting back to integrity, hard work, and initiative. When it comes to what is expected, Josh admits that an almost impossible balance has to be struck – “a grit to do their best work, a humility to grow, and a deep care for our customers and their co-workers.” For Josh, “seeing and helping others do their best work, whether it’s a co-worker or customer, amplifies a sense of deeper purpose. The outcome is we build a better product, drive higher profits, […] invest in people.” Through this commitment, a pecking order has been solidified that puts people first. People, product, profit is an ethos that Josh and the team remain steadfast in their commitment to. Operating within the fundraising sector is not easy however, and with many nonprofits being operated by ambitious individuals with plans to change the world, feed the hungry, heal the sick, and so on, it seems almost counter-intuitive that society makes these individuals beg for money from those in suits. Oftentimes, those who provide their money to such organisations expect regular updates on how this money has made as a difference, hindering the owners of such nonprofits who work tirelessly to try and execute the core mission of their organisation. Trying to remedy these issues is a challenge that the team face constantly, and something that can be achieved to an impressive degree by Givecloud’s patented Causemos technology. Technology of this calibre has allowed donors to donate to causes with confidence, while simultaneously empowering the organisation to use a process of social fidelity (leveraging such indispensable elements as social media channels) to verify a donor’s impact, ensuring the donor feels a connection and that they have truly made a difference to the cause. A programmer by trade, Josh has relished the opportunity to create and hone such technology, but other elements of running the business have certainly taken him some getting used to. He tells us, “learning how to lead, trust, and empower others has been a challenge - especially when they’re far more seasoned at their trade than myself. It’s been very uncomfortable hiring senior leaders, from lofty companies like Shopify, Blackberry, and Lightspeed, then feeling the pressure to live up to the standards of leadership and execution they’re accustomed to.” Of course, it has been essential for Josh to do so, so
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