CEO MONTHLY / CEO OF THE YEAR AWARDS 2023 28 CEO MONTHLY / ISSUE 1 2024 9 Grow Your Brand With the Help of Health and Fitness Influencers When Jonathan Lundy first embarked on his weight loss campaign, hoping to lose 15 stone, he found it very difficult to find free information online to guide him regarding accessing personal fitness coaches, gym access, or indeed anything else that might help him in his resolution to improve his health. Endeavouring to cut some 15 stones from his body within a year, Jonathan was committed to finding the best quality assistance out there. It is from this reference point that his company Gymfluencers was born. He was resolute in his desire to help others who might be starting down the same path he himself had recently walked. And so it was that Gymfluencers came to exist; a free resource that is now in use by a million people all over the globe. The company reached out to over 1200 brands who had all been experiencing issues with influencer marketing in one form or another. This was the push, the gap in the market so to speak, that Gymfluencers swooped upon. It resolved to bridge the void in existence between brands and talent, thus helping both to capitalise on their marketing strategies. Jonathan oversees all aspects, and is integrally involved in both sides of the equation (both brands and influencers). His specific focus encompasses future proofing the business, and building up sales. The company already has 4000 influencers on its books, which extends to some well known faces such as Team GB members, renowned football stars, personal trainers, and enthusiasts. It helps brands by providing easy access to a network of influencers who are committed to championing everything related to health and fitness. Likewise, for influencers it helps grow profiles, and puts them in a position to get paid by the brands they cherish. Jonathan’s route to career success began when he was a teenager, selling things on eBay. Later on, as an adult, he became involved in the marketing campaigns for large online casino sites. This all changed when he made the decision to embark on something truly positive within the health and fitness realm by launching Gymfluencers. Today, the company is trusted by many of the world’s biggest brands including MYO Master, The Body Shop, Hello Fresh, ZENB, and spacegoods to name but a handful. As company CEO, Jonathan’s leadership style is clear, economical, and fast He feels it is readily apparent if someone can do the job within the space of a week or two, and is happy to progress those who can. From the very beginning, Gymfluencers has had a strong belief in the importance of solving any issues raised by brands. The way it is set up enables it to operate in a way no other company can, providing brands with links to influencers within a week, whether they want to work with one or a thousand. The company offers brands the ability to own any content posted by an influencer from day one, allowing them the opportunity to reuse and repurpose content however they wish, with no further fees ever assigned. Jonathan is very proud of his company, and feels that it proves itself continuously and consistently throughout every campaign. Looking to the future, there are plans afoot to launch similar platforms bridging brands and influencers for market sectors such as dogs, travel, and families. We are supremely impressed, and look forward to seeing just how far this innovative idea can further progress! Company: Gymfluencers Web Address: gymfluencers.agency Contact Name: Jonathan Lundy Nov23405 Jonathan Lundy is a CEO who knows a thing or two about the health and fitness industry, where it succeeds and where it falls short. He created Gymfluencers to address the paucity of information regarding access to coaches and gyms online, with his interest in the matter having come from a place of personal weight loss needs. As a person who has steadfastly navigated a path to shed 15 stones in weight, Jonathan was determined to put his new found knowledge into practice by sharing what he’d discovered in order to help others. He has now been named as Health & Fitness Influencer Marketing CEO of the Year 2023 – UK, following which we decide to take a closer look at the company.
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