CEO MONTHLY / CEO OF THE YEAR AWARDS 2023 49 CEO MONTHLY / ISSUE 12 2023 22 n the four years since Attie Butler took over as CEO of Assessment Toolbox, he has increased the company’s revenue by more than 70%, including a 24% growth this year alone. With numbers such as these, it is easy to see the exceptional work that the team undertake on a daily basis and understand how the business has managed to forge longstanding relationships with more than 550 worldwide clients. This proven track record is representative of a business that is consistent, reliable, and constantly exceeds expectations of clients. A great deal of this success can be attributed to Attie, who serves to motivate the company’s team to ensure high standards, integrity, and accuracy are present across all elements of Assessment Toolbox’s services. These traits have become synonymous with the name Attie Butler, who even from a young age demonstrated a passion for leadership and business. Starting his career at Sanlam, Attie quickly ascended through the ranks as a direct result of his skill and dedication, where his ability to successfully navigate complex challenges caught the eye of business leaders and set his journey to become a CEO in motion. Assessment Toolbox’s unique approach to people analytics serves to provide a detailed and comprehensive understanding of the skill of an individual, their behaviour, and their potential to thrive in a company’s working environment. At the helm of all this is Attie, who prides himself on continuously challenging the team to innovate, while simultaneously seeking out new business opportunities that establish the business as being a frontrunner in the industry and consistently coming out ahead of the competition. Aside from his work with Assessment Toolbox, Attie’s portfolio contains a plethora of other highlights, such as being the co-founder and CEO of Ignite Advisory, a consulting business specialising in public sector consulting, that pioneered a variety of unique solutions under his tutelage. As a successful and published author, Attie has also lectured at the University of Stellenbosch’s School of Public Leadership in its business school, as well as having acted as chairperson for School Governing Bodies. With previous international experience working for Auditor-General, SA, and Deloitte, Attie possesses an informed Innovative and Collaborative Leadership Since its establishment back in 2007, The Assessment Toolbox has successfully grown into one of South Africa’s most-renowned and largest privately owned assessment companies. Through its online assessments, coaching, and HR services, it offers a flexible and accessible way to boost the potential of a client’s team wherever in the world they may be. Boasting a dedicated team of professionals stretching across three offices and a reliable of network of 20 nationwide associates, the company guarantees a seamless delivery service to clientele across all locations. All of this has been made possible thanks to CEO and awardee Attie Butler, who is known for his strategic vision, innovative thinking, and unwavering commitment to excellence – and he has now been crowned our Human Capital Consulting CEO of the Year 2023 – South Africa. approach to leadership, one that is centred wholeheartedly around supporting the members of his team and nurturing a positive and productive working environment. Holding a firm belief in maintaining open channels of communication with all staff, a family dynamic has been formed where everybody cares for, looks out for, and supports each other. Attie ultimately acts as a team member, working from within and leading by example, mirroring the exceptional standards the company has come to embody. One key strength possessed by Attie is a unique ability to formulate and execute a compelling vision, as he is unafraid of taking well-informed and calculated risks which have helped the company navigate market disruptions and take advantage of new and exciting trends. In an environment increasingly becoming defined by advancements in technology, Attie Butler’s embracing of innovation and forwardthinking approach to solutions has acted as the driving force behind Assessment Toolbox’s constant success in the field. Attie also cherishes collaboration above all, with Assessment Toolbox’s team meeting virtually once every week in themed meetings to discuss the company’s culture and measure it against pre-determined goals and values. Firmly believing in the importance of staff development in the fields of professionalism and excellence, quick decisions can be effectively made that save time and create further efficiencies. Ultimately, Attie Butler stands as a beacon of participative leadership, constantly inspiring others and striving for greatness within the industry. Team members are quick to praise their CEO, who is frequently cited as innovative, caring, positive, determined, strategic, and humble, with Attie himself even stating, “These successes are definitely not mine, but that of [my] very special teams.” Contact: Attie Butler Company: The Assessment Toolbox Web Address: https://www.assessmenttoolbox.co.za/ I
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