CEO MONTHLY / CEO OF THE YEAR AWARDS 2023 55 CEO MONTHLY / ISSUE 12 2023 10 With its deep understanding of the farming industry, PrüvIT Technologies Inc. continues to evolve its technology to address clients’ changing needs. Through its integration of blockchain AI networks and machine learning, the business has revolutionised how disease outbreaks are managed by making traceability fast and efficient. There are increasing demands within the livestock industry for transparent and effective systems to support the production chain. PrüvIT Technologies Inc. is committed to creating a future where the livestock chain is interconnected with reliable technology to ensure producers can access the resources they need to thrive. With its dedication to innovation, the business aims to usher in a new era in livestock management. PrüvIT Technologies Inc. seeks to craft accurate solutions driven by the needs of its clients to combat real-world challenges. All innovations aim to solve a tangible problem with evolving technology to ensure the company remains at the forefront of innovative solutions. By understanding the complexities of the sector, Steered by CEO Corlena Patterson, PrüvIT Technologies Inc. harnesses innovative technologies to create its efficient livestock traceability systems. With roots in livestock production, the business aims to combine its precise technology with accurate solutions to create an advanced farming application. Under the tenacious leadership of Corlena Patterson, PrüvIT Technologies Inc. is committed to solving real world problems for livestock producers. Here we speak to Corlena Patterson, who has received our award for this year’s Livestock Software CEO of the Year. PrüvIT Technologies Inc. provides transparent and dependable systems that fulfil the business’s pursuit of excellence. The company has matured to expand its advanced offerings to new territories while remaining steadfast in its core values of innovation, reliability, passion, and transparency. PrüvIT Technologies Inc. now uses its cutting-edge technology to preempt industry problems and ensure its solutions are equipped to deal with evolving challenges. CEO Corlena Patterson has dedicated her life to exploring the agriculture landscape. As part of a family that owned a livestock auction mart, her journey has paved the way for in-depth insights into the sector. With a Bachelor’s in Animal Science and a Master’s in Veterinary Studies, Corlena’s academic background has enriched her understanding. In her professional life, Corlena has worked in oilseed processing and pioneered a method of extracting high bypass protein from cold-pressed soybeans. Her passion for education has led her to serve as an adjunct professor at the University of Guelph in both the Equine and Agriculture departments. As the Executive Director of the Canadian Sheep Federation, Corlena has gained valuable insights into the challenges facing the livestock industry. Her education and dedicated work on numerous committees and advisory boards continue to influence her leadership journey. Corlena brings her eclectic experiences and deeprooted passion for agriculture to her role as CEO every day. Speaking on her leadership style, Corlena Patterson says, “My leadership journey has been one of continuous learning, growth, and reflection. If I were to sum up my style, it’s a tenacious and relentless pursuit of excellence. Over the years, I’ve been fortunate to mentor numerous students, offering them extensive experiential and internship opportunities. This mentorship isn’t a oneway street; it’s a symbiotic relationship where I learn as much from them as they do from me. I’m not a leader who stands on the sidelines. I’m right there, rolling up my sleeves, working alongside my team. Recognising and appreciating the hard work of others is paramount.” At PrüvIT Technologies Inc., the main focus is not outperforming competitors but catering to the requirements of the livestock industry. PrüvIT Technologies Inc. prides itself on its continuous research and development to find more efficient and sustainable solutions. As a partner, collaborator, and innovator, the company aims to deliver innovative systems that will shape the future of livestock technology. Looking to the future, PrüvIT Technologies Inc. plans to continue innovating the technology used in its livestock traceability systems with further AI and data integration. Its research team is committed to enhancing its camera vision capabilities to better assess animal welfare and help producers make informed management decisions. Through the integration of AI technology, clients will be better equipped to monitor lesion development and biometric changes, resulting in improved animal wellbeing. Traceability remains at the heart of the business and PrüvIT Technologies Inc. is dedicated to crafting tools that seamlessly collect and report data. CEO of PrüvIT Technologies Inc., Corlena Patterson concludes, “Throughout my career, I’ve consistently aimed to uplift and empower those around me. I believe in fostering an environment where challenging discussions are not only allowed but actively encouraged. I hope my approach has instilled a sense of confidence in others, emphasising the importance of ethical behaviour and the recognition of accomplishments. As we navigate the ever-evolving landscape of our industry, I remain committed to personal growth and fostering a culture where every voice is valued.” Contact: Corlena Patterson Company: PrüvIT Technologies Inc Web Address: https://www.pruvit.io/ Advanced Solutions for Livestock Traceability
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