CEO MONTHLY / ISSUE 8 2023 7 Advertising Chairperson of the Year 2024 (Caribbean): Arnold Foote The advertising industry plays a central role in today’s world; it is a powerful driver of commerce, a means of educating and informing the public, and a significant force behind the media and content we consume. With this influence in mind, those who shape the future of this industry must approach it with the levels of responsibility, mindfulness, and reverence shown by Arnold Foote, Chairperson of The AdMark Network, a fully integrated communications ecosystem powered by global alliances. As Arnold is named in the Chairperson Awards 2024, we hear more about his inspiring journey. Founded in 1964, Advertising & Marketing (Ja.) Ltd. – now part of The AdMark Network serves a diverse range of clientele, from food to finance and everything in between. With two agencies in Jamaica – AdMark and AdMark Media; AdMark North America, a Florida Company and FCB Foote Advertising Ltd. in Trinidad and Tobago, two content creation companies - Content Engine Ltd. in Jamaica, and Content Engine Productions in Florida, a research company - Base Metrics Ltd. a property company and a soon to be launched digital innovations agency - HAI; The AdMark Network is on a mission to harness the collective power of diverse and passionate thinkers, creators, strategists, and storytellers, aiming to craft ideas that transform consumer behaviour. Arnold Foote has helmed the agency over two decades, though his journey into the industry truly began at the age of five. He would accompany his father, the late Prof. The Hon. Arnold Foote OJ, CD, JP, to the agency he founded, Advertising & Marketing (Ja.) Ltd. From a young age, Arnold’s father instilled within him a profound understanding of the business, and a unique perspective on agency life that few are able to experience so early in their career. “My father was not only a mentor, but also ensured that I understood the intricacies and values foundational to our company,” Arnold reflects. When Arnold formally began his career, his first role was as a merchandiser – a hands-on experience that set the tone for his approach. From there, he worked in delivery and took on various other positions over time, each role providing him with a comprehensive view of the agency’s operations whilst building his skillset. Whilst on this journey, Arnold also trained as a writer, designer, and over-arching creative, which has allowed him to develop a unique, wellrounded perspective on both the industry and the diverse needs of its clients. In 2004, Arnold moved into a full leadership role, a transition that marked a significant chapter in his journey. Since then, he has been deeply committed to steering his agency’s growth, honouring his father’s legacy, and adapting to the evolving landscape of the industry. “I still find myself hearing his voice from time to time, offering perspective and guidance – a reminder of the values that have been with me from the start,” Arnold tells us. “In my current role as Chairperson, I draw heavily on these past experiences. Understanding the business from the ground up has given me insights into the operational, creative, and strategic layers of agency life as well as the view from a client’s perspective.” As a result of his varied career, Arnold takes a hands-on approach in his leadership style, a tactic that he attributes to how he was trained and raised within the industry. He believes in actively involving himself and being “in the thick of things”, an approach that allows him to see nearly every aspect of the agency and its operations, thus making more informed, strategic decisions. In doing so, he also ensures that he remains connected to the team and can closely guide projects to align with The AdMark Network’s vision and client goals. Leadership has its challenges, and Arnold has successfully navigated a dynamic Caribbean market, addressing the evolving needs of the business landscape and responding adeptly to economic fluctuations. The AdMark Network recognizes the significant value in continuously investing in team development, as the benefits of a skilled, agile workforce far outweigh the risks of turnover. During the challenges of COVID-19, the agency acted as a first mover by quickly establishing effective remote work protocols, preparing the office for safe operations, and ensuring staff welfare, demonstrating adaptability and foresight. This commitment has allowed the agency to maintain momentum and explore new growth opportunities across the region, reinforcing a culture of resilience and continuous development. We are deeply thankful for the exceptional clients we have had the privilege to work with over the years, whose vision and drive is inspirational. Collaborating with some of the most talented marketing minds across the region has been a true honour, enriching our journey and pushing us to consistently deliver our best. I owe a special tribute to the late Prof. the Hon. Arnold Foote OJ, CD, JP our founder and my father who was a remarkable figure and whose mentorship has left a lasting impact on the industry in the Caribbean. His expertise and commitment to the industry set a powerful example, one that we carry forward with pride and gratitude. Looking to the future, Arnold tells us that over the next 18 to 24 months, The AdMark Network will focus on expanding its content creation capabilities and executions, particularly for broadcast and streaming platforms. As for Arnold? “I truly love what I do, and I’m driven by an enduring curiosity and commitment to learning,” he tells us. “There’s a 21-yearold within me who insists on continually seeking out new skills and knowledge to stay energised and relevant. For me, building on our current success means staying shoulder to shoulder with the team, continually immersing myself in the evolving landscape of our industry. With the next generation Danielle Foote, my eldest daughter already active within the agency walls, I am truly looking forward to what the future holds.” Contact: Arnold Foote Company: The AdMark Network Web Address: https://theadmarknetwork.com/ Sep24140
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