CEO MONTHLY / Female CEO of the Year Awards 2023 20 Mar22259 Most Innovative Marketing & Branding CEO 2023 (Gauteng): Tanya Naidoo Image At Work serves as the meeting point for creativity and reality, with this people-driven company having been built upon a rock-solid foundation with the cornerstones of integrity, honesty, and mutual respect being championed above all. It is the aim of all involved with the company to maximise the value of its customers by providing creative solutions that are both innovative and lasting, serving clients across the marketing, promotion, and manufacturing spheres in a manner that is timely and cost-effective. Heading up this successful operation is CEO and awardee Tanya Naidoo, who founded what is now Image At Work back in 1996, as an ambitious young woman determined to challenge the socio-economic and political barriers that obstruct women from entering into the corporate world. In the mid-1990s, Tanya Naidoo noticed space for a niche within the branding and manufacturing market, one that could be filled by incredible service, delivery, and innovation. All of this was taking place against a backdrop of change in her country, South Africa, where not only people of colour, but also women, were beginning to aptly challenge the patriarchal nature of the business environment and develop the necessary corporate muscle to thrive. Setting out upon her journey, Tanya single-handedly tackled operations, with a focus centred on marketing, events, and promotional items. Before long, Tanya found the relevant suppliers that could assist her in the small orders she was taking, with the push to meet sudden deadlines proving to be an incredibly difficult, yet rewarding, task. With sheer will and dedication to being flexible and innovative, Tanya continuously succeeded in her aims. Today, her company boasts the industry’s fastest turnaround time. At present, the team is comprised of more than 60 hardworking, expert individuals, who together assist the business in providing fantastic service to clients across the board. Through promoting a culture that prioritises teamwork and togetherness, bolstered by a shared determination to preserve the business’ vision, the team at Image At Work have endeavoured to reach the peak of excellence, making the goals of themselves and their clients a reality by effectively operating as a collective. This team sets the company apart in a highly competitive industry, as does its more than 30 years of experience, with services being provided under one roof. Having proudly positioned itself to be uniquely structured in the fields of line marketing, branding, manufacturing, promotional gifting, and events production, a holistic, quality solution is provided in a swift and efficient manner. Tanya and her team’s commitment to being adaptable means that the business can operate with no minimums. This allows everyone to work with Image At Work, no matter how small their order is. From small start-ups to its regular clients of varying sizes, each client is greatly valued and understood – resulting in Image At Work’s responsiveness to their distinct needs being highlighted. Specific services offered by the firm are vast, with this selection representing Tanya’s two-fold commitment to innovation and quality. Across this host of services, an unmatched turnaround is apparent, with its expert designers operating faster than any other design agency in the area, creating unrivalled concepts and production designs as well as rendering animation, and setting up production files across all of the machines and branding mediums on offer to clients. As for the other services that comprise the more than 20 offered by the firm, these are inclusive of embroidery, clothing, dye-sublimination, laser/foam cutting, fabrication, bespoke packaging, and finishing, this in addition to a host of special projects and logistics. Each of these services is available on a national scale, with Image At Work presently delivering to any South African province, as well as internationally with more than 17 African countries, Canada, and parts of America also making use of the team and their excellent services. Ultimately, Tanya Naidoo has come a long way since beginning this journey on the back of employment at multi-media houses and has proved instrumental in orchestrating the continued success of her company, balancing excellent client skill with the relevant hands-on experience she has garnered through the years, to stand proudly as one of the sector’s best and brightest CEOs. Contact: Tanya Naidoo Company: Image At Work Web Address: www.imageatwork.co Oct23621 This comprehensive transformation not only empowered my business with greater self-reliance but also positioned it as a dynamic force, capable of adapting to diverse demands across the manufacturing and customization spectrum. The evolution from struggling with suppliers to orchestrating a multifaceted operation underscores the resilience and strategic vision that have become integral to the success of my enterprise. Tanya Naidoo, CEO “ “
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