CEO MONTHLY | Female CEO of the Year Awards 2024 11 Best Residential Property Development CEO 2024 (Eastern Australia): Alissa Birch Like many great business leaders, Alissa Birch, Capital Luxury Residences’ trailblazing CEO, wears multiple hats, all of which have proven integral in building the creative vision of the multifaceted construction firm, whilst ensuring success across its day-to-day operations. From taking charge concerning the concept and design of every project the business executes, through to personally guaranteeing that unique, high-quality materials are sourced to bring designs to life, Alissa undoubtedly takes a hands-on approach to her role. Even as the business has grown from a niche start-up to a nationally recognised firm celebrated with a number of industry awards, Alissa’s commitments to the areas of quality, innovation, and sustainability have remained steadfast. “Building CLR from the ground up has been a rewarding challenge,” Alissa explains, “and being at the forefront since inception has given me invaluable insight into every facet of the business and reinforced my passion for designing extraordinary homes which inspire and delight.” With a background in design and project management, Alissa was quickly able to pick up the technical aspects of property design and construction, all of which are delivered to the highest standards at CLR. However, it is the skills she has picked up as a mother of five that have served Alissa best, with the levels of organisation, communication, and adaptability required to run a household of this size bleeding over into her professional life, ultimately making Alissa the perfect leader of the high-performing team she has assembled. Despite having a keen entrepreneurial mindset and boundless enthusiasm for luxury home development, Alissa’s journey in this maledominated sector has not always been easy, and she has had to navigate many challenges stemming from long-standing gender norms. Luckily, as Alissa tells us, “over the past few years, I’ve noticed a shift, albeit gradual, as more women are stepping into roles across the industry, from project management to skilled trades. This progress is encouraging, but we still have a long way to go.” “I hope that, by leading CLR, I can be a part of this shift and help open doors for more women to succeed in property development and construction. As a mother of three daughters, I’m passionate about instilling in them the belief that there are no limits to what they can achieve.” This belief that the sky is the limit has also translated to success within the company itself, which has faced tremendous, unprecedented success over the past 12 months. Having completed five award-winning homes which have all broken sales records and set the standard for other luxury designers to meet, Alissa’s expectations at the start of 2024 were smashed by the end of the year. With 2025 and 2026 set to see four remarkable homes constructed, Alissa is focused on continuing to push the boundaries of luxury and elegance. In order to guarantee this is case, the business has started to embrace a more focused approach, diverting from its recent trend of taking on more projects to put all of its energy into a smaller amount, allowing it to create undisputed masterpieces each and every time. CLR has always only handled a small number of client projects for this very reason, but its decision to double down on its exclusivity in the face of the continued growth is a bold reflection of an unwavering commitment to never compromise on results. Finally, when it comes to her own future, Alissa remains driven to cementing Capital Luxury Residences’ status as a luxury designer, as well as striking an improved balance between the personal and professional elements of her life, ensuring holistic fulfilment. Last but not least, Alissa Birch strives to serve as both a role model and a support system for other women in this industry, making her both a construction pioneer and a worthy winner of this award, which Alissa believes to be the biggest achievement of her career to date. Contact: Alissa Birch Company: Capital Luxury Residences Pty Ltd Web Address: clrgroup.com.au Oct24454 Based in Queensland, Capital Luxury Residences Pty Ltd (CLR) is a vertically integrated property firm delivering an array of seamless development, design, import, and construction services all under one roof. Specialising in luxury, high-end homes, CLR brings a unique finish to every project, ensuring no two homes are the same. Making sure this is the case is CEO and Design Director Alissa Birch, who has overseen almost every element of the firm since co-founding it more than five years ago.
RkJQdWJsaXNoZXIy NTY1MjM3