Global CEO Excellence 2017

CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2017 37 , Publicis Media is home to leading world-class media agencies – Starcom, Zenith, Mediavest|Spark, Blue 449 and Performics – and a range of centralized global practices that focus on everything fromanalytics to business transformation to content. Marta Ruiz-Cuevas tells us more. Communications & Media CEO of the Year 2017 - Central America Publicis Media is the media solutions hub of Publicis Groupe. In keeping with Publicis Groupe’s “Power of One” model, the firm provides a seamless and flexible way for our clients to get the best media services available. They specifically benefit from the scale and clout we hold collectively in the marketplace; the range of services Publicis Media provides; the centralized, data-driven practice specialties that help power some of our best work; and broader access to the best solutions from across Publicis Groupe. As CEO of such a dynamic and innovative firm, Marta has to draw on her vast experience in this field to ensure excellence, as she explains. “Personally, I have been in this business long enough to know that you can never sit still. It is constantly changing and you need to be nimble and flexible; you need to go where the consumer is going. Consumers are adopting technology at a much faster rate and consuming content in ways, and at a speed, we never dreamed about. During my time at Publicis Groupe, I have seen our agency evolve to meet those changing client needs. I have been fortunate to work across many different disciplines, clients and regions. I have spent time in the US, Spain and Mexico and helped move digital from a separate silo into the very core of our organization. The latest evolution of Publicis Media is very exciting for me, as it gives us a powerful proposition in the marketplace. We can add more value for our clients by bringing together our collective insights, innovation, technology and data. We are not just transforming marketing our clients; we are also transforming their business. “As CEO of Publicis Media Mexico, I am responsible for cultivating a powerful platform for which our agency brands can flourish. In addition, I drive operations and transformation across the business through our Data, Technology and Innovation practice. Together, with our global agency brand and practice teams, we are continuously looking for ways to innovate, refine and deliver on our clients’ business objectives. My greatest responsibility will be delivering on Publicis Media’s three pillars of Talent, Trust and Transformation, as well as continuing to shape and differentiate the agency of the future and this is what I would like the people in my team to focus on. I have always surrounded myself with a team of people that complemented each other, people with a variety of skills that made the team bigger and better than the sum of each one of us individually. Motivation and a participative mind-set get the best of each individual. If you want your team to believe in the project, you have to truly believe in it first; and if you are passionate about it, the team will embrace it 100%.” Moving forward, Marta’s ongoing focus will be on keeping ahead of the technological market and ensuring excellence for Publicis Media, as she concludes. “Overall, one of the things that motivates me the most about our industry and where communication and marketing lives today is the ever-changing environment. Technology has made our jobs more complex, more challenging and more fascinating than ever. As time goes by, instead of feeling that I know more, I feel quite the opposite, the more I learn the more questions I have. I just finished an executive master in digital marketing where I had class every Friday from 4pm to 10pm and Saturdays from 9am to 2pm for over two months; that was tough. Next week I am going to Harvard for a seminar in Digital Business and I have a feeling that when I come back I will have more questions; this is what I love about our industry, the speed is such that one has to keep challenging the status quo.” Contact Email: marta.ruiz-cuevas@ publicismedia.com Address: Bosques de Duraznos 47, 4rd Floor, Mexico City, 11700, Mexico Phone: 0052 55 5246 5800 24, rueSalomondeRothschild - 92288Suresnes - FRANCE Tél. :+33 (0)1 57 32 87 00 / Fax :+33 (0)1 57 32 87 87 Web :www.carrenoir.com PUBLICIS PUB_16_9404 _Logo_Media_Pant 04/03/2016 ÉQUIVALENCEPANTONE ® PANTONE 871 C NOIR 100% Ce fichierestundocumentd’exécutioncréé sur IllustratorversionCS5.