CEO MONTHLY / Global CEO Excellence Awards 2022 10 Despite the recent trials and the historical tribulations that the world has thrown at both it and its industry, Bennelong Funds Management has made itself a cornerstone element of the global investment industry. Its expansive, impressive, and well-managed portfolio of investment options appeals to a huge myriad of different clients, many of whom go on to become stalwart partners to the business after experiencing the personalised, highly empathic, and professional work that Craig Bingham and his company do. s a global investor, Bennelong Funds Management’s role in its industry is one of serving the need for investment solutions that cover a wide variety of bases whilst not sacrificing quality. Nominally, it has made itself an expert in this field, granting its clients access to a myriad of multiboutique business options to a broad cross section of the market’s investors and interested parties. It conducts itself by way of ten strategic partnerships in boutique investment management in this way, offering actively managed investment strategy options across Australia, the UK, the Asian markets, and with several other global equities that have been emerging in the market. Fundamentally, its listed global infrastructure, real estate, and global emerging markets investment options allow it to provide a rich, in-depth, and expansion portfolio of opportunities for its customers; each boutique option within which is the majority owner of their businesses and invest in their own funds. This ensures that their objective line up with the clients, and creates a streamlined approach to investing that all parties appreciate. With high performance guaranteed and high-quality customer service as a backbone, CEO Craig Bingham has worked hard to make each of his ambitions a reality through this company by improving the worldwide investment ecosystem. Such an ambition forming a cornerstone of its business – and further fuelled by its people-first attitude – Craig has cultivated a business that takes good care of its clients, its staff, its peers, and its partners, living its ethos of mutual respect and showing its industry the true meaning of this with every interaction. With such a dedication to open communication that Craig has been keen to foster within his staff, each of them show curiosity, resilience, strength of mind, and empathy, taking the business into the future by always being ready to respond to and act on client needs. Critically, all of this has translated into making Bennelong Funds Management a wellrespected part of its market. Moreover, it thanks its staff for their continual dedication and hard work by making sure that their own needs are addressed and that they always have an opportunity for upward momentum, corporate growth, and personal development, ensuring that by having a happy group of staff, it has happy clients. Having come to prominence within the investments industry from a career in institutional sales, Craig was given a frontrow seat to macro-trends and the emergence of great change in the market, achieving true understanding of such things by talking to the key players involved. Thus, he was able to cultivate an in-depth and empathic knowledge of what makes such macro-trends tick, and who drives them, hearing the evidence included in the reports first hand from the people behind the numbers. Each organisation that he worked for before he started Bennelong Funds Management played a pivotal role in getting him ready to run the company, too; from people to leadership style, do’s, and don’ts, he received a professional working education in corporate leadership, eventually taking him to chief executive officer status. The periods of learning that have brought him to his current role allow him to take a fully inspired and educated perspective within it, making him a linchpin of the company, something that has allowed him to grow Bennelong Funds Management into the enterprise it is today. Additionally, this discovery journey led him to realise the importance of self-reflection in leadership. More than anything else, reflecting on one’s own accomplishments and shortcomings is what allows one to adapt and be flexible, something that is critical to anyone assuming any sort of leadership role. This becomes even more critical in the context of global investments, as the market fluctuates so often and for so many reasons that its key players cannot afford to stagnate. Indeed, this constant change and shift of the sands keeps everyone on their toes, and Craig hopes that the adaptability he continuously enjoys as a result of this will never end, allowing him, his staff, and his sector to constantly grow and change into something fitting the world around it. Essentially, another critical element to long-term partnership, and something Craig has been keen to instigate May22446 A Fund Management CEO of the Year 2022 (Australia): Craig Bingham
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