CEO MONTHLY / Global CEO Excellence Awards 2022 6 instrumental in making the dream come true.” Building a team that can achieve the vision that Rob has had for Cyemptive was by no means straightforward. He worked tirelessly to bring together a host of thought leaders and experts in the field of cyber-security. These are people who know the importance of good cyberhygiene and are committed to offering a comprehensive cyber-protection level that no competitor can match. “I believe in surrounding myself with the right people, placing them in the right seats, and then empowering them to execute at the highest levels,” Rob explains. “That being said, effective empowerment requires alignment on what we are seeking to achieve plus a structure to guide us. Guiding this team of talented individuals to joint success has required Rob to pick his input carefully, allowing people the independence they need to flourish whilst keeping the company moving in the same direction. We asked him how he managed to ensure that everyone understands the vision he presents. “It is essential to set, communicate, and align on the core purpose of the company, the values we will all adhere to, and clear, measurable goals, objectives and associated initiatives,” he says. Whilst this might seem straightforward, Rob insists on the ability to track these values so that any drift can be quickly identified. “Overlay a performance measurement system and retain the ability to adjust quickly when needed. Be relentless. This requires leadership and adaptability to an ever-changing world.” The ever-changing world that Cyemptive finds itself in is why they have had to set themselves apart from the crowd. Companies are increasingly suffering from the negative impact of sophisticated ransomware and malware attacks. Industry research suggests that more than $7.5 billion was lost in 2019 alone, an amount which has only increased as more companies begin to depend on their digital infrastructure and as more people have seen the illegal potential in taking advantage of the gaps in the market. This growth is shown by the FBI’s Internet Crime Complaint Center, which has reported an over 300% increase in the number of complaints per day during 2020, compared to pre-COVID-19 reporting. In many ways, it was the COVID-19 pandemic that proved to many the need for a system that Rob and his team had created. In short order, more and more people were working from home creating a situation where emerging threats could have a greater impact than before. The current processes such as big data analytics, machine learning, artificial intelligence, checksum technology, monitoring known signatures and APIs, and human intervention simply are not effective when facing up to ever-evolving, zero-day ransomware variations. Cyemptive is. At the heart of how Cyemptive operates is the belief that solutions where humans must play an integral part are simply too slow to react to the challenges presented by modern hackers, who are using the latest technologies, and this is why companies and businesses need to react in kind. Artificial intelligence and machine learning often presents false positives, or worse, false negatives and can take days, weeks or even months to identify a potential compromise. Cyemptive’s CyberSlice, CyberScan, and CyberSLA technologies can do this in a manner that counteracts any attack and/ or pace a hacker can attempt. With system infiltration and data exfiltration taking seconds to minutes at most, a swift response is vital, and that’s precisely what Cyemptive offers. Whilst every organisation values cyber-security, no two systems are the same and each requires bespoke treatment to get the most out of what is being offered. It’s little wonder, therefore, that one of the first steps by the Cyemptive team is to start with a free assessment of their current cyber security and how effective that is. From this detailed analysis, the team produces a custom plan that guarantees superior cyber-hygiene, transitioning effortlessly from an organisation’s current state to one which is a secure ZeroTrust computing environment. The level of service offered by the team is truly exemplary, where clients have access to their own personal representative as well as 24/7 monitoring and support. At no point will you be left on your own. When you take on a Cyemptive solution, you take on a solution that is specifically designed to reduce organisational risk, cost and reputation exposure while providing financiallybacked performance guarantees. When up against threats that no one has ever faced before, the Cyemptive team are some of the few who have proven themselves capable of overcoming this significant threat. The consistency of the team in this regard has allowed them to make Service Level Agreements that financially guarantee they will achieve performance commitments. For Rob who has always had new and bold ideas, Cyemptive has allowed him to run with a concept that is genuinely disruptive. His idea is one which has evolved from people’s needs, but is entirely different to anything else. “I have been a disruptive thinker as far back as I can truly remember,” he tells us. “Focusing disruptive visions into real-world innovation is what I strive to accomplish.” Anyone can have ideas, but it takes tenacity and determination to transform those ideas into fully-fledged businesses. Today, Cyemptive is his primary focus and will remain so until the vision is complete. 2022 seems certain to be an exciting period of growth for the company, with three key areas of focus for the next few months. Firstly, the team intends to continue scaling the company using their existing suite of integrated end-to-end solutions, secondly, they intend to introduce an entirely new cloud-based security solution utilizing their unique, patented cyber technology and thirdly they are looking to finalise a partnership with a large, global firm to prepare to fulfil the initial vision of Cyemptive – that of making the world cyber safe. Rob is prepared to take on these challenges as they come, but it would be fair to say that Cyemptive is not the only solution he has thought about over the years. “I have many more ideas percolating in the back of my mind,” he tells us. “I’m ready to evolve from the idea concept, to develop the fundamental technology, and then get the right people behind it to drive another successful disruptive contribution.” For many people, the success, and sheer potential of Cyemptive would be enough. For him, it is just the beginning. With digital solutions now at the heart of almost every organisation, the impact of a cyber-attack can be grave indeed. Cyemptive is a bolt from the blue offering the solutions that companies need tomorrow - today. By keeping pace with how hackers and cyberattackers are threatening businesses, they have been able to prove themselves more than capable of delivering exceptional results. None of this could have been achieved, however, without the sterling efforts of Rob Pike. Cyemptive is the result of his vision, his determination and his passion for changing an ever-changing world. We celebrate his tremendous success in CEO Monthly’s Global CEO Excellence Awards 2022 and cannot wait to see where his inspiration takes him next. Company: Cyemptive Technologies, Inc. Name: Rob Pike Email: [email protected] Web Address: https://www.cyemptive.com
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