CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2023 28 Jun Tanaka is a transformative business leader with past responsibilities including CEO, CFO, CSO, and CAO, and board positions. He has performed specialities in general financial management, strategy, brand operations, legal, IT, HR and auditing services, covering 10 different industries. He was educated at London Business School, gaining his MBA (Master of Business Administration) in International Finance, Strategy and PE. He also completed an Executive Programme in Private Equity at the same institution. Prior to this, he completed a degree at Sophia University, qualifying as a Bachelor of Science in Business/ Managerial Economics. Jun is a distinguished academic, but above all else a diligent and capable manager who can help businesses to increase their revenue and foster growth. He has led his company Credos, launched in 2018, to become one of the top brand strategy consulting firms in Japan, with work completed for many of the International Management consultancy Credos Inc. is based in Tokyo, Japan. It specialises in HR Consulting and Brand Consulting, with an emphasis on Executive placement to top-tier consultancies including names such as BCG, PwC, KPMG, Abeam, and Deloitte. country’s top 100 brands. Jun himself has steered the management direction of seven companies, including Interbrand Japan, Ferrari Japan, Teletech, and Toppan Travel Service. Throughout his management career he has dealt with many recruitment agencies, always on the hiring side. He has overseen the hiring of many excellent human resources, helping contribute significantly to corporate value and candidate career advancement. Naturally, following on from this experience, he concluded that it is brand value improvement that is responsible for the increased success of corporate value, which is achieved first and foremost by the quality and rigour of its people. In 2012, under Jun’s guidance, his team had established the CBO (Chief Branding Officer) Club, of some 3,000 members, designed to meet the recruitment needs of major brand companies. This methodology also supports the growth of candidates aiming for new opportunities through all occupations and specialties. In a nutshell, Jun’s leadership of Credos focuses on promoting the business based on the belief that “corporate growth cannot be realised without customer satisfaction and employee happiness”. This is the direction Jun is leading Credos, and the story he wishes to impart to each and every partner business. The ethos of Jun Tanaka, and by extension Credos, is that the world is formed by many invisible connections, either in the digital or analogue realms. Jun believes that this might be expressed as fate, and that if two invisible strings overlap the connections formed are deep. According to Jun, this is the same in the world of career change, in particular, if the companies Credos works with to supply hired in staff have corporate branding that gels with a candidate’s own personal branding. As a company, it believes that each brand has a ‘core credo’, which translates as a worldview and value that the brand wants to achieve. It thinks there is a kind of brand synergy that occurs when brand credos attract each other, with universal values that overlap for both companies and individuals. The synergy created here pinpoints two (or more) things interacting with each other to enhance an effect or function. It is vitally important for both companies and candidates to have a clear vision of the worldview they want to realise through this symbiotic process. Furthermore, mutual understanding and mutual respect are very important for any point of contact. In the world of changing jobs, the degree of matching is tested through document screening and interviews. To establish exactly what candidate’s want to gain from their work might be described as being supported by four pillars of strength. The first involves the human concern, and asks the question can it be useful to people? The second pillar concerns the business credentials, and stipulates the query can you give back your skills and experience to those around you? Thirdly comes the work pillar, consisting of asking can you advance your career or get promoted? Finally, the fourth pillar is the ask will income and fringe benefits be increased? Jun and Credos believe in the stability of four united pillars, which come together to form a stable and versatile business structure. The prestigious title Management & Recruitment Consultancy CEO of the Year 2023 (Japan): Jun Tanaka has now been awarded. Well done to Jun, and to Credos Inc, who together are changing the way top level recruitment operates. Contact Details Company: Credos Inc Web Address: https:// credos.co.jp/ Contact Name: Jun Tanaka Management & Recruitment Consultancy CEO of the Year 2023 (Japan): Jun Tanaka
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