CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2023 6 Jun23618 Real Estate CEO of the Year 2023 (Southeast USA): Randy X. Ferreira Founded by its CEO, Randy X. Ferreira , Blue Roc Premier is a fully integrated commercial real estate firm specialising in multifamily properties, completing all facets of business including operations, renovations, accounting, acquisitions, financial modelling, investor relations, and much more. Randy has worked in the real estate and property management industry for more than 30 years, having gained vast experience and gone on to lead his own company with vigor. Following his recent well-deserved success within the Global CEO Excellence Awards 2023, we spoke to Randy to learn more about his extraordinary career and how he has elevated his firm to such exceptional heights. “Our mission first is to always strive to do the right thing for our residents, investors, and our employees, and to source the best multifamily properties containing the highest value-add potential in good market areas.” Blue Roc Premier is proud to be one of the top multifamily real estate management firms in Southeast USA, sourcing and managing multifamily properties throughout Florida, Texas, the Carolinas, Georgia, Mississippi, and Alabama. It is a firm that has always created a value-add component in its management process, with a focus on enhancing value for investors, which includes Randy himself alongside other principals at the firm. Blue Roc Premier completes a strategic renovation program and takes each property it operates to another level economically through its management expertise. As a result of the company’s continued efforts and expertise, its current real estate assets under management total in value at upwards of $2 billion. Randy comments, “As an investor in these properties myself, the projected outcomes are carefully tested through market studies and analytics, along with our handson approaches directly in the markets we serve. Our projections are ultra conservative, reinforcing our strategic desire to always under-promise and overachieve on every project we take into our firm.” Passionate and committed to excellence in the property management sector, Blue Roc Premier’s executive team consists of professionals in accounting, marketing and training, leasing, and operational efficiencies. They are a team devoted to delivering one-on-one personal service and building and maintaining strong relationships with their partners, other employees and with a focus on their residents, understanding that resident happiness in the place that they call home is vital and the key to the bottom line in this business. The team’s approach towards what they do is simple. Consisting of a time-tested process and brand. Blue Roc Premier’s methodology is strategic and the same for each and every project it undertakes, “right down to the nuts and bolts” of the upgrades it installs in each of its apartment homes. Also key to the firm’s success is its “back to basics” techniques which lie at the foundation of its business model and strategy. “The old-school techniques of our property management real estate business have weathered the test of time. No matter how technological the processes get, the personal touch approach always produces the best and most consistent success. Our internal techniques are proprietary in nature, but… our training and caring for our people is what’s paramount to our success.” Indeed, devoted to his team, Randy’s leadership and vision casting style has always been consistent, to lead by example, with a loving and caring attitude, while always doing the right thing. Combining this philosophy with having very high expectations of performance from each person within the organization goes hand in hand with his leadership style. As well as having a strong team, Blue Roc Premier finds the industry to have its perks too; the company has been blessed with plenty of opportunities resulting in explosive growth over the last five years. This was primarily due to excellent market conditions. However, it hasn’t all been easy; Randy tells us that keeping up with such fast growth has been challenging. The most difficult part of fast growth is the hard work required to maintain a high quality of service and topnotch performance. The challenges don’t end there, either. Currently, with the increase in interest rates and insurance, and the overall costs of living skyrocketing, the industry is getting more challenging. Randy and the team at Blue Roc Premier don’t let it phase them, though. Randy gives more detail: “This is the beginning of the softness in our markets, and premier property management companies will rise to the top and stand above the rest. Our backto-basics techniques have proven successful when the markets and industry had a downturn in the 2007 era. Now that we are approaching another hiccup in markets, our company and people will rise to the occasion once again.” “Our company is founded and grounded in our faith. We believe with God’s help, if we honor Him in all our business practices and how we treat our residents and the people around us, He will continue to honor our business and all we do.”
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