CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2023 8 Most Visionary Digital Insurance CEO 2023 (Europe): Pierangelo Campopiano Smile Insurances (Smile) is the largest direct insurer in Switzerland, offers its private customers in Switzerland and Austria a wide range of digital insurance solutions and will enter the Spanish market by the end of this year. We find out more from the firm’s Chief Executive Officer, Pierangelo Campopiano, as he is notably named in the Global CEO Excellence Awards 2023. riginally established in 1994, Smile Insurances is shaping the digital insurance future and is certainly not afraid to try out new things, that much is clear as we speak to Pierangelo Campopiano, CEO of the company. “That means no detours, no dusty processes, no incomprehensible insurance blah-blah,” he explains. “That’s why we’ve already been called the Netflix of insurance or the Spotify of insurance, plus we have won national and international awards. For our business model, for our technology, and our customer solutions!” Operating in a unique freemium business model and pursuing a Service2Sales strategy, Smile Insurances is always there for customers who know what they want and who appreciate an innovative insurer. Already currently the largest online insurer in Switzerland, Pierangelo tells us that his aim is now to achieve the same market position in Austria. “We took our first steps in the Austrian market last year,” he elaborates. “This year, we will also take the first step in Spain, and other markets will follow.” Pierangelo is a marketdriven leader with more than 20 years’ worth of experience in the financial services sector. He also has a passion for people and innovation, as well as a successful track record of shaping and leading high-performance teams, growing businesses, and fostering excellent working relationships with clients, prospects, and colleagues alike. Highly experienced in developing and executing (digital) strategies and transforming businesses, Pierangelo strives to achieve targets within challenging operational and sales environment through empowering his teams, emotional intelligence, effective communications, and getting things done. Before taking on the role as CEO of Smile Insurance in April 2018, he worked for Zurich Insurance in Switzerland and the US. Always at the customer and market interface, building new business areas and developing new sources of growth and revenue, Pierangelo was able to apply his experience to the transformation of Smile into a digital business model, thanks to his experience in the USA. He has also worked on the direct customer front and sold insurance locally by himself, which has seen him develop a great empathy for customers, something which is of great benefit to the company in the development of its solutions. “Customer centricity is not just a phrase, but the starting point and driver of our actions,” Pierangelo enthuses. “Along the concept of “last best experience”, we always compare ourselves with other consumer brands. This enables us to achieve everyday relevance.” When it comes to the firm’s internal culture, Pierangelo speaks of how he likes to empower employees very quickly, encouraging them to move forward in small steps and not to think in terms of perfect solutions. “In this move, the experience is the most important thing,” he Jun23443 O
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