CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2023 9 continues. “At Smile Insurances, we are convinced that customers do not buy (and recommend) a product, but an experience.” When it comes to leadership style, Pierangelo likes to be close to his colleagues and it is of the utmost importance to him that they, in turn, feel close and connected to him too. He likes his team to feel comfortable in the Smile Community as this way they are able to draw energy and fulfilment from their work. “I want an environment that thinks big, does what we say, and has fun at work. We communicate very transparently, which I think is very important for a performance culture. You have to know where you stand; it’s the same with athletes. Finally, walk the talk! Nothing beats that!” As previously mentioned, Smile Insurances functions in what is known as a Service2Sales strategy, all based on a freemium business model. This is something that Pierangelo is now focused on scaling into other countries and he has a clear understanding of what he can scale across Europe. He believes this is one of the firm’s key differentiators within the industry. “This model is an interplay between centralised management and decentralised strengths,” he tells us. “Otherwise, we have to continue to drive the services forward and always in a scalable approach, which brings us great advantages in terms of personnel distribution. We are also pushing our lifestyle brand. Although we are an insurance company at heart, we want to be perceived as a digital lifestyle brand.” Pierangelo keeps it no secret that when he came onboard, he had to reinvent Smile Insurances, which meant that he and the team had to look at a lot of things from a new perspective, but without compromising the strong foundation. He also had to get a good mix of staff. On the one hand, he was able to build on many years of good employees, and he also acquired new employees from competitors, as well as from outside the industry, in order to get a great mix together. “In addition, we had to have small successes quickly so that the employees understood that the transformation was possible,” he continues. “At the beginning, I set a few cornerstones, which enabled the employees to orient themselves to them. But they filled the space afterwards. I am very proud of what they have achieved. Very well done, team!” It is increasingly important for future success that Smile Insurances has a unique market positioning. In the flood of information, clients need to know exactly what they can and cannot get from the firm and this is ultimately the breeding ground for profitable growth. “Technological progress is advancing rapidly,” Pierangelo tells us of emerging trends within the industry. “Topics such as artificial intelligence or the metaverse open up new possibilities that must be explored..” Recently, in recognition of his stellar work and spearheading a new future for Smile Insurances, Pierangelo was named Most Visionary Digital Insurance CEO 2023 (Europe) in the Global CEO Excellence Awards 2023. Now, as he looks forward, he is determined to continue to grow the brand cross Europe, all from the strong foundation based in Switzerland. “I want to inspire, enthuse, and develop people,” Pierangelo says passionately. “I want them to look back one day and be proud to have been part of the story at Smile. I also want to say kudos to the whole team in Switzerland, Austria, and Spain. I can be proud of you!” Contact Details Contact: Pierangelo Campopiano Company: Smile Insurances Web Address: www.smileinsurances.com
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