CEO MONTHLY Ι GLOBAL CEO EXCELLENCE AWARDS 2024 15 Founded in 2021, Unica Capital Ltd is a European real estate firm that exists at the very forefront of this space, identifying, financing, and managing a comprehensive series of excellent real estate investment opportunities that deliver upon the exceptional for clients. With a highly skilled team at its disposal, headed up by CEO Byron Baciocchi, Unica Capital is able to leverage almost two decades of industry experience. Having already invested more than £5 billion and with a property investment portfolio of almost £500 million and counting to its name, this company’s track record more than speaks for itself. Boasting a strong presence right across Europe thanks to its offices in England, Switzerland, and Luxembourg, Unica Capital’s specialty area lies in sourcing unique, value-added investment opportunities in some of the continent’s most desirable postcodes. Affording its international clients excellent returns on their investments in the long term, this business has already demonstrated its standout nature throughout the likes of Switzerland, France, and Greece, and has more recently turned its attention to the UK, with similarly terrific results. “We specialise in crafting ultra-luxe villas and chalets in Europe’s most desirable locations, such as London, Geneva, Gstaad, Crans-Montana, and Monaco”, explains Byron. “Our projects merge high-end traditional craftsmanship with innovative contemporary designs, ensuring that each property not only fits seamlessly into its prestigious surroundings but also offers the pinnacle of luxury and privacy.” This is a service the company provides to a client base spanning high-net-worth-individuals and families in search of luxury living at its finest. Across the board, the team here strive to set a new gold standard when it comes to extravagance and allowing clients to enjoy the finer things in life, without sacrificing on architectural authenticity, their respect for heritage, and locational aesthetics. For Byron, “our vision is to transform the way luxury properties are perceived and experienced, evolving from mere spaces into comprehensive lifestyle solutions, whether it be in the largest chalet in Europe or the most beautifully positioned villas on Geneva Lake.” Unica Capital is far from Byron’s first venture in this setting, and we have to travel back almost 15 years to B2 Real Estate, now Byron Baciocchi Immobiliser SA, to reach this real estate pioneer’s original endeavour – a real estate brokerage firm focused on development and construction. Byron stresses the importance of the early days of this business in affording him the ability to grasp the intricacies of this dynamic market, including everything from property acquisition to project management and developing client relationships. One of the defining moments of Byron’s career so far would then come just a few years later, when he and one of his closest childhood friends, Max-Hervé George, established Ultima Capital. Today, this business is listed on the BX Swiss AG public market and is worth more than a £1 billion. Commenting on this success, Byron tells us, “one of our standout achievements was the acquisition and transformation of the Sport Hotel Rütti in Gstaad into Ultima Gstaad. This project not only launched the Ultima Collection but also emphasised our vision to blend luxury with tradition.” The Ultima Collection that Byron speaks of is an exemplary property portfolio comprised of meticulously curated and multi-award-winning ultra-luxe residencies, villas, and chalets, and these can be found across France, Greece, and the company’s native Switzerland. It was this collection, as well as Ultima Capital more broadly, that inspired the consistent brilliance that has today become a cornerstone of Unica Capital’s projects. “Each project at Unica Capital is infused with the lessons learned from past successes and challenges, ensuring a legacy of innovation and excellence in the luxury real estate sector.” Along with these past experiences, another defining element of Unica Capital is the three core principles which combine to form its strategic approach to operating in this area. These span selecting prime locations, recognising the potential of properties, and employing master craftsmanship at every turn. On the back of this, Unica Capital is able to tailor every project holistically to the needs of both clients and the region, all whilst using innovative designs and advanced technologies to distinguish itself in this sphere and its properties on the street. Such consistency far precedes the construction process, with Byron and his team executing an in-depth analysis of the local market so as to understand the current trends and anticipate what a client is expecting from the finished project. From here, Unica Capital ensures that it partners with nothing short of the best craftsmen and architects these regions have to offer, and it supports local artisans further by sourcing their high-quality materials from nearby suppliers, something which also cuts down on emissions and reduces its carbon footprint. Both of these elements then feed into the company’s wider sustainability aims, which see it utilise the likes of green building techniques, sustainable materials, and energy-efficient systems, all of which contribute demonstrably to the fact that Unica Capital’s projects are not only eco-friendly during their production but remain environmentally responsible and sustainable for the long term. Sustainability is just one of the areas defining the trends of this industry at present, with other demands from customers including properties that embody seamless technological integration and such amenities as specific wellness zones. Luckily, the luxury real estate market is one that is incredibly resilient and particularly good at adapting to both changes in the market and the behaviour of buyers. All of this is currently set against a backdrop of increased interest in ‘safe haven assets’, this on the back of our tumultuous geopolitical landscape, with regions like Switzerland seeing the most interest from investors. A company determined to maintain its frontrunner position in this market through its robust, future-proof property investments, there are a number of exciting projects in the pipeline for Unica Capital. These include property developments in Gstaad and right on the lake in Geneva, two of the most desirable locations in Europe. “In Gstaad, we are working on what will be the largest chalet in Europe”, says Byron. “This ambitious project is set to offer state-of-the-art amenities, unparalleled privacy, and a level of luxury that transcends the traditional chalet experience.” As for Geneva, Byron continues, “we are developing exclusive properties right on the lake — a rarity, as such properties often remain within families for generations. These residences will combine breathtaking views and direct lake access with the privacy and security synonymous with Unica Capital.” As Unica Capital Ltd continues to uphold the highest standards across every element of its suite of luxury real estate development and investment projects, it is our pleasure to celebrate its esteemed CEO, Byron Baciocchi, as the Real Estate Development CEO of the Year 2024 (Europe). Contact: Byron Baciocchi Company: Unica Capital Ltd Web Address: https://unicacapital.com
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