Issue 1 2020

26 CEO MONTHLY / ISSUE 1 2020 , 25madison names Dan Kessler as CEO of internally-incubated start-up. Kessler plans to lead new start-up, which is focused on safety & preparedness. 25madison has recently announced that Dan Kessler has been named CEO of its latest internally- incubated company, which is expected to launch in mid-2020. The company’s mission is to increase safety & preparedness, including resiliency in the face of climate change. Together, Kessler and 25madison are building a technology platform and products that will help families and businesses prepare for and respond to hazardous events and emergencies of all kinds, in an optimistic and friendly way. Kessler will be joining 25madison from his previous post at Headspace as the VP of Global Business Development. While there, he focused on long-term business growth, including Headspace’s recent successes entering international markets. Dan’s career at Headspace spanned the consumer, enterprise, and healthcare businesses, driving key strategic partnerships, including Headspace’s success with Nike, WW, the American Medical Association, and Spotify. Kessler will be bringing his 15 years of experience in consumer internet technologies and subscription businesses to launch and scale a start-up that seeks to make readiness easy and accessible. “I’m excited to work with the team at 25madison,” says Kessler. “25madison’s operating infrastructure and partners create the perfect environment for new businesses. They are at the forefront of creating companies that scale. Plus, their investment thesis, mission-first focus, and ambition aspire to make the world a better place. I can’t wait to dig in.” “Throughout his career, Dan has successfully built disruptive businesses by leveraging innovative technology to drive user adoption and engagement,” says Steven Price, President and CEO of 25madison. “Under Dan’s leadership, this company will help consumers and businesses be prepared and have peace-of-mind in the face of disruptions. Dan shares our vision and we’re extremely excited to work with him.” Focussing On Long-Term Business Growth