Issue 1 2021

18 CEO MONTHLY / ISSUE 1 2021 , Tech-powered Integrated Media Solutions for Advertisers International media and entertainment agency Media Lounge is the home of bespoke experiences that engage, captivate and inspire audiences across global markets. The team at Media Lounge offers media consultancy, advertising, content production, and public relations services to companies across various industries. With over a hundred projects successfully executed since the company was founded in 2016, this Abu Dhabi based media agency that has worked for some of the most prominent international and regional brands, harnesses artificial intelligence to provide on-point result-driven services to its clients across the globe. Recently, we took a closer look at this innovative business and its meteoric rise to success. “ In a world where agency margins are constantly under pressure, we have managed to grow our business and maintain healthy margins mainly due to our strong tech-enabled internal processes that allow our people to focus on relationship building, creative works, new business, and innovation ” says Meherezad. “Our projects vary from consultancy work for big media companies, to market- Only the most inspiring, forward-thinking and dedicated of Chief Executive Officers achieve CEO of the Year status fromCEOMonthly. Meherezad Dastoor is part of this elite group and was announced CEO of the Year 2020 UAE, in the category “ Innovation inMedia – SME ” . entry strategies for companies entering the UAE, to media strategy, content production, and even development of websites and mobile applications. This is where our robust internal project management infrastructure helps us combine internal expertise with the varied tactical support from pre-approved gig-economy talent as needed. We live in a dynamic world where the client’s needs can sometimes change overnight. Having a strong tech infrastructure allows us to swiftly scale any project to match demand, in a matter of hours” he explains. “In addition to project management, we have developed other internal applications and tech tools, including one that allows us to contextually analyse social media influencers with respect to the service or product our clients intend to promote. ‘Third Eye’, as we call that analytical tool, helps us parse data to gauge affinity of any influencer’s followers toward our client’s product, thereby enabling more informed decisions while selecting influencers when planning marketing campaigns .” With their network of worldwide consultants, the Media Lounge team found themselves in the perfect position to provide advisory services to other SMEs to build a tech-enabled infrastructure to support remote working during the Covid-19 pandemic. Our eyes are set on this visionary CEO who inspires his people to deliver above and beyond and we look forward to hearing more success stories from Media Lounge. Our best wishes to Meherezad and his team for this win! Company: Media Lounge Website: www.medialounge.ae Sep20161