CEO MONTHLY / ISSUE 1 2024 16 Bringing Yachting Concepts to Life uilt on the four pillars of innovation, craftsmanship, sustainability, and clientcentricity, Concept Yachts possesses an unbridled commitment to push boundaries, crafting vessels that radiate a meticulous attention to detail and unmatched quality, all while minimising its environmental footprint, maximising its use of eco-friendly materials, and surpassing every expectation had by its loyal client base. Since its establishment in 2003, these values have remained true, shifting to manage industry demands. As the leader of Concept Yachts, Kevin’s style of leadership is defined by guidance and collaboration, having shifted gears from an initially directive approach through to the inclusive and participatory style that today values input from those across the business. There are multiple reasons for this stylistic evolution, such as the invaluable feedback of his fellow team members and inspiration drawn from leaders and mentors from a host of industries. Kevin’s introduction to leadership as well as having to successfully traverse the tides of the ever-changing maritime industry have necessitated this more agile, and ultimately successful, leadership approach. This has proven necessary, as the boatbuilding team cater to a host of clients across the Nov23520 Concept Yachts is a firm anchored in providing innovative, high calibre solutions and services across the maritime industry, with the company priding itself on its ability to craft cutting-edge, one-of-akind yachts that bring together the sophistication and elegance of traditional design with the modern technology one would expect from a modern vessel. Yacht & Marine Solutions CEO of the Year 2023 – UK awardee, Kevin Viles is at the helm of this endeavour and his duties include steering the company’s vision, driving its strategy and initiatives, and ensuring that its series of tried and tested values are present across every element of the operation. We have the pleasure of catching up with CEO and awardee Kevin, who tells us more about the business and its distinction within the industry. B industry, such as luxury yacht manufacturers, shipyards, and owners who are looking for a vessel boasting exceptional craftsmanship. The approach needed in serving this array of clients is thus complex and multi-faceted, and the team distinguish themselves from the competition in three main ways, by wholly embodying expertise, flexibility, and a client-centric approach. It is the fusion of these factors which comprises Concept Yachts’ unique selling point, with this dedication positioning the business “as the premier choice for clients seeking excellence and reliability in boatbuilding team supply within the maritime sector”. Driving this success is the team, described by Kevin as being at the “heart of our success, playing an instrumental role in shaping the firm’s achievements and reputation”. All of this hard work and dedication has nurtured an internal culture that is defined by a shared commitment to the areas of excellence, innovation, and teamwork, with Kevin expertly playing his part by reinforcing this culture, leading from the front, promoting transparency, and engaging regularly with the team to listen to their diverse perspectives and foster an entrepreneurial spirit that empowers individuals to take ownership and contribute meaningfully. Across the industry at present, there are several challenges that have spurred on proactive and adaptable strategies, with one such example being the cyclical nature of the marine market, whereby significant periods of downturn are experienced due to a variety of factors that can impact demand. To remedy this issue, the company has expanded its services to exceed traditional yacht building, with the ‘Concept Industrial’ brand being introduced to support work on larger contracts with the defence, offshore, and renewables industries, weakening the impact of these market fluctuations. Other issues include a skills shortage and an increase in sustainability/ environmental regulations, which is why diversification remains steadfast for Kevin and the team. Throughout his tenure, Kevin’s journey as CEO has been met with both challenges and remarkable opportunities aplenty, with a particularly notable moment being the acquisition of a shipyard in Hampshire, UK, which served to significantly enhance the company’s capabilities and allow for a dedicated production space and the facilitating of smoother operations. In a similar vein, the company acquired ‘the nearly 50-year-old yacht
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