Issue 10 2021

28 CEO MONTHLY / ISSUE 10 2021 , Aug21086 The Wright Stuff Building a distinctive brand is no easy task, and fewunderstand the challenges of this work better than the teamat TheWright Group. Their CEO, ChrisWright, has built his name on his marketing expertise, being recognised as CEO of the Year, 2021 - the United Arab Emirates in CEOMonthly. We dig a little deeper into howhe did it, and the impact he has had on clients around the world. For the last 11 years, Chris Wright has guided the direction of the Wright Group, not only developing the image that it projects to the world, but the images of its clients as well. This full-service, creative-led marketing and consultancy agency, based in the heart of Dubai, has numerous projects to its name that reflect a commitment to innovation and ingenuity at all levels. The Wright Group was constructed from the ground up by Chris, and many of the clients and venue partners he has worked with have only worked with him and his team. They trust the team to create brands, invest in concepts and design and execute stunning events and experiences both within the UK and around the world. The experience of individuals lies at the forefront of Chris’ approach to business. Over the years he has started a gym, named Junk, and a bar, The Bronx. What unites all of his endeavours is a desire to captivate an audience and give them something they will not forget. The clients who turn to the Wright Group are incredibly diverse, and so Chris and his team ensure that each receives a truly unique experience. No two projects are the same and must be tailor-made to meet their specific needs. That can mean adopting a global perspective on matters or digging deeply into the local concerns of the mission so that a client can gain grassroots support. This range of project is matched by a range of limitations too, with some clients trusting the Wright Group to deliver something new and unexpected, while others require them to meet strict and long-established brand guidelines. No matter what the challenge, the team make the effort to deliver every time. The Wright Group’s projects obviously vary enormously, but the team are always aspiring to come up with new ideas that go above and beyond what is expected. Every idea is discussed and explored in detail, with Chris being constantly involved in the development of a project. His drive and dynamism lies at the heart of the organisation, even as it continues to grow and expand in its reach. Because Chris leads from the heart, and from the front, he has a willing band of employees who will follow him wherever he decides to go. They are prepared to try the untested and explore the unimaginable because he inspires and encourages them to do so. In a business like the Wright Group, where several projects can be in progress at once, Chris has developed an uncanny ability to jump between styles in order to meet the needs of what is being worked on at any given time. This hands-on approach means that Chris not only has the highest expectations of his staff, but is confident that he would not ask them to do anything that he would not do himself. Fortunately, the in-house team has grown to the point where it has some of the best creative talent in the world under one roof, each committed to delivering the best possible results for their clients. The results, truly speak for themselves. With such an impressive driving force at the heart of the business, it’s little wonder that Chris is always pushing forward into new territory. Chris, and his team, have spent the last year laying the foundations for where their brands will grow, and what they will become over time. This ability to think ahead represents only good news for the Wright Group, which lies at the heart of his plans. With an increasing portfolio and desires to grow a client base in North America, it’s clear that this is a team that aren’t slowing down any time soon. Company: The Wright Group Name: Chris Wright Email: [email protected] Web Address: www.thewright-group.com