Issue 10 2024

Issue 10 2024 Featuring: A World Leader in Sustainable Waste Management

Welcome to the October 2024 issue of CEO Monthly. As always, CEO Monthly is dedicated to providing the latest news and features across the business world to our readership. By sharing knowledge, insights, expertise, and success stories from around the globe, we aim to inspire individuals and promote positivity in a world that is in a constant state of evolution. With the arrival of Q4, it is the perfect opportunity for CEOs to reflect on their professional year so far. They are remaining positive about prospects for growth while taking the necessary steps to ensure long-term success for their businesses. They recognise the importance of having a talented and skilled team, whom they keep trained and updated with the latest industry knowledge, whilst also advancing digitisation by welcoming new technologies such as AI to take their operations to the next level. In this issue, we celebrate the visionary CEOs who know what it takes to stay ahead of the curve, to bring out the very best of their teams, and to drive the growth of their businesses. Hailing from a variety of industries such as recycling and engineering; financial software; business development, PR, and marketing; ecommerce and mail delivery; digital transformation; XR smart glasses; and more, we are excited to share their inspiring stories with you. We hope you find each to be motivating and insightful towards your own professional journey, and look forward to welcoming you back again soon for our November issue. Rebecca Scotland, Editor Website: www.ceo-review.com AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility.

4. News 6. Turmec: A World Leader in Sustainable Waste Management 8. Tradeshape: Shaping the Future of Financial Software 9. Little Bird: The Little Bird with Big Ideas 10.Asendia Italy S.r.I: The Entrepreneurial CEO Achieving eCommerce Excellence 12. Birbals Inc: A Journey Driven by Dedication and Determination 13. bigspark: The CEO Sparking Big Ideas 14. USEYA Corporation: Extending Reality one Innovation at a Time 15. Trajectry: Most Innovative Consulting CEO 2024 (China): Patrice Nordey 16. TransitCare Limited: Caring For Your Independence 17. ISMG: Best Strategic Planning & Implementation CEO 2024 (Sweden): Omar Khan 18. MASTERING THE ART OF VIRTUAL LEADERSHIP IN A POST-PANDEMIC WORLD Contents

NEWS Moss Motors and Rimmer Bros Announce Ben Smart as Global CEO

Rakowski joins AHSG with a distinguished track record of leadership and innovation in healthcare workforce management solutions and technology-enabled services, having most recently served as Group President & Chief Operating Officer, Strategic Talent Solutions at AMN Healthcare. AHSG, a technology-driven, healthcare workforce solutions company, is pleased to announce the appointment of Kelly Rakowski as its new Chief Executive Officer and member of the Board of Directors. Rakowski joins with a distinguished track record of leadership and innovation in healthcare workforce management solutions and technology-enabled services, having most recently served as Group President & Chief Operating Officer, Strategic Talent Solutions at AMN Healthcare. She previously served in senior leadership roles at Premier, Inc, Accenture and GE Healthcare. Rakowski succeeds interim Office of the CEO Chair, Trebor Nall who continues to serve as AHSG’s Chief Financial Officer. Rakowski joins at an important time for AHSG, as the healthcare industry faces critical workforce-related challenges and providers are seeking innovative approaches. “Kelly is a proven leader with a deep knowledge of the dynamic healthcare landscape and an exceptional dedication to client needs. Her healthcare industry experience will enable AHSG to create meaningful, impactful solutions for healthcare systems seeking a true partner in workforce management. We are confident that Kelly’s leadership will drive AHSG forward in its mission to provide unparalleled service and innovation to its clients,” said Drew Greenwood, Managing Director of Littlejohn and Co., AHSG’s majority shareholder. Rakowski was instrumental in expanding AMN’s managed services and technology-enabled services offerings, spearheading significant market growth and enhancing enterprise value for one of the largest healthcare workforce solutions companies in the United States. “I am thrilled to join AHSG at a pivotal time for the company amid the industry’s evolution,” said Rakowski. “AHSG’s portfolio of nextgen workforce solutions differentiates the organization as a true strategic partner and innovator. I look forward to working with the talented team at AHSG to continue serving clients and driving growth and enterprise value for our partners.” In her new role, Rakowski will represent Trio Workforce Solutions and share recommendations and results at the Becker’s Healthcare CEO + CFO Roundtable in Chicago in November, where it will lead a moderated panel discussion featuring senior leaders of CommonSpirit Health. AHSG’s managed services business, Trio Workforce Solutions, delivers a complete portfolio of workforce and strategic advisory solutions through a flexible, vendor-neutral delivery model enabling greater quality of care and provider coverage. Trio’s cutting-edge technology platform, Trio VMS, helps health systems, physician groups, and other health provider organizations source, analyze, manage and optimize internal and external flexible labor through a suite of solutions that drive significant labor efficiencies and savings for its clients. Rakowski holds a bachelor’s degree in Economics from the University of Rochester and a master’s degree in Healthcare Services Management & Policy from the University of Michigan. Learn more about Rakowski and AHSG’s portfolio of workforce solutions here. AHSG Appoints Kelly Rakowski as New CEO to Drive Next Phase of Growth Moss Motors and Rimmer Bros have appointed Ben Smart as Global CEO, following their recent merger. Smart, a seasoned leader in the automotive aftermarket sector, will oversee global expansion and innovation for the companies, which serve over 240,000 customers in 150 countries. GOLETA, Calif., Sept. 30, 2024 /PRNewswirePRWeb/ -- Moss Motors (“Moss”) and Rimmer Bros (“Rimmer Bros”), global specialty suppliers of restoration and replacement parts primarily for classic British vehicles, today announced the appointment of Ben Smart as Global Chief Executive Officer, effective immediately. Mr. Smart will oversee the combined operations of Moss and Rimmer Bros, driving growth and innovation across international markets. Mr. Smart brings more than 15 years of leadership experience in the automotive aftermarket and original equipment sectors. Most recently, he served as Vice President of ZF Aftermarket for North America, where he managed growth strategies across key business lines, including the independent aftermarket and original equipment services. The appointment comes at a key time for the companies, which combined through a merger earlier this year. The combined entities supply more than 50,000 SKUs to over 240,000 customers in 150 countries. Mr. Smart will lead the combined companies’ efforts to expand globally, enhance digital capabilities, and strengthen the product and service offerings for classic and specialty vehicle owners. As the companies continue to grow, there are plans to leverage their combined research and development, sourcing, and distribution capabilities to improve customer service around the world. Under Mr. Smart’s leadership, the companies are committed to expanding their capabilities to meet the evolving aftermarket needs for the vehicles serviced in their portfolio, while exploring opportunities in additional vehicle marques and regions. “I am honored to join Moss and Rimmer Bros and build on the strong legacies of both companies,” said Mr. Smart. “We are well-positioned to deliver the next phase of growth and continue providing high-quality parts and leading service to our customers worldwide.”

Turmec is a preeminent and well-respected Ireland-based recycling solutions provider. Its world-class engineers work towards the shared vision of a world without landfill, a carbon neutral global economy supported by the endless recycling and reusing of waste. Its mission is led by CEO Geoff Bailey, who is proud to do his part to support Turmec’s betterment of global waste management solutions. Here, we speak with Geoff to understand the company, his vision as its faithful steward, and demonstrate why he deserves the title of Most Influential CEO 2024 – ROI (Recycling & Engineering). A World Leader in Sustainable Waste Management

CEO MONTHLY / ISSUE 10 2024 7 Jun24379 Turmec engineers sustainable waste management solutions, drawing upon over 50 years of industry experience to design, manufacture, and install best-in-class systems. Its focus is on creating usable and sustainable resources from waste products so that, in CEO Geoff Bailey’s words, “all waste is processed and the embedded resources re-presented to industry as a substitute raw material for virgin.” The company currently stands at the forefront of worldwide sustainability efforts, finding creative means of redesigning current systems and building world leading waste management plants. As a titan of the waste management industry, Turmec’s run of design and installation projects represent incredible success and contribute to millions of tonnes of repurposed waste per annum. These completed projects span multiple countries across the Irish, UK, and Australian markets, built in close collaboration with clients to meet their needs using specialised project management and modelling software. Whether its solutions are required for municipal solid waste, mixed dry recycling, construction and demolition waste, or beyond, its engineers leverage cutting-edge technology to craft a bespoke system. This focus on client needs drives the company’s full-service offering from design through to support, servicing, and aftercare. Its process involves analysis of the space and resources available to clients, their goals, and budgetary restrictions. It then designs, puts together, and installs the finished product. The company’s rapid response to breakdowns and in-depth support following installation matches the quality of production, completing the bespoke Turmec service package. The focus at Turmec is on redesigning products and processes to reduce waste and pollution, emphasising reuse and recycling to combat landfill usage and harmful industry habits. Geoff explains, “this shift requires a mindset change in how we manufacture, deliver, and dispose of products. Crucial to this is ‘closing the loop’ of product lifecycles via changes in design and increased waste prevention, re-use, and recycling.” In Australia, Turmec has been commissioned to build unprecedented skip and waste recycling facilities, including the world’s largest integrated skip waste, construction and demolition waste, and non-destructible digging waste recycling facility. “In an effort to accelerate this shift, various countries have set targets to achieve a minimum 80% diversion from landfill of all waste streams by 2030. In particular, Australia expressed that goal openly and in addition has set a goal to reduce the per capita waste generation rate by 10%. It also plans to ban the export of waste plastic, paper, glass, and tyres altogether.” As CEO, Geoff explains that he steers the strategic direction of the company, “setting the tempo and culture of the organisation” as well as ensuring Turmec has “the right people with the right skillset to deliver on our plan.” According to strict principles of fairness, working hard, being available to his team and receptive to new ideas, he drives the company forward with profitability and revenue metrics in mind. The strategy, however, is not rigid, and he instead ensures adaptability for its health and the benefit of clients in an ever-evolving industry. “The plan is not one which is ‘set in concrete,’” he says, “never to be re-examined until the 3-year period is up, but remains open to new ideas and initiatives which can then be incorporated.” He places particular importance on aligning the company with its core values of safety, partnership, trust, respect, professionalism, and quality. He is keen to ensure that employees’ physical and mental wellbeing is taken care of and that a sense of partnership permeates the whole business throughout interactions with suppliers, customers, and internal teams. To inspire the best in Turmec’s products and services, Geoff understands the need to promote staff wellbeing and offer internal opportunities, meaning the company’s promise is not solely waste management excellence but a dedicated and empowered team. “Turmec is only as good as its staff and how they relate together and with external stakeholders such as our customers, suppliers, sub-contractors, bankers, and professional support teams. Developing our staff through training, personal coaching, and team building is essential to ensure we improve our capability to grow the business.” Geoff’s journey began with the relentless pursuit of education lasting beyond school and university throughout finance and operating roles spanning multiple industries. Having studied Management Science and Industrial Systems Studies at Trinity College Dublin, he went on become a chartered accountant with Arthur Andersen. His time with the company imparted knowledge of many disparate businesses and how they operate and facilitated his move to Johannesburg, where he enjoyed taking in the world beyond Ireland. Throughout the following years, his diverse career involved boutique investment banking and corporate finance, and he eventually became CFO for a waste business, Greenstar. “This was a start-up business, which grew rapidly and organically, and in 2007, I switched from CFO to Managing Director of Greenstar’s material recycling, landfill, and renewable energy division. This was a key moment in my career development.” Opportunities arose, following the 2008 financial crisis and the “overly aggressive implementation of anti-landfill policies,” for Geoff to take ownership of its landfill portfolio. Today, Geoff leverages this cross-industry experience and background in waste management to lead with an authority backed by vital experience and a multi-faceted skillset. Now back in Ireland, Geoff is pleased to promote the country’s workforce, drawing staff from towns and regions local to the company’s home in the Gaelteacht townland, Rathcairn. He is proud to support them with personal skills and management training and team building opportunities, developing Turmec’s people alongside its systems and infrastructure. As it takes strides into the industry’s future, Geoff is keen to remain at the forefront of recycling and material recovery technologies and to “become AI literate,” as he foresees it having “a major impact on the company in the near future. He is eyeing up expansion into the US market: the company has attended annual Waste Expos and networked with potential clients to feel out the needs of that market. As a hands-on CEO in charge of commercial decisions and negotiations, board relations, and talent management, Geoff distils a lucrative and diverse career to steward Turmec through its most profitable and innovative years. For budding CEOs, his advice is to grow your company responsibly, look after staff, and to surround yourself with the right people to support that growth. “Believe in yourself but be humble enough to invite opinion and criticism. Seek counsel from your team, but for big decisions, balance that with outside trusted networks where there are no vested interests. Be ambitious but grow at a pace that your business and staff can adapt to and thrive. You can’t do everything yourself, so surround yourself with strong, bright, and reliable people that share in your vision and core values.” Turmec is one of the most prominent names in waste management and recycling solutions. Under Geoff Bailey, it is clear to see why. His leadership has brought out the best in its staff, operations, and market presence, and he has overseen the company through its most ambitious projects to date. As the world acclimatises to forward-thinking waste systems, between his stewardship, an expert team, and the shared goal between them, the company stands in excellent stead to lead that charge. Contact: Brigid Manley Company: Turmec Web Address: www.turmec.com Email: [email protected] Telephone: +353469432243

CEO MONTHLY / ISSUE 10 2024 8 raid was a great first workplace experience. It was a small tech firm creating solutions for the financial industry – and in the early ‘90s, this was the early days of Automated Trade Processing, where systems could connect directly to SWIFT and other financial messaging providers. These are things we take for granted now, but at the time it was cutting-edge technology, and developers were innovating and adapting to the challenges as they presented. This time at Braid was foundational in shaping Tradeshape into the successful global company it is today. Small teams and flexible working meant that creativity was harnessed, and burnout was rare. At Braid, Siobhain was learning about the industry, client business and trade settlements in a positive work environment, with supportive colleagues who wanted to see her succeed. In her years with Braid, Siobhain was not only immersed in all aspects of the business – from development to testing, from consulting to professional services – but also given the opportunity to travel, not only across Europe but to the US, with more client-facing responsibilities, allowing her to develop her skills in management roles. In 2000, Siobhain landed at a small startup called Heliograph. Here, she was given the opportunity to live in countries across the globe, working remotely not only in software development but in sales, meeting clients and implementing solutions. She was responsible for starting the US operation with two other colleagues, ensuring successful client implementations and guaranteeing good client references for future sales, as well as supporting several multi-million dollar deals for Heliograph in Europe, Asia, and North America. Siobhain was part of the team that built a small software business into a multimillion-dollar acquisition target within a short time. This gave her the confidence to branch out and in 2004 Siobhain moved back to Ireland and started Tradeshape. It was an adjustment going from a wellpaid job to running a business. Utilising contacts and finding clients, scrambling to meet bespoke needs and working to provide support services, Siobhain made it work and after several false starts, Tradeshape took off. Until Covid, many businesses did not sanction remote work and very few places had a remote working policy. The nature of Tradeshape and the role it plays globally Shaping the Future of Financial Software Recognised as our Most Influential CEO 2024 - ROI (Financial Software), Siobhain Hayden’s career began with her graduation from University College Cork in 1993 with a Bachelor of Arts. After graduating, she moved to London and, following a short stint waiting tables, she was offered the opportunity to work for a tech startup called Braid. is predominantly remote, which meant that Siobhain would travel to meet clients regularly, often for weeks at a time. When the pandemic hit in 2020, there was a necessary shift towards remote working, and Tradeshape flourished, with clients realising the value in a company experienced in working remotely. In 2021, Tradeshape was in a position to expand, and the team grew, quickly tripling in size. Siobhain’s concept was to provide work for people who were available – allowing flexible working to fit around family life. Tradeshape now has seven software developers, a data analyst, as well as people working in marketing, accounts, and HR. It employs people returning to work after a break, and its female/male ratio is split evenly. Neurodiversity is a recognised strength in the company, as is harnessing skilled people who want to live and work outside major centres. These skilled workers do not want to commute, or move to find jobs, and therefore the company recognises the reciprocal need for one another. Some of its employees are based in Europe, and a company meeting every January ensures the chance to get together and map out the shared vision for the next year. Siobhain and her team found that this relaxed outlook encourages people to return to work, while feeling that they are valued and using their skills to the best of their ability. Giving employees the flexibility to earn, whilst still meeting their family responsibilities has meant that high levels of productivity – and a 32-hour working week means that staff have a healthy work/life balance. Siobhain’s vision has always been to create a working environment that puts employees first while meeting business needs, and she has curated a space that welcomes and supports employees, making them feel as though they are more than cogs in a machine. Looking to the future, Tradeshape is excited to extend its reach. The company offers an unparalleled level of expertise and over 75 years’ combined experience in the financial services sector, and it looks forward to remaining at the forefront of the technical advances it is seeing in this arena. B Company: Tradeshape Contact: Siobhain Hayden Website: www.tradeshape.com

CEO MONTHLY / ISSUE 10 2024 9 The Little Bird with Big Ideas Amidst the fierce competition in business development, PR, and marketing, start-ups are constantly vying for valuable business. Some flounder, others thrive, and Little Bird is a shining example of the latter. It has enjoyed unique success since its inception, and under the stewardship of CEO Becca Falborn, it’s plain to see why. Here, we speak with Becca to gain insight into her leadership and Little Bird’s charming origins, and to celebrate her win of CEO Monthly’s Most Influential CEO 2024 – Greater New York (Business Development). Little Bird plays a holistic role within its industry. It handles business development, public relations, and creative representation, offering clients a full package of marketing, lead generation, client outreach, and beyond. Despite the breadth of its offering, the mission is simple: to provide businesses with the services they need most. Combining many years of industry experience, the company straddles the line between the tried and true and creative new avenues for growth. Put simply, it’s about problem-solving, finding and connecting businesses with the right creatives to help them build their brand and speak to their audience. The Little Bird promise is a comprehensive brandboosting, lead generating, event coordinating marketing service. If that sounds like a lot of work, it’s because it is! As a multi-skilled industry veteran, CEO Becca Falborn describes Little Bird’s purpose as “cultivating meaningful, creative partnerships between agencies and brands with production and post partners.” The team matches businesses with those uniquely poised to act as their perfect solution. Clients enjoy any one or a combination of its suite of services from social media consulting, press releases, award show advertisement, brand development, and more. “The goal of Little Bird is to be the problem solver, finding the best solution, matching your project to the best partners in the business based on each advertising campaign’s unique creative needs.” Having begun her career as a production assistant for television, Becca’s path brought her to a post-production company, where she climbed the ladder and gained tremendous insight into the advertising industry. Eventually became executive producer of business development for two post-production firms headquartered in New York and Los Angeles. Simultaneously, that is. “But the phone kept ringing,” says Becca, “more inquiries, more offers. So, I thought to myself, ‘why have one job (or one job at two companies) when I can work with all these companies?” It’s thanks to that ambition and the passion for endlessly branching out and forming connections that Little Bird took flight. Comprising a team of three, Little Bird is an agile presence, and Becca is keen to not micromanage her employees, instead placing trust in their skillset and alignment with the company’s vision. She describes her valuable experience in this area: “I’ve been most influenced by observing some not-soproductive, less-than-effective leaders and managers in my previous positions. I’m the kind of person who observes or experiences something I do not want to emulate, and then I do the exact opposite of whatever that is.” She therefore leads her remote team with a focus on worklife balance, encouraging her people to not work themselves to the point of burnout. Meanwhile, Becca herself takes on many duties. As she puts it, “I manage the flow of leads coming in from agencies and brands to distribute back to our creative partners,” “develop new PR and social media initiatives,” “plan parties and networking events,” “the list goes on.” She looks forward to seeing the business grow into its niche and become a go-to entertainment and media agent with a bolstered team and even more business. “We get to provide innovative, problemsolving solutions, new approaches, and ideas for the teams that we work with. It all just continues to reinforce what this is all about, helping companies to present themselves in the best way possible and providing them with creative partnerships to bring their campaigns and messages to life.” Little Bird’s unique name in part comes from Becca’s grandfather who worked in New York’s advertising scene during its “glory days” and incorporated the word into the name of his PR and consulting firm. From there, Becca explains, “I found myself gravitating towards the phrase ‘a little bird told me…’ which goes hand in hand with the business I do: lead generation, relationships garnering, business development.” As the company expands, Becca will continue listening to more of her little birds, bringing them together with the businesses which need their help most. It’s a one-stop marketing and business networking solution, built and run with aweinspiring passion. Contact: Becca Falborn Company: Little Bird Web Address: www.littlebirdrep.com Email: [email protected] Aug24242

CEO MONTHLY / ISSUE 10 2024 10 The Entrepreneurial CEO Achieving eCommerce Excellence riven by the global boom in ecommerce, Asendia Group operates with the global vision of empowering its customers across the globe with seamless access to global markets through innovative and sustainable cross-border ecommerce distribution solutions. In addition to this, Asendia Italy covers the entire logistic supply chain, including fulfilment and warehousing. The company is built upon the core values of putting the customer at the forefront of its operations and working towards a sustainable future. “Trust is at the heart of everything we do,” says Ulisse. “We deliver on our promises, promoting the trust and goodwill of our staff and customers. Sustainability is also one of our key priorities – we aim to reduce our own impact on the environment, along with supporting and advising our customers with their own sustainability objectives.” Ulisse Albertazzi is an entrepreneurial expert, renowned across the industry for his capabilities in leadership, logistics, and management. Sep24071 Asendia Group is one of the world’s leaders in international ecommerce and mail distribution, formed in 2012 as a joint venture between La Post and Swiss Post. The group was established to harness and develop the cross-border international B2C market for goods distribution. Asendia Italy is helmed by CEO Ulisse Albertazzi, who has been named in the prestigious Most Influential CEO Awards 2024. Below, we speak with Ulisse to find out more about his journey to success. D Ulisse began his career in 1993, as Founding Partner and Managing Director of Pony Express Greece Ltd. He was responsible for the startup of the company and its complete management, including operations, sales, and finance. In 2000, Ulisse became the Depot Director Milan and managed the company’s major branch in Italy. Following this, he was then appointed the role of Country Operations Manager Italy, a position that saw Ulisse responsible for coordinating the Italian branches of Pony Express. In September of 2002, Ulisse took on the role of Business Area Manager for TNT Global Express S.p.a., in which he managed the entire business of the Lombardy area branches. Over the course of 11 years, Ulisse rose the ranks to become the Business Unit Strategic Account Director for the company, a position he took on in 2012. Throughout the duration of his career with TNT Global Express S.p.a., Ulisse gained invaluable experience in leadership, team management, and performance management. “I am a manager who, after a successful entrepreneurial experience, has embarked on a career path within major multinationals operating in the B2B and B2C services sector, covering roles of responsibility, characterised over time by increasing complexity and strategic vision,” Ulisse tells us. “My career has allowed me to acquire consolidated skills in managing teams dedicated to operational, commercial, administrative, and relational activities with all stakeholders.” In 2014, Ulisse joined Asendia Italy as its Chief Executive Officer. In this role, he is responsible for the profit and loss management of the company, hence all the functions respond to him. In particular, Ulisse’s direct reports manage operations, finance, sales, marketing, human resources, and IT. His expansive experience across numerous roles in his career has perfectly enabled Ulisse to oversee a myriad of operations. For budding CEOs who are at the beginning of their journey, Ulisse advises, “Do different experiences; be curious and listen to others. Looking at the world and situations from different angles facilitates a lot of the decision-making process. Never forget that companies are composed of people – staff, customers, and suppliers.” To Ulisse, people are the first priority in the business, both employees and customers. Therefore, he strives to spend as much time as possible with his team and clientele. Listening to customers and market needs is the only way to grow in such a fast-paced climate. As for his leadership style, Ulisse abides by two mottos: “Never give up” and “Don’t panic”. His varying experiences gained over the course of his career has well-equipped him to drive his team through any challenge that may arise. Ulisse believes that he has learned a lot from his failures, which he considers essential for professional and private growth. Additionally, Ulisse stresses the importance of teamwork across the company, believing that we alone cannot achieve any important result. In fact, Ulisse cites the team as the heartbeat of Asendia Italy. He tells us that the culture is deeply customer-centric; every day, its employees are committed to providing excellent services that anticipate its client’s needs and exceeds their expectations. Asendia Italy is a forwardlooking company that firmly believes in the power of innovation. The company actively encourages employees to contribute ideas and continuously searches for new ways to improve its processes and services. Asendia Italy invests in developing the skills of its employees through customised training programmes, professional development opportunities,

CEO MONTHLY / ISSUE 10 2024 11 and regular information meetings to share company goals, achievements, and new strategies. In this approach, all employees feel a part of each project and are motivated to produce their best work. “Innovation is the engine that drives us towards new goals and allows us to remain competitive in an ever-changing market,” says Ulisse. “We strongly believe in teamwork and collaboration. We promote a stimulating work environment, where ideas are shared, and challenges are faced together.” In such a fast-paced world, Ulisse encounters numerous challenges and often must make decisions in a short time frame. He reflects that it is important to have a strong and reliable team that can support their CEO in difficult times and situations. He has successfully cultivated such a team in Asendia Italy, driven by the belief that transforming challenges into opportunities is the best result one can achieve. With challenges come many new opportunities, and Ulisse notes that he has been presented with numerous during his time with Asendia Italy. The company allows Ulisse the freedom to explore any kind of logistics business, which has given him the opportunity to close new deals with important multinational companies. “In these last ten years,” he says, “I have led the company to achieve important results in terms of business development, customer retention, process optimisation, and the improvement of the internal climate and corporate image through an important change management process.” The logistics and supply chain management sector, like many others, is subject to continuous evolution and new challenges. One of the main challenges currently facing Asendia Italy is the rapidly increasing demand for international shipping services, particularly within the ecommerce sector. To meet this need, the company has developed e-PAQ 360 by Asendia Italy, an integrated solution that covers the entire logistics process, from the storage of goods, preparation and processing of orders to the final delivery. Because of this solution, and the introduction of automation in its warehouses, the company can handle increasing volumes of shipments whilst maintaining fast delivery times and competitive costs. Another challenge is environmental sustainability. Ulisse tells us that the company is aware of its impact on the environment and is actively working to reduce its CO2 emissions. As of 2022, Asendia Group is 100% carbon neutral and offsetting all emissions caused by its international transport worldwide, including that of its partners. Additionally, the company offsets emissions from parcel returns, its buildings, machinery, and business travels, investing in projects that promote renewable energy to do so. Asendia Italy successfully demonstrates its commitment to promoting environmental sustainability through taking concrete actions within the workplace. Such actions include adopting low energy consumption equipment, implementing strict policies to reduce the use of plastic, and encouraging customers to use sustainable packaging. These adjustments are effective steps on the journey to carbon neutrality and are a testament to the company’s dedication to the planet. As for the future, Ulisse tells us that Asendia has recently set a new five-year strategy, based on the five pillars of global network development, customer base expansion, innovation and product evolution, technological advancement, and strengthening the range of solutions offered. The company is seeking continual improvement on its journey to success, and with an industry mogul such as Ulisse spearheading the operation, it will not achieve anything less. In regard to his own career, Ulisse tells us of his plans to build upon his own success. “I will be listening to the market’s evolution, learning from others and developing the business as much as possible,” he says. “In addition to thinking outside of the box. This is the only way I know to improve my professional journey.” Already regarded as an esteemed individual within the industry, we have no doubt that Ulisse will certainly hone his craft even further. Ulisse displays an unwavering commitment to the prosperity of both his team and the company, a commitment that has deservedly earned him the title of the Most Influential CEO 2024 in eCommerce and Mail Delivery Solutions. We at CEO Monthly would like to congratulate Ulisse on his achievement, and eagerly anticipate future developments from this pioneering leader. Contact: Ulisse Albertazzi Company: Asendia Italy S.r.I Web Address: https://www. asendia.it/

CEO MONTHLY / ISSUE 10 2024 12 Located in Newark, California, Birbals Inc. offers its clients a wide range of digital transformation services, including AI-driven solutions, blockchain development, and strategic consulting. The company’s long-standing success can be attributed to its unwavering commitment to excellence, ability to adapt to evolving market dynamics, Established in 2003, Birbals Inc. strives to provide innovative IT solutions that empower businesses to achieve their full potential. With a vision of becoming a global leader in the technology sector, the company delivers cutting-edge products and services that drive digital transformation. The innovative company’s CEO Pawan Bangar has been recognised in the Most Influential CEO Awards 2024. Below, we speak to him to learn more about his journey to success. and its strong sense of customer-centricity. Birbals Inc. stands out in the market due to its deep expertise in emerging technologies, paired with its dedication to delivering customised solutions that address the unique needs of each individual client. By placing a focus on innovation and continuous improvement, Birbals Inc. ensures its clients stay ahead of the curve within their industries. Pawan Bangar is an experienced CEO boasting a demonstrated history of success within the information technology and services industry. At the helm of Birbals Inc., Pawan’s responsibilities involve setting the overall strategic direction of the company, overseeing day to day operations, and managing finances and budgets. He places a heavy focus on building and maintaining relationships with employees, clients, partners, and vendors, working to ensure that all are aligned with Birbals Inc.’s mission and values. “My journey began in a small village in Punjab, India, where I learned the value of perseverance early on,” he tells us. “I started my career in web development in my early twenties. A defining moment in my life occurred when I faced rejection in both my professional and personal spheres, which fuelled my determination to succeed.” In the early 2000s, Pawan reached a pivotal point in his career in which the decision to establish Birbals arose. His venture was driven by a deep passion for innovation and a dedication to developing cutting-edge solutions to address real-world challenges. Pawan believes that this commitment, combined with his belief in the transformative power of technology to reshape industries and improve lives has been the cornerstone of his journey. Throughout the course of his journey, Pawan has encountered various challenges, including navigating the complexities of emerging technologies and adapting to fast-paced changes within the IT industry. When establishing Birbals Inc., Pawan faced the significant challenges of building a team that shared his vision and ensuring the company remained competitive in such a rapidly evolving market. Successfully balancing the demands of running a global company whilst staying ahead of emerging technological trends has required constant learning and adaption, but Pawan has more than risen to the occasion. “One of the key achievements in my journey has been the successful establishment and growth of Birbals Inc. into a recognised leader in the IT services industry,” he reflects. “Over the past 20+ years, we have consistently prioritised client happiness, which is reflected in our record of not receiving a single bad review. We have developed and delivered innovative solitons that have not only met but exceeded client expectations, leading to longterm partnerships and a strong reputation in the market.” In order to achieve such levels of success, Pawan has continually invested in himself and the company. Staying updated with the evolving market dynamics has proven a crucial aspect of Pawan’s role, and he actively engages in continuous learning through industry conferences, seminars, and executive education programmes. He keeps a close eye on technological advancements, market trends, and emerging business models to aid him in anticipating changes and making informed strategic decisions for the future of Birbals Inc. As for the company’s future, Pawan tells us that Birbals Inc. plans to expand its portfolio of AI-driven solutions, focusing on developing advanced predictive analytics tools and intelligent automation systems. “We are also exploring opportunities in the metaverse and Web3, aiming to create innovative products that will shape the future of digital interactions,” he says. “Our commitment to staying at the forefront of technology ensures that we will continue to deliver cutting-edge solutions that meet the evolving needs of our clients.” Since the very beginning of his journey, Pawan has displayed a resilience and dedication unlike any other. He has achieved great success in his pursuit of excellence and has successfully guided Birbals Inc. to great heights. For such remarkable leadership and innovation, Pawan has been recognised as the Most Influential CEO 2024 in Digital Transformation – USA. Contact: Pawan Bangar Company: Birbals Inc. Web Address: https://birbals.com/ A Journey Driven by Dedication and Determination

CEO MONTHLY / ISSUE 10 2024 13 The CEO Sparking Big Ideas Founded in 2019, bigspark is driven by its purpose of ‘Data for Good’, a philosophy that guides its strategy and decision-making. Combining extensive expertise in software, data, DevOps, and AI engineering, bigspark stands out in the market with its provision of full-stack data and AI engineers capable of solving the most complex challenges. The company is spearheaded by Robin Bradley, an innovative leader possessing a wealth of experience across various sectors. Having graduated from the University of Hull with a Bachelor of Science in Management Sciences, Robin dove headfirst into the fastpaced world of business. He had always wanted to enter the business world, dreaming of running a business since he was in school. Robin took a more traditional approach to his career, becoming a Chartered Accountant to learn the numbers and financial aspects. He believes that this grounding role supported him in his journey to CEO, as it is crucial to understand the workings of finance and money management when heading a business. He also spent time in the management consultancy world, learning how to effectively navigate sales. During his six-year stint at IBM, Robin was immersed in data, blockchain, AI, and all things technological. “I learned what ‘good’ looks like, and how to engage and delight customers,” he recalls. “My combination of sales, finance, and technological experience has given me a strong foundation to be successful as a CEO, and part of a successful data consultancy firm as a business leader.” As the CEO of bigspark, Robin drives the company’s vision for growth, ensuring that everyone in the company is aligned with the clear goals that will achieve its objectives. He is a big believer in the power of delegation and empowerment, striving to help everyone in bigspark be successful in their roles. As a result, Robin spends extensive time supporting the executive leadership team on a daily basis, enabling them to be the best they can be in their positions. Additionally, he aids in driving sales and the profitability of the organisation, actively engaging with all departments every day. This allows Robin to assist his team in exploring new opportunities and stay closely connected with the business, present to address any challenges or opportunities that may arise. “A key aspect of my role is empowering my team by providing them with the support and resources they need to succeed,” Robin tells us. “I believe in giving people the space to thrive and do what they are best at, which not only fosters innovation but also builds a culture of trust and accountability. By focusing on placing the right people in the right roles, we ensure that each individual can maximise their potential, contributing to the overall success and growth of bigspark.” Robin employs the Rockefeller management model in his leadership, which revolves around focusing on the ‘big rocks’. Through the Rockefeller model, Robin ensures that the right level of focus is placed on the biggest items and issues on a weekly, monthly, and quarterly basis. This approach has proven successful thus far, but Robin believes in continual improvement and evolution for true success. Working within the technology industry means that the team must constantly navigate an evolving landscape, requiring them to remain up to date with emerging technologies. The challenge Robin faces currently is ensuring that whilst his team is deeply engaged with client projects, they are still setting time aside each month for personal development, training, and earning accreditation in new solutions. This unparalleled commitment to supporting his team in their professional journey is a testament to Robin’s outstanding leadership style. He has successfully fostered a positive culture within bigspark, in which his team feel appreciated and respected in their roles and motivated to achieve excellence. For such an exceptional display of successful leadership, Robin has been awarded the title of Most Influential CEO 2024 in Data Solutions. “Over the past four years, we’ve achieved remarkable success, receiving excellent feedback from clients who have benefited from our innovative, forward-thinking solutions that drive efficiency,” Robin reflects. “We already know how exceptional our bigsparkers are, and this year we’re eager to share their talents with a broader audience, so more businesses can experience the bigspark sparkle.” Contact: Robin Bradley Company: bigspark Web Address: https://www. bigspark.dev/ Jul24297 bigspark is the UK’s fastest growing data solutions consultancy, striving to create a world in which data pipelines, data management, and AI models are seamlessly integrated and fully automated. Helmed by CEO Robin Bradley, bigspark is renowned for leveraging its technical expertise and innovative brilliance to change the world. We catch up with Robin to learn more, as he receives recognition in the 2024 Most Influential CEO Awards.

CEO MONTHLY / ISSUE 10 2024 14 USEYA Corporation is at the very forefront of extended reality (XR) technology. The term may be unfamiliar to some, who may instead know of virtual, mixed, or augmented reality. Simply put, “extended reality” encompasses all of these concepts, including AI technology and a focus on IoT solutions. It represents an entire spectrum of cutting-edge solutions which promise a more convenient world, never before seen access to information, and greater connectivity. Across the wearable, smartphone application, website production markets and more, USEYA Corporation is making an indelible mark with its functional, attractive user interface designs and extended reality application. With over a decade of industry experience and renowned CEO Osamu Oji at its helm, the company is a beacon of technical expertise and an undisputed leader in its space. “In 2014, we began operating USEYA ADVANCED INDUSTRY, a one-of-a-kind facility that enables remote digital fabrication through XR technology. This facility not only meets the needs for inclusivity and accessibility but also address key social issues.” While its innovations are the best in complex extended reality solutions, USEYA’s process is simple. Clients are invited to meet with the company and discuss their unique needs. Then, the team puts forth its design proposal and develops a bespoke system, encouraging clients to provide feedback for tweaks and re-designs. Its software solutions are suitable for a vast range of products across wearable, drone technology, web development, and beyond. With included after-service maintenance, clients enjoy an end-to-end solution with the utmost support to match USEYA’s XR expertise. Under Osamu, the company is run with a sharp focus on meaningful work which Extending Reality one Innovation at a Time Extended Reality is a riveting wave of the future. With practically limitless applications, it represents a truly innovative step in modern technology, and it is thanks to such industry forces as USEYA Corporation that the world is seeing strides towards groundbreaking day to day XR products. Here, we speak with CEO Osamu Oji and find out what makes him to uniquely suited to lead his company into the future and what earnt him Most Influential CEO 2024 – Japan (Smart Glasses). will directly contribute to society. Having begun his career in 2002 as a system engineer for a software development company, he went freelance in 2005, and this honed is understanding of the software development market’s heavy demands. In turn, Osamu’s mental fortitude improved, and he became used to seeing projects through to their completion. “In September of 2008, I founded USEYA CO. Ltd. with no money and no connections but plenty of determination. From 2012 onwards, I became fascinated with cloud services and smart glasses applications, which eventually led me to explore XR technologies. What began as a playful curiosity turned into a business venture.” His focus is on maintaining a close-knit, mutually supportive team and on ensuring each of its members feels valued. “They are talented engineers, designers, and creators,” he says, “but above all, they are my partners and in many ways are like family to me.” Osamu aims to lead by example in all he does and challenge one another and engage in friendly teasing. “To this day, we still compete with one another, and I feel genuinely frustrated when I lose – it’s all in good fun.” Thanks in large part to Osamu’s leadership, the team shares a strong creative vision and a passion for innovation. Despite its size, the internal culture of friendly competition and open communication has driven USEYA Corporation to achieve innovations beyond its scope, continually evolving to better the market with ever more groundbreaking software. Over the next year, the company intends to consolidate its branding and expand its presence both throughout Japan and internationally. Osamu proudly states, “our team possesses both the technical expertise and strong convictions needed to create groundbreaking and exciting outcomes.” As the company grows, it also aims to leverage its cutting edge offering to solve more social issues. With a particular focus on smart glasses and other extended reality products as tools for accessibility and inclusivity. Its expertise is key to advancing technology’s usability among those who are currently out of the loop, empowering those who need technology most with solutions they can use. USEYA is an example of true technological innovation. Between its broad offering, visionary leadership, and a clear vision for the future, the company is set to revolutionise the way consumers see and interact with technology. With forward-thinking teams like Osamu’s, the future shines that much brighter, which is why he was the obvious choice for Most Influential CEO 2024 – Japan (Smart Glasses). B Contact: Osamu Oji Company: USEYA Corporation Web Address: www.useya.co.jp Email: [email protected] Telephone: +81-6-6577-8444

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