CEO MONTHLY / ISSUE 10 2024 15 Most Innovative Consulting CEO 2024 (China): Patrice Nordey Existing as a means to guide prestige and discerning brands through the process of navigating China’s vast digital landscape, Trajectry is an enriched company whose impact has secured the success of an abundance of clients. From some of the industry’s most notable leaders – namely L’Oréal, Chanel, Hermes, Kering, Richemont, and LVMH – to outstanding entities requiring a slight boost, this beloved expert has championed the art of seamless strategic integration. Helming its progress is Patrice Nordey, whose fascinating journey has played a key role in guaranteeing Trajectry’s outstanding success. Join us as we explore his prior roles, and how each has enabled the creation of such an invaluable consulting company. Having spent its tenure reworking the ways in which the world’s most distinguished brands progress through China’s distinctive digital landscape, Trajectry is a technologically aligned company that is aptly attuned to the needs of its clients. Leveraging extensive expertise in delivering consumer insights, omnichannel retail strategies, and brand localisation for a myriad of the industry’s most recognisable companies, it has consistently demonstrated a knack for doing things differently. This is best observed through Trajectry’s unique approach – one that sees it blending strategic services with technology, data, and UI/UX expertise to secure immediate results. However, to understand how Trajectry has ascended to the position of accelerating its clients’ forward motion, we must turn our attention to award-winning CEO Patrice Nordey. Beginning his career in 1998, during which time he was tirelessly working on completing his Master’s degree in Economic Sciences, Patrice saw the budding potential buried within the rapidly evolving internet. In response to identifying the possibilities, he created an internet media outlet that was specifically focused on researching and analysing new business models introduced by the internet. Revolutionary at the time, Patrice quickly found himself earning the attention of a French TV network, who were eager to purchase his outlet. So, he gladly sold it to them, taking the experience and nuances that he had learned with him as he progressed into joining BNP Paribas. Onboarding the role to help steer digital innovation and initiatives across the company’s various divisions – from retail to corporate banking – Patrice quickly ascended the ranks of the company. It was clear that executives were impressed with his capabilities, and saw it necessary to send him to Shanghai to set up a new intelligence innovation unit that would oversee the bank covering the organisation’s APAC markets. Soon enough, Patrice became the definitive point of contact for outstanding market strategy, with many discerning clients benefitting from his prowess. Between founding VELVET – a China-only focused digital luxury advisory firm – and eventually repurchasing all of his China operations to form Trajectry, Patrice has consistently upheld a level of quality that has never once faltered. Combining his newfound independence with his focus on delivering services specifically to China, he was able to empower his organisation with the agility and market relevance required to rise to incredible new heights. Recognising this intricate professional journey, CEO Monthly believes no CEO is more deserving of the title of Most Innovative Consulting CEO 2024 (China) than Patrice Nordey. Equipped with both the skills and the means to apply them to his clients’ businesses, he has become a standout in the consultancy industry, with many praising his affinity for transforming their processes into something effective, impactful, and sustainable. No company has mastered integration quite like Trajectry, and we’re certain that Patrice Nordey will continue to encourage this level of ongoing success as the world takes brave steps into a new age of digitalisation. Contact: Patrice Nordey Company: Trajectry Web Address: https://www. trajectry.com/ Aug24088
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