CEO MONTHLY / ISSUE 10 2024 17 Best Strategic Planning & Implementation CEO 2024 (Sweden): Omar Khan Swedish company ISMG is e-bike and e-scooter companies ground operations service provider. Its zeroemissions operation spanning Sweden, Norway, Denmark, and the UK works throughout 22 cities to promote cuttingedge micro-mobility vehicles. For such key industry players as VOI, Lime, Stockholm E-Bikes, Link, and more, the company supports clean urban environments, providing more sustainable transport options than ever before. ““By using a variety of electric vehicles – including e-vans, e-bikes, and e-golf carts – we provide a comprehensive range of solutions tailored to different needs and environments, enhancing flexibility and coverage. We emphasise the tangible benefits of our operations for reducing carbon footprints and improving air quality.” CEO Omar Khan summarises the company’s aim as “leading the micro-mobility revolution with a diverse fleet of zero-emissions electric vehicles, paving the way for a sustainable future for generations to come.” With two master’s degrees in marketing and business and economics, Omar is well-qualified and equipped by years of experience to head ISMG’s mission. With a dual focus on strategy and operational excellence, he aims to steward the company through years of sustainable growth and bring the best out of its performance. Under Omar, new projects and campaigns are planned rigorously according to his focused strategic approach. From understanding each client’s goals and expectations through to stakeholder needs evaluation and detailed project outlines, a thorough plan is formed, aligned with clients’ goals and values. With a strong focus on sampling campaigns and event management, the team tailors efforts and diligently monitors performance to improve clients’ visibility and connect with the right audience in all the right ways. “Our mission is to provide innovative and zero-emissions transport solutions, and our vision is to set the standards for emissions-free transportation for the back-end operations.” Omar is keen to remain ahead of industry trends and place its clients’ brands at the forefront of the micro-mobility market. Through a winning blend of research and development and brand building, ISMG strives for the pinnacle of success and corporate responsibility. Among the many tools in its arsenal, the company leverages data analytics, agile proactive and reactive strategies, and strategic partnerships to achieve clients’ goals. Amidst an ever-shifting landscape of environmental regulations and environmental initiatives, it is proud to stand among those industry peers spearheading the adoption of green technologies. In a crowded marketplace, Omar is keen to stand out, and he keeps the company’s eye on its shared goals by “articulating a clear and compelling vision for the organisation that inspires and motivates the team.” ISMG is built on a foundation of collaboration, and this means hearing and implementing ideas from every level of the company, all of whom are encouraged to take ownership of projects and their outcomes. In return for the team’s hard work, Omar believes strongly in rewarding individual and team achievements. He understands well that a company serves clients best when its members are recognised for their contribution to its successes. As ISMG strides boldly into its future, it looks forward to expanding to new regions and cities, targeting emerging markets to connect new users with their ideal, zero-emission modes of transport. It also aims to further reduce its already low carbon footprint and expand the fleet of vehicles on offer. “We plan to introduce new models of e-vans, e-bikes, and e-golf carts to our current fleet,” says Omar, “incorporating the latest advancements in electric vehicle technology.” The company strives for a place as a leader in sustainable micro-mobility operations, and between his leadership and its talented team, it is well on its way to getting there. The future looks bright for ISMG, and the world is a brighter place for it and businesses of its kind. As an avid promoter of sustainability – and a sustainably run company itself – the organisation is a force for progress in the modern world. With ever-evolving planetsaving legislation and a push for corporate responsibility, it is a fine example of an uncompromising market presence that is doing all it can to lead the charge. We have no doubt that ISMG will remain ahead of the curve for years to come. Contact: Omar Khan Company: ISMG Web Address: www.ismg.se Email: [email protected] Aug24292 In the mission to achieve an emissions-free future, the transport sector is undergoing massive change. With visionary companies such as ISMG leading the charge, that future is drawing nearer every year. Its e-vehicle marketing efforts demonstrate the reach that sustainable transport can have. We had the chance to speak with CEO Omar Khan and get a sense for just how his company approaches its part in changing the world.
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