CEO MONTHLY / ISSUE 10 2024 9 The Little Bird with Big Ideas Amidst the fierce competition in business development, PR, and marketing, start-ups are constantly vying for valuable business. Some flounder, others thrive, and Little Bird is a shining example of the latter. It has enjoyed unique success since its inception, and under the stewardship of CEO Becca Falborn, it’s plain to see why. Here, we speak with Becca to gain insight into her leadership and Little Bird’s charming origins, and to celebrate her win of CEO Monthly’s Most Influential CEO 2024 – Greater New York (Business Development). Little Bird plays a holistic role within its industry. It handles business development, public relations, and creative representation, offering clients a full package of marketing, lead generation, client outreach, and beyond. Despite the breadth of its offering, the mission is simple: to provide businesses with the services they need most. Combining many years of industry experience, the company straddles the line between the tried and true and creative new avenues for growth. Put simply, it’s about problem-solving, finding and connecting businesses with the right creatives to help them build their brand and speak to their audience. The Little Bird promise is a comprehensive brandboosting, lead generating, event coordinating marketing service. If that sounds like a lot of work, it’s because it is! As a multi-skilled industry veteran, CEO Becca Falborn describes Little Bird’s purpose as “cultivating meaningful, creative partnerships between agencies and brands with production and post partners.” The team matches businesses with those uniquely poised to act as their perfect solution. Clients enjoy any one or a combination of its suite of services from social media consulting, press releases, award show advertisement, brand development, and more. “The goal of Little Bird is to be the problem solver, finding the best solution, matching your project to the best partners in the business based on each advertising campaign’s unique creative needs.” Having begun her career as a production assistant for television, Becca’s path brought her to a post-production company, where she climbed the ladder and gained tremendous insight into the advertising industry. Eventually became executive producer of business development for two post-production firms headquartered in New York and Los Angeles. Simultaneously, that is. “But the phone kept ringing,” says Becca, “more inquiries, more offers. So, I thought to myself, ‘why have one job (or one job at two companies) when I can work with all these companies?” It’s thanks to that ambition and the passion for endlessly branching out and forming connections that Little Bird took flight. Comprising a team of three, Little Bird is an agile presence, and Becca is keen to not micromanage her employees, instead placing trust in their skillset and alignment with the company’s vision. She describes her valuable experience in this area: “I’ve been most influenced by observing some not-soproductive, less-than-effective leaders and managers in my previous positions. I’m the kind of person who observes or experiences something I do not want to emulate, and then I do the exact opposite of whatever that is.” She therefore leads her remote team with a focus on worklife balance, encouraging her people to not work themselves to the point of burnout. Meanwhile, Becca herself takes on many duties. As she puts it, “I manage the flow of leads coming in from agencies and brands to distribute back to our creative partners,” “develop new PR and social media initiatives,” “plan parties and networking events,” “the list goes on.” She looks forward to seeing the business grow into its niche and become a go-to entertainment and media agent with a bolstered team and even more business. “We get to provide innovative, problemsolving solutions, new approaches, and ideas for the teams that we work with. It all just continues to reinforce what this is all about, helping companies to present themselves in the best way possible and providing them with creative partnerships to bring their campaigns and messages to life.” Little Bird’s unique name in part comes from Becca’s grandfather who worked in New York’s advertising scene during its “glory days” and incorporated the word into the name of his PR and consulting firm. From there, Becca explains, “I found myself gravitating towards the phrase ‘a little bird told me…’ which goes hand in hand with the business I do: lead generation, relationships garnering, business development.” As the company expands, Becca will continue listening to more of her little birds, bringing them together with the businesses which need their help most. It’s a one-stop marketing and business networking solution, built and run with aweinspiring passion. Contact: Becca Falborn Company: Little Bird Web Address: www.littlebirdrep.com Email: [email protected] Aug24242
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