CEO Monthly Issue 11 2018

10 CEO MONTHLY / ISSUE 11 2018 , PeterKelly is theCo-founder andCEOof FourWho ® LTD, developers of revolutionary recruitment app Imployable®. InSeptember, Peterwas recognisedbyCEOMonthlyMagazine as 2018’s TechnologyCEOof theYear, on the backof his commitment to improving the fundamentals of the industry. Following this achievement, Peter tookamoment todiscuss his career, andhowhe plans tobuild the future of recruitment tobetter reflect the evolvingneeds of themodern-day job seeker. Rebuilding the Recruitment Industry for the Modern Job Seeker Many industries seem ripe for disruption. In this digital first-age, developments move swiftly, regardless of whether businesses are ready or not to react and embrace change. By all regards, technology has, and continues to be, the great driver of industry evolution, creating dramatic paradigm shifts across the global business landscape. In the wake of these shifts, some industries have aged better than others, and today’s recruitment sector is a far cry from the best practices of the past. Increased interconnectivity and social media have done wonders in realising a job seeker’s needs in the modern market. However, it was clear that more needed to be done, and that is where FourWho and Imployable come in. Created to increase recruitment efficiency on both sides of the process, Imployable looks set to reinvigorate a sector that has, in many ways, become stale. To start, Peter offers a brief overview of the app and its approach to recruitment. “Imployable is a job finder app and web platform that is designed to change how people get employed. Our innovative career app allows users to see how they fit compared to the jobs you are offering: if they don’t meet the requirements then they can’t apply, and we show them what, how and where they can get the experience and qualifications they need. This saves employers time not sifting through unqualified candidates and allows them to focus their time on hiring people who fit. Ultimately, we have a Total Addressable Market (TAM) of over 30 million people in the UK, and our app can support everyone from the unemployed, to disability in employment, ex-offenders to military leavers and people looking to transition careers.” There can be no doubt that the potential for Imployable’s growth seems almost limitless, as it eyes moving into other markets, with the goal of being the number 1 job search app in the UK over the coming years. As a CEO, Peter is ambitious and driven, driving FourWho’s potential, and seeking new opportunities to capitalise on. These are essential qualities of a leader in charge of guiding a start-up to success, as Peter explains: “Being the CEO of a start-up means I have to wear many hats, one moment I can be doing sales, and the next, 1810CE12