CEO Monthly Issue 11 2018

14 CEO MONTHLY / ISSUE 11 2018 , Founded in December 2014, National Network Communications (NNC) is a 100%home grown Middle Eastern public relations company dedicated to providing the most strategic and innovative communication solutions. In July, the firm’s CEO, Yousef Al Taweel, was recognised as the CEO of the Year for the United Arab Emirates. On the back of this well-deserved win, CEOMonthly spoke with Yousef to find out more about his innovative firmand work. A CEO Dedicated to Innovation in Public Relations The Middle East is changing rapidly. It is a region of sustained business growth: an area of almost limitless opportunity for those with the ambition to capitalise on it. Over the last decade, it has become one of the most prominent drivers on the global business landscape, a hub of innovation, and creativity. Nowhere is this more evident than in the marketing and PR industries, with some of the most successful agencies setting up shop in the region, providing best in class, cutting edge solutions to some of the largest companies in the world. NNC, based in Sharjah, is a firm very much in this mould, representing government establishments, private companies, NGOs, NPOs, and charity foundations. To start the interview, Yousef offers some insight into the company’s operations and work. “We are not only committed to raising the profiles of our clientele among the media through strategies and segmentation, but we specialise in integrating a unique mix of new and conventional communication practices that deliver results: communicating the essentials about the region’s values and cultures to the world.” Yousef has always had a passion for public relations, born from an interest in reading and journalism. “Reading was my window into the world of journalism and public relations. During my time as an adolescent, I used to participate in many writing and public speaking competitions, with the focus on winning all of them. In fact, I always practiced hard to ensure that I win. Apart from my passion to public speaking and writing, I studied and achieved a strong background in business management. My father was my core influencer in this, as he has multiple businesses across various fields which allowed me to help me understand profitability, operation costs and asset management.” “As I grew older, I realised that I could engage people when it came to promoting a business in a way that was unique. It was from there that I began to develop my interest in pursuing public relations as a career. 1808CE05